#34 | With the new year fast approaching, we’re all thinking about what business is going to look like next year. We’ve got questions. We probably all have an idea about what we want our year to look like and we’re thinking about resolutions, for ourselves and for our businesses.

But how often have we set resolutions at the beginning of the year and then fail to follow through within the first month? First week? Maybe even the first day? I used to be one of those people. That was before I discovered the power of SMART goals.

Get SMART with Setting Goals

Links:

• Resources for Photographers
• Studio Builder Community

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• Apple Podcasts
• Podchaser

#33 | I took a couple of weeks off and quick frankly I needed it. We’re a week into December and somehow 2020 has felt simultaneously like the longest and shortest year of my life. Thanks, COVID.

November 2020

Links:

• Resources for Photographers
• Studio Builder Community

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• Apple Podcasts
• Podchaser

#32 | Every business has seasonal cycles, either due to weather, holidays, or other external factors beyond our control. These troughs in our business cycles are the perfect times and opportunities to focus our attention inward for a change, to assess what’s helping our business and what's hurting our business.

Is This Helping or Hurting

Links:

• Resources for Photographers
• Studio Builder Community

Leave Us a Review:

• Apple Podcasts
• Podchaser

#31 | I love to have a plan for my photoshoots. But I also have enough experience to know that things don’t always go to plan. So, when I plan for a shoot, I plan for two things: success and failure.

Best Laid Plans

Links:

• Resources for Photographers
• Studio Builder Community

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• Apple Podcasts
• Podchaser

#30 | We want to work with people who want to work with us. I’d argue that we want to work with people who are fans of what we do, who love what we do, and who want us to have a positive impact on their lives. It’s why we need to define our ideal client and create work for the people we want to help and make sure we focus on reaching those people.

Links:

• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/30

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• Apple Podcasts
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#29 | In order to improve my business and quality of life, I want to make sure I’m focused on serving my ideal clients. Before we can determine who our ideal clients are, we need to first determine what our goals are. We need to think about and put down on paper what it is we want, for our business, but more importantly, for our lives.

Links:

• SMART Goals
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/29

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• Apple Podcasts
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#28 | If you know who your ideal client is, you know who to target in your copy, your designs, your emails, your brand colours, brand voice, and every aspect of your marketing. You need to know who to target because we can’t be everything to everybody. In fact, we don’t even want to be. I explain why in today's episode.

Links:

• Marcus Lemonis
• The Profit
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/28

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• Apple Podcasts
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#27 | We don’t talk enough about the physical toll our bodies endure as photographers. Long days, often with little or no breaks — bending, slouching, squatting, lying, hovering, twisting, and more. In this episode, I look at how I've overcome some of my physical limitations, chronic pain, and how I've developed habits that allow me to continue working as a photographer.

Links:

• What is Osteopathy?
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/27

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• Apple Podcasts
• Podchaser
• Podcast Addict

#26 | In this recap of October 2020, I reflect on recent episodes, shooting a wedding for 20 people, and address how some changes I’m making to my pricing. I would love it if you take a minute to review Studio Builder on Apple Podcasts, Podchaser, and Podcast Addict.

Links:

• Profit Maximization
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/26

Leave Us a Review:

• Apple Podcasts
• Podchaser
• Podcast Addict

#25 | Love it or hate it as a social media outlet, Facebook undeniably has the best advertising platform in the world right now. It also has a few other great tools you might not know about. In order to take advantage of any of them, you first need to create and connect a Facebook Pixel to your website.

Links:

• Facebook Pixel
• Squarespace
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/25