From pills that resolve chronic pain issues overnight to diet supplements which promise to help shed pounds in days, the internet is awash with adverts making bold - and often outrageous - claims. Some come with a celebrity endorsement, where household names appear to give their personal stamp of approval to a product. But many of these ads are fake, with customers tricked into parting with more money than they ever intended. For Assignment, Athar Ahmad, investigates the global growth of online subscription scams, where customers are unwittingly signed up to schemes which hit them with hidden charges, unexpected monthly fees and products which are made deliberately difficult to cancel. He hears from victims with chronic illnesses desperately searching for a solution to their ailments, who are instead left out of pocket and he speaks to the celebrities furious their names are being used to endorse such products. The programme sheds light on the creation of this global multi-million pound industry, exposing the tools, tricks and technology designed to scam unwitting customers. And Athar travels to Spain in search of answers about one of these schemes, which has left many customers in the UK feeling they’ve been conned.

Reporter: Athar Ahmad

(Image: Using a digital tablet with a credit card. Credit: Natee Meepian)