The New Music Business with Ari Herstand

Succeeding on Twitch as a Musician


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Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com


Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.


This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 


She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.


04:30 Bowl of dinosaurs explained

08:19 Embracing Twitch during the pandemic

13:54 Livestreaming milestones and achieving Twitch partnerships

16:12 Inside Danielle’s home studio

18:03 Scheduling livestreams and keeping motivated to perform

25:32 Gamification of watching things: raid trains and channel points explained

30:38 Levels of community participation within a livestream

36:15 Bowl of dinosaurs (continued)

38:43 Broader Twitch community and artist accountability

51:22 Moderation and making listeners feel safe

56:16 Post-pandemic engagement and viewership

1:00:13 Does Twitch partnership accommodate illnesses or vacation?

1:05:26 How long the affiliate application process takes

1:06:27 Switching cameras while performing live

1:09:01 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa


Connect with Ari’s Take:


Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1 


Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Danielle Allard:


Website: https://danielleallard.com

Twitch: https://twitch.tv/danielleallard

Instagram:https://instagram.com/daniellejallard

YouTube: https://youtube.com/user/daniellejallard


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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