I had the opportunity to sit down with David Regn from Stream Companies to discuss how his company is adding value by improving advertising efficiency for auto dealers. Dealers have always wanted to leverage the thousands of visitors that come to their websites each month to increase sales opportunities. Stream Companies has solved that problem! We discuss how his advertising technology platform works and what will be unveiled at the DMSC conference in July.  This is the start of the "Road to DMSC" podcast series that will run until July 2020.