In this episode of the Samson Strength Coach Collective, Jerry Simmons shares a lifetime of lessons learned through strength coaching at every level—from college football and the NFL to Special Forces training. Growing up on a farm instilled a work ethic that shaped his coaching philosophy and expectations. Jerry reflects on mentorship, athlete evaluation, equipment quality, and the relationships that define a long career, while celebrating 50 years of Samson Equipment and its role in the profession.

Key Takeaways:

• A farming mentality builds discipline, consistency, and accountability

• Hard work remains the great separator in coaching success

• Great coaches recognize athletes as people first

• Mentorship shapes careers more than job titles

• Equipment quality directly impacts training standards and safety

• Relationships are the true legacy of strength and conditioning

  Quote

“If you’re gonna be good at it, you’re gonna have to work hard at it.”— Jerry Simmons