#14 | This isn't the episode I planned on releasing today but something happened last night that made me realize it was the episode that was needed. Yesterday, I received an email from Instagram asking me if I had requested a password reset. I knew immediately what was happening and, thankfully, I had actually prepared for it earlier this year. Someone was trying to hijack my account.

In this episode, I'll talk about why their attempt failed, how to secure all of your social media accounts and websites, and why you need a password manager like LastPass to secure your accounts, financial data, and even your own identity.

Links:

• Get LastPass Now
• Google Authenticator in the Android Play Store
• Google Authenticator in the iOS App Store
• Resources for Photographers

Join the Studio Builder Community on Facebook.

Full show notes @ studiobuilder.co/14

#13 | When it comes to Search Engine Optimization for their business, a lot of people stop at the text of their website. People often overlook their Google My Business listing. 

In this episode, I tell you what you need to do to get your My Business listing up and running on Google and what you can do to make your listing shine, including a couple of things that could help improve your SEO rankings, and why you absolutely must at least claim your business listing on Google.

Links:

• Google My Business
• Create a GMB Review Link
• Sprout Studio
• Android App
• iOS App

Full show notes at studiobuilder.co/13

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#12 | The most valuable assets in your business are not your cameras, lenses, lighting systems, or even medium format digital backs. Your most valuable assets are your images, your digital assets. We need to protect them at all costs.

In this episode, I discuss my Digital Asset Management (DAM) system and workflow, and how you can set up a system that saves you money and gives you peace of mind.

Links:

• Backblaze
• Amazon Prime
• Lexar Pro SD Cards
• Seagate Baracuda Pro
• WD Passport
• Google One
• Dropbox

Full show notes at studiobuilder.co/12

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#11 | When it comes to SEO it’s easy to neglect our images, but establishing and maintaining good image SEO is critical to improving our authority in the eyes search engines. In this episode, I outline three simple techniques to improve your SEO simply by focusing on your website's images.

Full show notes at studiobuilder.co/11

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#10 | We live in an amazing age of automation when even one simple integration can save us countless hours of repetitive work. In this episode, I discuss the many wonderful ways I use cross-service integrations to make my life happier and managing a one-person studio easier.

Links:

• Zapier
• IFTTT

Full show notes at studiobuilder.co/10

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#9 | Start automating everything. If you can cut down on one hour of mind-numbingly boring task work every week, you can reclaim more than an entire week of work in a year. If I know I’m going to have to do anything more than once, I try to find a way to automate it the first time, so I never have to do it again.

Full show notes at studiobuilder.co/9

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#8 | It's better to be different than to be better. Establish your own photographic identity based on your personal preferences and refine it over time to distinguish yourself from your competitors.

Links:

• Airtable
• Dogme 95
• Annie Leibovitz
• Jill Greenberg
• Lachlan Bailey
• Michael Muller
• Nadav Kander
• Peggy Sirota
• Peter Hurley
• Tim Tadder

Full show notes at studiobuilder.co/8

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#7 | Your business's graphic identity is more than just a logo; it's the whole look and visual style of your brand, including its colour palette, typeface choices, iconography, and yes, a logo. In this episode, I talk about what goes into making your graphic identity and where to find resources to build your brand assets.

Links:

• The Know It All Guide To Color Psychology In Marketing
• Reflections of Life Photography
• Google Fonts
• Adobe Fonts
• Font Squirrel
• Fonts.com
• Canva

Full show notes at studiobuilder.co/7

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#6 | How do you name a photography brand? Naming your photography business is one of the most crucial steps of developing your brand. Do you use your own name, or do you develop a brand name? In this episode, I talk about each choice and give some practical steps to developing a brand name that isn’t just your given name.

Links:

• Old English Surnames
• Register Your Domain Name

Detailed show notes at studiobuilder.co/6

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.

#5 | Whether you know it or not, your business has a voice, so it's better to know it and control it than to make it up as you go. In this episode, I talk about what brand voice is and how you can create, define, and refine your messaging to be just as badass as you are.

Links:

• Cards Against Humanity
• Luxsell's Luxury Lexicon
• Mailchimps' Voice and Tone Guide

Detailed show notes at studiobuilder.co/5

Join the Studio Builder Community on Facebook and check out our collection of resources to help grow your photography business.