In this episode of "Insurance Business Babes," hosts Kathe Kline and Joanna Wyckoff delve into the creation and utilization of video content for insurance professionals, particularly focusing on Medicare education.

Kathe shares her journey with using video creation tools like Loom and her strategy of white-labeling a perfected educational video for CertifiedMedicareAgents.com Gold members, while debating the inclusion of California-specific content. The duo underscores the efficiency and client engagement benefits of using pre-recorded, unbranded videos, supporting the practice with personal anecdotes and practical tips like employing teleprompters and editing software.

They also highlight the importance of relatability and authenticity in videos, suggesting that agents create personalized content to distinguish themselves and foster connections with clients, all while adhering to the mantra "done is better than perfect." The episode wraps up with a call to action, urging listeners to embrace video-making to save time and enhance client interactions.