As we round out May Beef Month we sit down with Brandon Beavers of Dairyland Cattle of Oklahoma to learn how they added value to the terminal Jersey bull calf by intentionally selecting high genetic beef bulls. Brandon shares insights into their breeding strategies, the importance of colostrum, and the impact genetics and nutrition in producing high-quality beef. In 2013 they started finishing these calves out and now have a database of several thousand carcass data points that they use to make the beef eating experience the best possible when coming from Dairyland Cattle.

00:00 Introduction and Guest Welcome
00:29 Overview of Dairyland Cattle Operations
01:35 Expansion and Acquisition Details
02:17 Genetic Selection and Breeding Strategies
05:02 Finishing Operations and Market Challenges
06:34 Carcass Data and Value Improvement
09:51 Care Protocols and Animal Welfare
11:45 Marketing and Consumer Engagement
12:59 Technology and Traceability in Beef Production
13:48 Conclusion and Closing Remarks