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This Episode
“How a unique gym in Cranford, NJ adapted to the changes from COVID-19”
- Rob shares how he became involved with Gerrick and KING with his varied background in software, project & product management, marketing and generally getting things organized.
- Years of webinar experience from Rob + Gerrick’s usual boldness = enabled the gym to get set up and instructing online faster and more smoothly than we otherwise would’ve been had we been lacking either.
- Previous episode with Gerrick from KING, Episode 046: Consistency Is King, in which Fred and Gerrick dive deep into the themes of consistency, community and building a gym that’s purposely different from the norm - https://podcasts.apple.com/us/podcast/consistency-is-king-gerrick-king-king-strength-performance/id1483832433?i=1000466094482
- Member attrition from COVID did happen and our approach has been to balance the needs and situations of our community with the needs of the business. Having open conversations with members at the onset helped a lot, as did all the time building trust in the months before.
- We opted for a 3-tier online class model which bridged the gap nicely between our actual offerings at the gym and what our community had in terms of equipment. With a free basic tier it removes the excuse of not knowing “what to do”, though most of our members enjoy the individual attention from trainer-led interactive classes.
- We absolutely don’t have “all the answers”, we’re just oriented toward experimenting to find ways to avoid having the same headaches over and over.
- Fellow gym owners & operators: if you’re ever looking to swap ideas about more smoothly running online classes, reach out and say hello!
- For followers of Steel Mace Nation, either DM us on Instagram @kingstrengthperformance or text “MACE” to 908-402-2177 and we’ll get you set up with a free 4 weeks of progressive, bodyweight training delivered to your phone in a way that lets you track results.