Wizard of Ads Monday Morning Memo

Success and Significance


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Everyone wants to make the same three things,” the Princess said, “money, a name, and a difference. But our actions are dictated by the one we want most.”

You can make a name for yourself – become famous – or you can make a lot of money in complete obscurity. Either way, people will consider you a success. But famous people with piles of money seem always to be haunted by the need to make a difference, don’t they?

You’ve seen it. So have I.

Getting is more fun than having.

Building is more fun than maintaining.

Giving is more fun than receiving. Just ask Bill Gates and Warren Buffett.

Bob Buford says, “The first half of life is a quest for success, the second is a quest for significance.”

Success is measured by the money and the name you’ve made.

Significance is measured by the difference you’ve made.

GOOD NEWS: Making a difference doesn’t always require money and it certainly doesn’t require a name.

Significance is achieved by caring and doing.

Caring without doing is the mark of frightened, tentative, whiners. That’s right; small people complain. But big people don’t whine. They swing the hammer, bang the problem, sing a song and alter the world.

In other words, shut up and do something.

Our world is full of people who have achieved success without significance. Edwin Arlington Robinson wrote about these people 115 years ago:

Whenever Richard Cory went down town,?

We people on the pavement looked at him:?

He was a gentleman from sole to crown,?

Clean favored,* and imperially slim.??

And he was always quietly arrayed,?

And he was always human when he talked;

But still he fluttered pulses when he said,?

‘Good-morning,’ and he glittered when he walked.??

And he was rich – yes, richer than a king -?

And admirably schooled in every grace:?

In short, he was everything?

To make us wish we were in his place.??

So on we worked, and waited for the light,?

And went without the meat, and cursed the bread;

? And Richard Cory, one calm summer night,?

Went home and put a bullet through his head.

The day is young. There’s still plenty of time to make a difference.

Someone should have told Richard.

 

Roy H. Williams

 

* good-looking

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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