Strong By Design Podcast

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Brant Hansen’s book Unoffendable, is the inspiration for this powerful conversation today on Strong By Design featuring hosts Jared Haley and Mike Westerdal.

Utilizing his ability to write engaging and humorous stories, Hansen introduces and develops the ideology of becoming a person who is not easily offended. We believe this book is highly beneficial to our American culture that is hypersensitive and easily offended.

As followers of Jesus, he is always asking the question, how would Jesus respond to people in our current culture, and how does that reflect on the way we live our daily lives? We want to stand for justice. We believe if we get angry enough about a particular topic then we can invoke that change. However, in the process we often dismiss the people that Jesus loves.

We would highly recommend this to anyone as a book that can help you wrestle through issues with anger and forgiveness of others. It is both a thought provoking and challenging book as we journey to discover how to stand for truth in a way that honors Jesus and the Kingdom He is building around us.

"Someone could say something rude to you, yet you could still choose your feelings or how you respond or react to it because it’s not about you a lot of times… it’s something they’re going through that has nothing to do with you.” -- Mike Westerdal

Time Stamps

00:54 - Welcome to the 'Strong By Design' podcast

01:48 – Are YOU easily offended?

10:28 - Healthy ways to respond when you've been offended

15:44 – Becoming unoffendable: Letting go of anger

24:24 - The power of identifying and managing your emotions

29:51 - Are you reacting or responding?

34:07 – Why having a healthy outlet to channel your stress is important

35:44 – The importance of extending grace to others

Resources:

• Unoffendable – Brant Hansen

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Most of us take for granted how many steps we take in a day. How about in a month, a year or even a lifetime… 

For a moderately active adult, that’s 3,650,000 steps in a year or 36.5 million steps in a decade! 

Our amazing feet are what connect us to the earth and carry the full weight of our body every day but unfortunately, many of us mistreat our “dogs” without realizing it. 

Founder and CEO of Xero Shoes, Steven Sashen, is our guest today on Strong By Design. When it comes to feet, few people are more passionate or knowledgeable than Steven.  

After a 30-year hiatus from sprinting, Steven became fascinated with running in bare feet and eventually this love of running barefoot sparked his company Feel the World and then Xero Shoes.  

By the way, if you’re in Boulder, CO, he is well known for living life shoeless. 

“This is about strengthening your foundation. This is about having strong, flexible, supple, responsive, healthy, happy feet. This is about strength… strength starts with the feet.” - Steven Sashen 

Time Stamps  

00:35 – Welcome to the ‘Strong by Design’ podcast 

03:19 – Get to know today’s special guest, Steven Sashen, co-founder and CEO of Xero Shoes 

06:22 – Foot fetish: What is it and why do people have it? 

09:55 – The importance of having strong feet 

11:58 – Use it or lose it: Why we need to FREE our feet from ‘foot coffins’ 

17:37 – The power

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The message we are so used to hearing is, “Don’t make this mistake like I did…” or “Listen to me because I messed up big time…” and so on. 

But what about the person who stood their ground (even from an early age in school) and can speak from experience about making good decisions and the outcomes of those good decisions? 

That regardless of the popularity or consequences tied to them… he was going to do the unpopular thing and to go against his peers. 

Our guest today, Joel Penton, is an ordinary man with an extraordinary message that has been shared with over half a million young people all over the country. You don’t need to fit in to stand out. You just need to stand your ground. 

And Joel continues to spread his message through a new passion with Lifewise Academy. 

“If you’re willing to work hard, willing to never miss a work out, and if you’re willing to do more than everyone else, then you could compete and you could excel.” - Joel Penton 

Time Stamps  

01:17 – Welcome to the ‘Strong by Design’ podcast 

3:17 – Get to know today’s special guest, Joel Penton, a renowned youth motivational speaker 

07:47 – Joel on what it feels like to give a speech to a large crowd and how he’s teaching the Bible in schools 

15:41 – Joel on staying on the narrow path to God 

21:03 – Joel reveals the biggest influence on his career 

28:09 – Why he turns down the NFL dream to pursue public speaking

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When you think of a pride of lions, what comes to mind? 

The lionesses do everything, right!? They do most of the hunting and caring for the cubs. So, what about the lions? 

Even though it appears that the male lion is lazy, eats much of the food and does not earn his keep, something else is going on entirely. He is patrolling, marking, and guarding his pride. He is the KING and will defend, protect, and provide for his family.  

He will roar and claim his territory. This is what a muscular gentleman is all about. 

A provider, protector and someone who will restore order and lead his family. It is not about control, it is more about showing up, stepping up, taking action and leading the way for everyone else to be at their very best. It’s living life strong by design! 

Our guest today on SBD, Ruston Webb, is a muscular gentleman and he shares his insights and mission to help other men step into their greatness. 

“If you change your language, you will change your life… I don’t think most people are aware of the thoughts we just flood our brain with on a regular basis.” - Ruston Webb 

Time Stamps  

01:02 –Welcome to the ‘Strong by Design’ podcast 

03:44 – Get to know today’s special guest, Ruston Webb 

07:46 – Ruston recounts his abusive childhood, and how it fueled his strength and personal training 

11:26 – Are you a REAL man? 

14:40 – The power of self-talk: Why it matters how you talk to yourself 

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Continuing the conversation with our guest today on SBD, Troy Ericson, hosted by Mike Westerdal. 

Find out in Part 2 how much value Troy puts on focus and its impact on business success. Troy and Mike also discuss why thinking big and surrounding yourself with BIG thinkers is the key to growth in any industry. 

Troy Ericson Is a Direct Response Copywriter & Email Deliverability Expert whose persuasion has generated over $50MM since 2019.  

“Focus is like the only way you’re going to grow… You have to be good at being honest with yourself and catching yourself when you get off track.” - Troy Ericson 

Time Stamps  

00:00 – Welcome to the ‘Strong by Design’ podcast 

00:58 – Focus: Why is it the key to business success 

12:34 – The power of taking a day off from work 

19:35 – Discover how to network the right way 

23:15 – Troy on what would he do if he’s not an email marketer 

24:16 – The importance of surrounding yourself with successful and like-minded people 

27:30 – The art of being vulnerable 

34:19 – The power of positive perspective 

36:29 – Where you can go to connect with Troy Ericson 

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Often times life throws you a curve ball. 

And in the case of our special guest today on Strong By Design, life actually took away the opportunity to throw a curve ball.  

When purpose and passion are connected at a young age, it’s a wonderful thing and you feel invincible. You actually see yourself living out your dream vividly.  

But when you realize the life that you’ve dreamed of is never going to happen, how do you recover? How do you respond? What do you do to reinvent yourself and discover your new identity? 

Troy Ericson Is a Direct Response Copywriter & Email Deliverability Expert whose persuasion has generated over $50MM since 2019. But not that long ago he thought he was going to be a on the mound as a Major League baseball pitcher. 

“When you’re this guy who is supposed to be really good at pitching in college and all of a sudden, you can't play catch, you feel like you’ve lost your purpose… You have no meaning.” - Troy Ericson 

Time Stamps  

00:49 – Welcoming today’s special guest on the ‘Strong by Design’ podcast 

04:29 – Get to know Troy Ericson, owner of ‘Lead Paramedic’ 

10:25 – Troy on what it’s like to lose your identity 

20:22 – Troy shares lessons learned after a major life change 

24:58 – Discover how he got into copywriting and Facebook marketing 

30:09 – Should you go to college? Troy's advice to young, aspiring entrepreneurs 

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The path of healing helps you discover not only who you are, but enables you to create the life of your dreams. We support this by addressing the emotional and spiritual components of breast cancer, so deep healing can occur.  “There is always a path for healing.”  -Dr. Carol Lourie 

Dr. Carol Lourie is a Naturopath, Acupuncturist and Homeopath with over 35 years of clinical experience. 

She’s helped thousands of women recover their health after a breast cancer diagnosis through her holistic protocols involving nurturing nutrition, targeted supplementation, healthy lifestyle changes, and an empowered mindset. Today on SBD we talk to Carol about her Empowered Against Recurrence program and the 5 steps to breast cancer empowerment. 

“The phrase ‘cancer is a metabolic disease’ is connected to your lifestyle and the choices you make about self-care. It is also connected to how you eat and how you nourish your body.” - Dr. Carol Lourie 

Time Stamps  

00:00 – Does sugar feed cancer? 

00:40 – Welcome to the ‘Strong by Design’ podcast 

3:41 – Get to know today’s special guest, Dr. Carol Lourie 

06:37 – Dr. Carol shares how she got into functional and integrative medicine 

12:07 – The power of having an empowered approach to breast cancer 

16:02 – Why cancer is a metabolic disease 

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I’ll never forget the moment when my fiancée Anne turned to me after I had been told that I could never be a SEAL again, and said, 

“What makes you extraordinary isn’t what you can do physically. It's how your brain works, how you think.” (from sealteamleaders.com/about) 

Larry Yatch is a retired US Navy Seal Officer - a 10-year veteran. And boy does Strong By Design love our military heroes. Thank you, God, for these brave men and women! 

He's had a 100% success rate leading and planning over 200 of the most challenging missions in the world's most intense environments. 

Today Larry is using his brilliant mind and revolutionary ability to take complex concepts learned from military training and turn them into simple, precise and actionable behaviors that create major impact for business leaders and entrepreneurs.  

It has taken Larry 12 years and 4 companies to create the systems that allow he and his team to be unstoppable. 

“If you want to be unstoppable in your life, your ability to coordinate action with others is what’s going to drive that.” - Larry Yatch 

Time Stamps  

00:58 – Welcome to the ‘Strong by Design’ podcast 

03:59 – Get to know today’s special guest, Larry Yatch, CEO and co-founder of ‘SEAL Team Leaders’ 

08:24 – Larry shares his experience as a former Navy SEAL officer 

22:58 – Discover the secret to becoming UNSTOPPABLE 

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Anxiety, stress, depression and despair seem to be at an all-time high in our culture today. People seem so weighed down by life. 

Could it be the fear of failure, overcommitment personally and professionally and what about comparison syndrome… that need to keep up with your peers in a fast-paced world? 

Our guest today, Erin Pheil, founded MindFix after discovering the magic formula to getting out of one’s own way following her own 3-year battle with pain and depression. 
 
People are very HARD on themselves and seem to focus more on their defeats and losses more than their wins and triumphs. 
 
Why are so many high achieving and successful people still not satisfied with themselves, with who they are and what they've accomplished? 
 
Discover today what makes MindFix different than other self-help, self-care programs and therapies and what makes these severe mindset shifts so sudden and lifechanging. 

“The programming in our subconscious – the ‘lines of code’ that are running in the background –  are kind of lenses through which we see the world.” -- Erin Pheil 

Time Stamps  

00:00 – The power of your subconscious mind 

00:57 – Welcome to the ‘Strong by Design’ podcast 

03:44 – Get to know today’s special guest, Erin Pheil, founder of The MindFix Group 

10:33 – The impact of technology on mental health 

13:52 – Why people are more anxious and depressed than ever before 

17:15 – How to identify and overcome negative thinking patterns & belief 

24:09 – Erin on what happens when you identify and eliminate the root causes of sel

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Getting older isn’t all it’s cracked up to be… or at least it’s not what it used to be. 

We live in a very interesting period in history where science, nutrition and technology are pushing the limits of the aging process. We are literally aging S L O W E R. 

Every day breakthroughs and new discoveries are made in real time transforming the way we look at old age. Professional athletes are staying in peak shape for longer stretches of time extending their careers…ahem, Tom Brady. What used to be a career ending injury is now a one-year recovery and sometimes less. 

Brilliant minds like that of today’s guest Wade Lightheart, President of BiOptimizers, is a man on a mission to help men and women live superhuman lives. 

When you begin to optimize your body from the inside out, you unlock your true potential. 

“One of the big things I noticed today is that people don’t see the advantage or opportunity within the challenges in their life." - Wade Lightheart 

Time Stamps  

01:03 – Welcoming today’s special guest on the ‘Strong by Design’ podcast 

04:28 – BiOptimizers’ co-founder and President Wade Lightheart recounts the birth of the company 

12:57 – Discover the 3 events that totally changed the trajectory of his life 

19:00 – The power of adapting to anything life throws at you 

28:48 – Wade on the most important micronutrients for optimal health 

41:18 – Wade on how to reverse micronutrients deficiency 

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