Streamlined Solopreneur: Easy Productivity & Tech Systems for Solopreneurs

That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. 

Show Notes

• Josh Gorofalo
• Sway Copy
• Branding and Positioning for Store Builders
• Checklist Manifesto
• Hotjar
• Dealing with Problem Clients
• Tom's Planner
• Hubspot
• Rev.com
• Balsamiq

Get a FREE podcast workbook to launch your own show. 

Sponsored by: Gusto | Ahoy! | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg - something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!) 

• Adrian Tobey
• Groundhogg
• Infusionsoft
• Formlift WordPress plugin
• WooCommerce Subscriptions
• Easy Digital Downloads
• Elementor

Sponsored by: Cloudways | Ahoy! | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Tracy Rotton is a longtime friend of mine from the WordPress space - we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things - one of which is leaning a WordPress development team for the Federal Government - specifically to completely redesign state.gov - the State Department's website. We talk about lots of stuff, from the actual development, to working for such a huge organization, and how to handle working with different corporate cultures. 

Show Notes

• Tracy Rotton | Twitter
• taupecatstudios.com
• State.gov
• Ruined by Design by Mike Monteiro
• ACF Pro
• Underscores
• State Department Website archives

Sponsored by: Cloudways | Ahoy! | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re never, been, I recommend it. I had a few goals going into the conference, and as a result I had some pretty fantastic, and related takeaways. Let's get into my 5 biggest takeaways from Podcast Movement. 

Show Notes

• Podcast Liftoff Workbook
• Podcast Movement
• Patreon
• Patt Flynn (SPI)
• Superfans
• Bonjoro

One more thing! Did you like this style of episode? Yes | No

Sponsored by: Ahoy! | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garaging. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more. 

Show Notes

• Gordon Stannis
• Twisthink 
• Lutron

I want to tell you about a new resource I have for podcasters called Podcast Liftoff. I’m coming fresh off of Podcast Movement 2019 and lots of folks were interested in how I started my show - and I know many of you are too. So I want to tell you about a free workbook I created to help you take those first steps into launching your show. You’ll answer questions about your topic and format, get show script and notes templates, checklists, and more. Just head over to howibuilt.it/liftoff to get your free download.
Sponsored by: Ahoy! | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of his own frustration with lighting’s adverse impact on his wellness and sleep. Now the Orro Switch adds the computational power of an iPhone XR inside the walls of a home. It detects your presence in a room and adjusts the lighting automatically to bring out the most natural light, reducing artificial light exposure that disrupts your body and sleep. Within a week, Orro learns your preferences and handles 95% of all the lighting adjustments, so you don't have to think about your lights anymore. 

Show Notes

• Colin Billings
• Orro
• Flux
• Contentful

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Sponsored by: Ahoy! | Creator Courses | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago - the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. 

• Jessica Hall
• 3Pillar Global
• Accenture/Hertz Case
• How to Avoid a $32 Million Flop
• Agile Manifesto
• 101 Videos
• Landing Page School Podcast: Always Be Testing
• Hotjar
• Google Optimize
• Marvel

Sponsored by: Ahoy! | Creator Courses | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space - WP Curve - he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that - completely embracing the “teach what you know” mentality. 

Show Notes

• Alex McClafferty
• Productize.co
• WP Curve
• Flippa
• Disney buys Marvel
• Apple buys Lala
• Microsoft sunsets Sunrise

Sponsored by: Ahoy! | Creator Courses | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirsten Bunch, who is a reinvention coach. She helps those folks who are mid-career but need a change. She offers some fantastic advice on how to determine if you’re ready for a chance, and the steps you should talk in order to figure out what to do for your next career move. 

Show Notes

• Kirsten Bunch | Change the World in a Hot Flash
• Kirsten's Book: Next Act Give Back
• Gotham Writers
• Atomic Habits
• Episode 23: Scott Bolinger and AppPresser
• Profit First
• Richest Man in Babylon

Sponsored by: Ahoy! | Creator Courses | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Michelle Schulp is a fantastic web designer in the WordPress space - you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelancing. Last week we touched a bit on mental health. This week we’re going to dive into physical health, especially when running your own business. 

Show Notes

• Michelle Schulp
• Marktime Media
• Fitness & Freelance
• Wholly Obsessed: Whole30, 80 Day Obsession, Progress, and Perfection
• 10 practical habits to balance Health with Hustle
• Book: Atomic Habits

Sponsored by: Ahoy! | Creator Courses | Pantheon

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Streamlined Solopreneur helps solopreneurs stop doing it all themselves, with simple systems that give them their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it (so YOU don't need to make another decision). https://streamlined.fm/quiz 

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/