Less than a year into their partnership, DAZN is reportedly preparing to walk away from its deal with Ligue 1 in France. In this episode, StreamTime Sports co-hosts Nick Meacham and Chris Stone dive into Ligue 1’s ongoing domestic broadcast challenges and what might come next. Plus, they cover big moves across the sports media landscape—from the NFL’s holiday streaming push to updates on the FIFA Club World Cup, NBC’s Peacock, and TNT Sports.

Key Points:

• Why DAZN may be cutting ties with Ligue 1 after just one season

• Could Ligue 1 become the first major European league to go fully direct-to-consumer?

• The NFL adds a third Christmas Day game—what it means for streaming and the NBA?

• DAZN secures their first UK broadcast partner for the FIFA Club World Cup

• Analyzing reported financial losses at NBC Peacock and TNT Sports

NFL EVP and CMO Tim Ellis, alongside SVP of Global Brand and Consumer Marketing Marissa Solis, share how the league continues to innovate and expand its reach. From cultivating one of the most powerful brands in sport to turning football into a year-round media product, they unpack the strategies behind the NFL’s enduring success.

Joined by StreamTime Sports host Nick Meacham and co-host Chris Stone, the conversation dives into what fuels the NFL’s marketing engine and where it’s headed next.

 Key Topics:

• The NFL’s “secret sauce”: passionate fans, smart media strategy — or both?
• Why brand image is central to the league’s playbook
• How the NFL became a 365-day-a-year media powerhouse
• The path to replicating U.S. success on the global stage

The Phoenix Suns became one of the first American sports franchises to launch a direct-to-consumer streaming platform while other regional sports networks collapsed under financial pressure. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore what it takes for sports properties to go DTC. They’re joined by Dan Costello, Chief Revenue Officer of the Phoenix Suns, and Wim Sweldens, Co-Founder of Kiswe, to discuss how they brought this groundbreaking platform to life.

Key Topics:

• The unique challenges teams face when launching a direct-to-consumer platform, compared to leagues and broadcasters
• Why you're leaving money on the table if you don’t offer multiple monetization options
• How the Phoenix Suns proactively pivoted to DTC as traditional models faltered
• Key considerations when selecting the right technology partners

With only months to go until the inaugural tournament, can DAZN secure enough deals to justify its 1 billion dollar investment? On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone discuss the implications of reports that the BBC and ITV will not bid for the upcoming FIFA Club World Cup, as well as breaking down other major stories in sports media.

Key Points

• Why the BBC and ITV announced they are not bidding on the Club World Cup
• DAZN’s path to success for its massive investment
• The post-Messi strategy for Major League Soccer
• Apple’s evolving approach to sports media rights
• Reach vs Revenue – Comparing Grand Slam Track and the Diamond League’s media approach for athletics 

From Sportradar getting paid to acquire IMG Arena, to the NBA investing in Reddit co-founder’s new 'Twitch for sports' streaming platform, there have been a series of eye-catching investment plays across the sports landscape. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone look to explain these big money decisions. Key Points:

• What does it mean for the NBA to 'invest' in the social live-streaming platform Playback?
• How does FloSports' $100M investment round impact its future expansion?
• Why has Indian media giant Dream Sports invested in the US market via FloSports?
• Why is Sportradar being paid to acquire Endeavor’s IMG Arena?
• How will MLS’s use of agentic AI create 'bidirectional' DTC fan relationships?

In an age where audiences are younger, more diverse, and increasingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports hear from the CMOs of three major league sports organizations discuss how they approach developing young sports fan. Also hear from media expert Tim Stott on how broadcast specialists HBS are helping deliver sports across diverse platforms to the next generation of fans.

Key Topics:

• How has fandom evolved from generation to generation?
• What can sports marketers do to better understand younger fans?
• How can sports organizations stand out in a competitive media landscape?
• Why are content creators and influencers essential to modern fandom?

From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for an exclusive look at the network’s biggest rights deals and strategic moves. With more than four decades in the game, Jon shares behind-the-scenes insight into how NBC is navigating the modern sports media landscape—from legacy partnerships to digital transformation.Key Talking Points:

• The return of the NBA to NBC and what it signals for the network
• Deepening ties with the Olympics and what’s next for the partnership
• The role of Peacock in NBC’s evolving live sports strategy
• Why the Premier League relationship stands out from the rest
• NBC’s push to build and own its own sports properties

The streaming revolution promised convenience, endless choices, and premium experiences, but the reality is far more complicated. Recent challenges faced by ESPN in processing pay-per-view payments for UFC’s most recent event show that streaming still has work to do. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by streaming expert Erik Ramberg, VP of Streaming at MediaKind, to unpack the challenges of sports streaming.

Key Points:

• Why even top platforms like ESPN, Amazon, and Netflix have struggled with streaming live sports
• How streaming can propel sports media value and advertising opportunities
• How to balance investment, risk, and reliability when building a streaming platform
• What’s next for sports streaming in 2025?

With Formula 1 rumoured to be heading to Netflix and NASCAR's $7.7 billion broadcast deal, the motorsports industry looks to be making huge strides. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Cian Brittle, co-host of the Mics Out podcast and SportsPro's resident motorsports writer. The trio discusses the latest news and trends in motorsports and media.

Key Talking Points:

• Why ESPN is prepared to walk away from Formula 1
• Will Netflix continue to change sports streaming by acquiring Formula 1?
• How NASCAR's new lucrative broadcast deal will impact fans
• Can NASCAR expand beyond the US market?
• How Fox Sports is elevating IndyCar
• Can Liberty Media do for MotoGP what it did for Formula 1? 

Leading sports leagues like MLB and the Premier League have cancelled their existing broadcast deals with traditional broadcasters and others such as the NFL are rumoured to be considering the same as streaming platforms shake up the industry. On this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down this growing sports media trend and discuss who will come out on top.

 Key Topics:

• Why top sports leagues are severing traditional media partnerships
• How streaming platforms like Netflix, DAZN, and Amazon are reshaping the sports media landscape
• Will Formula One reach its media targets on its new US broadcast deal
• Why DAZN is betting big on basketball

• Will the Premier League launch a D2C platform?
• Why Sky is taking aim at Amazon over piracy