Success Unscrambled Podcast

While Nisha sat wondering how to structure an online course the doorbell rang.

It must be the delivery from Amazon she thought.

Because Nisha was planning to shoot videos for her online course over the next 2-3 weeks she ordered studio lights and a good-quality microphone.

Did you know that the e-learning market is currently worth $215 billion?

As a course creator, you and Nisha are facing stiff competition. So, you must have a well-planned course structure to remain relevant. 

One essential step in creating a profitable online course is to structure the online course content. It creates clarity and allows you to focus on the most vital content and elements of your course. 

In this post, you'll learn about the kind of content to choose, how to organise ideas, tips to structure an online course, and what makes a good online course. 

This expert guide will walk you through the journey and process of structuring an effective online course that will attract and keep your online students engaged.

What Is The Purpose of Structuring Your Online Course? 

You structure your online course to ensure the topics are well-organised.

 A clear online course structure helps learners understand the course expectations, outcomes and what you expect from them each week. 

A well-structured online course provides learners with a clear path to progress. 

What Topics Do You Want To Cover? 

Before creating a well-structured online course, you must consider the topics to cover. You should have ideas about what you would like to teach before you begin creating a course outline. 

Then you must be knowledgeable about the approach to use and how to tailor your online course to align with your target student’s needs.

An effective way to help online learners to get their desired results is to offer a step-by-step course.

What Kind of Content? 

There are a variety of different content types to consider during online course creation.

The most commonly used content types are written (e-books and PDFs), voice-only, voice-over slides, and talking head videos.

To increase student engagement with your online course you can use more than a single kind of content. 

When presenting the information you're teaching, always consider what is best for your students. Consider their needs and also the type of material you are presenting.

For example, a course that references graphs would not be suited to audio-only. 

In this case, you could support the audio with PDFs or consider voice-over slides. If possible, you can include step-by-step written instructions, an audio format, or a video for visual learners and those who find reading PDFs and other content cumbersome.

The online training you're offering should be considered thoroughly when selecting the content type.

Always remember that the types of content directly influence the style and structure of your online course material. 

Organising Your Ideas 

After brainstorming your ideas and determining the content type(s) and course scope, your next step is to organise your ideas into groups.

All the brainstormed ideas should be rearranged into a logical structure to ensure that your course outline is consistent and professional.

Here are step-by-step guidelines that you should follow when making a course plan.

Create a timeline for your course. For example, the course can take seven days, two or even four weeks, depending on the content. 

Determine the learning and instructional styles that best help students understand the content.

Group and divide your course content into sections or modules.

Ensure all similar ideas in a module expressing the same thoughts are grouped into subtopics

Consider the type of content when creating your course curriculum. For example, video content should be short and supported with catchy graphic designs.

Keep your writing style and content as direct, simple,

Melanie browsed a list of innovative business ideas at her local business association.

She thought to herself, surely there's got to be more ways to earn money from home.

You see, Melanie just turned 40 and she came to the realization that she wanted something different in her life.

The freedom to travel the world is something pressing on her heart.

She knows that she would be able to do this if she had the ability to work from any location.

Are you looking for ways to earn extra income from home? If yes, then you should check out these 101 innovative business ideas that you can start today.

You don’t need to quit your job or move to start earning extra cash at home.

In fact, starting a side hustle can provide you with additional income without much effort. You can also scale your online business far beyond a side hustle for extra money. 

There are plenty of opportunities to make money online. Some of them require minimal investment, while others take time and effort.

The key is finding something that suits your skillset and interests. Have a look at our list and find what stands out to you!

How Do I Start a Home-based Business?

If you want to start a home business, first decide what kind of business you would like to do.

This includes deciding whether you want to sell products or services, how much money you want to invest, and how much you'd like to earn from your business.

Next, determine which skills you already possess that could be used for your new venture and identify things you must learn.

The key is finding something you are passionate about. It’s easy to get caught up in the day-to-day grind of life and forget why you started this journey.

But if you can find a way to make money doing what you love, then sticking with it and growing an online business can feel easy.

You may even end up loving every aspect of being your own boss!

101 Home-based Business To Try

1. Affiliate Marketing

Online retailers use affiliate marketing to generate traffic to their sites and increase sales. As an affiliate marketing partner, you will receive payment for sales, and sometimes website traffic, that you generate. 

If you have a popular blog you can place affiliate marketing links in your blog posts to generate income. If your Instagram follower count is high consider placing affiliate links in your captions. Place links anywhere that you can generate clicks. 

2. Online Course Creator

The online course industry is growing at a rapid click. Students are taking advantage of the online offerings to improve their job skills, their businesses, or even just to take up a new hobby. 

If you have the skill to teach or knowledge and course ideas to share you can create and sell an online course. It does require planning to launch a successful course and we are here to help. 

3. Digital Marketing Campaign Manager

If you have experience in social media you would make an ideal digital marketing campaign manager.

In this role, you will be responsible for planning and implementing digital marketing campaigns. You will need to plan the campaigns, analyse the data related to ad campaigns, and keep up to date with trends. 

4. Freelance Content Marketing

Content marketing refers to creating content for a target audience online. As a freelance content marketer, you will be hired by brands to create and place content about their products and services across the internet. 

5. Market Research

To market effectively businesses need to know who they are marketing to. As a market researcher, you will supply the information necessary to create great advertising. You will research a business’ likely buyers and supply information related to them.  

6. Email Marketing Services

If you have a flair for writing consider entering the email marketing world. As an email marketer, you will be responsible for writing email content for your client’s email list.

Gina wondered how to italicize on YouTube in less than 5 minutes without learning to code.

After starting her YouTube channel a few weeks ago Gina wanted to find unique ways to make a channel stand out from the competition.

So far she was learning how to create better thumbnails, increase her retention time as well as get more views.

However, she really wanted to take things to a new level by making her copy pop.

Let me know if you also face these challenges.

* You've always wanted to create a YouTube channel but you don't know where to start

* You know that YouTube is a great long-term investment to generate leads

* YouTube is difficult to learn as the platform is quite complex

* You know that tweaking a variety of small things will drive your channel forward

If only there was a way to master the small things that'll move the needle for your channel that would be awesome.

In this post, you'll learn how to italicize the text in the comments and description of your YouTube videos.

Plus you'll learn a few other tips and tricks along the way.

Latest YouTube Statistics

Before we look at how to italicize on YouTube let's first look at the latest statistics for the platform.

Did you know that YouTube gets 1.7 billion unique visitors every month? This statistic came from the folks at Hootsuite.

To put that into perspective that equates to 2.3 million visitors every hour or 39,351 visitors every minute. Essentially it's 655 unique views a second!!

What's even more interesting is that 54% of users are male.

In the US alone 62% of people access YouTube every day.

On average visitors to the platform spend 19 minutes a day and it is the 2nd most visited website in the world.

Here's a crazy statistic for you, 694,000 hours of video are streamed every minute on YouTube.

How to Italicize on YouTube - Description

Now that you have a better understanding of the complexity and competitiveness of YouTube.

You'll be able to empathize with Gina on her need to make her content pop in the YouTube feed.

When it comes to grabbing the attention of potential subscribers there are a few things to consider.

Yes, an eye-catching thumbnail is important to get the click.

However, the most important things that help you to rank are the description and tags.

In order to get your video descriptions italicized on YouTube, you need to use a fancy text generator.

You can either use this one here or conduct a search on Google for a YouTube text generator.

Head over to the description of the video text you'd like to italicize.

Grab the copy and place it inside the fancy text generator.

Notice how you'll get a variety of different fonts.

Copy the formatted text that suits your need and paste it into your YouTube description area.

Sheila turned things over in her mind, sales page vs landing page? Which one did she need for her upcoming course launch?

You see, for many years Sheila taught Art programs at her local university.

Now she wants the flexibility of working her own hours from home.

In order to do this, she needs to find a way to generate an income teaching Art online.

She discovered that she can develop a course by teaching Artists how to improve their skills.

The problem is that Sheila has little to no knowledge when it comes to launching and selling programs online.

Let me know if you can relate to these challenges.

* You're really good at what you do but self-promotion makes you cringe

* When it comes to technology, you would prefer to outsource this task

* You are not familiar with all the marketing lingo which is a huge obstacle

* Although you have a sizeable marketing budget you wouldn't know what to spend it on

If only there was a way to get a better understanding of the basics of what's required to set up, market and launch a program.

In this post, you'll learn the main difference between a sales page and a landing page. You'll also get access to other resources to help you launch your signature offer.

Landing Page Statistics

Before giving you a better understanding of the sales page vs landing page question.

Let's first look at the latest statistics when it comes to landing pages.

This is so important because you need a profitable landing page in order to launch your offer.

If you already have a website then you'll be happy to hear that 77% of landing pages are home pages, this is according to the folks at Klient Boost.

In other words, you probably already have a landing page without knowing it.

The average conversion rate of a landing page is 9.7%, which means that if 100 people visit your landing page only 9 people take action.

Very often this is a scary reality for most course creators.

Here are some other useful statistics about landing pages.

* At least 58% of them have clickable graphics (including buttons)

* 48% of landing pages contain more than one offer

* You can increase leads by 55% by having 15 landing pages

* 37% of top landing pages include testimonials

* 58% of landing pages are optimised for mobile devices

* You can increase conversions by 86% if you include a video on your landing page

* Long landing pages generate 220% more leads (there's a reason for this)

Now that you have a few tips on how to develop a more profitable landing page let's look at what exactly is a landing page.

What is a Landing Page?

A landing page is a web page designed to achieve a specific objective or goal for a business or entrepreneur.

In many cases, a landing page is used to encourage site visitors to give their information in exchange for a digital item.

It's also a great way to

Marsha is looking for the best apps for Instagram aesthetic because she wants to increase engagement on her profile.

As a photographer, Marsha understands the importance of displaying her work as images.

However, due to the recent changes in the IG algorithm where there's a huge focus on Reels.

Marsha wants to find creative ways of making her photographs posts pop in the Instagram feed.

Let me know if you can relate to these challenges.

* Your bread and butter income is in the photography niche

* The new Reels rollout is causing you to switch up your marketing

* Video marketing is not as impactful as images for your business

* Finding new photo editing apps is eating up your precious time

If only there was a way to still do social media marketing using images that would stop the scroll

In this post, you'll learn about 9 cool apps that will take your photo editing to a whole new level.

Social Media Today

In our increasingly digital world, social media platforms have become a staple in the lives of many.

Among these platforms is the Instagram app. A photo and video content-sharing app that has taken the world by storm.

While it can be great for sharing everyday moments with friends and family, Instagram can also be used for more creative purposes.

One way to use Instagram more creatively is by using different apps to edit your photos and videos. This resource will explore some of the best apps for editing your Instagram aesthetic.

These apps offer a variety of great features. Including basic editing tools to more advanced options like colour correction and video editing.

So if you're looking to take your Instagram posts and stories to the next level, check out some of these great apps!

1. Colorcinch

In addition to the standard photo editing capabilities, Colorcinch (also known as Cartoonize) has a lot to offer.

Its features include text editing, layers with blend modes, effects and filters, access to stock photos, and more.

Even better, Colorcinch is available without charge, though some features do call for a paid subscription.

Here's a list of features.

* Cropping

* Resizing

* Exposure and colour modifications

* Vignetting

* Sharpening and clarity enhancements

* A full-featured text editor

* Masking

* Layering

* Blending, and many other necessary built-in tools are all included with the Colorcinch app.

The free edition of the editor has a lot of capabilities, including photo editing tools. When paying annually, Colorcinch Plus costs $3.99/month, while month-to-month payments cost $5.99/month.

You can use the Colorcinch app on their website, or it is available for download in the Google Play Store. Unfortunately, it does not seem to be available for IOS devices at this time.

2. Remove.bg

Your photos' online background removal solution is called Remove.bg.

Brenda is wondering if it is possible to get paid to type documents while working from home at her age.

You see, Brenda's mother has been ill for a few years and now needs someone to care for her in the long-term.

In her corporate role as Executive Assistant, Brenda really enjoys typing up documents for all kinds of scenarios.

On a daily basis, Brenda would type up documents such as memorandum, minutes of board meetings and official company agreements.

Now that her mother needs long-term care Brenda is exploring the possibility of working less hours with the ability to still do what she truly enjoys.

Because Brenda is a fast typist this could be a side hustle for her or a part-time typing job.

Tell me if this sounds like you:

* You want to make some extra money or start a new career,

* You want to work from home,

* You are a quick and accurate typist,

* You manage your time well,

* and you want to get paid to type documents from the comfort of your own home.

If so, you're in luck! There are a number of websites that will pay you to do just that.

In this post, you'll learn about 51 places where you can get started.

So whether you're looking for the best ways to find part-time work or a full-time career, we have something for everyone.

I also provide tips and tricks on how to get the most out of these opportunities, as well as resources to help you get paid higher rates. Let's jump in.

The Requirements for a Career as a Typists

If you ever wished you could get paid to type things all day, your dream job may be waiting for you as a typist!

Typists typically need to have strong keyboarding skills and be able to type quickly and accurately.

They must also be able to read and understand written instructions. The ability to create an original document is really important too.

Typists may be required to work with specific software programs or formatting requirements, so it is important that you are familiar with these tools.

In some cases, typists may also be responsible for proofreading and editing their work.

So, if you have a passion for the written word and want to get paid to type all day long, then a career as a typist may be right for you!

Key statistics for Typists in the United States

If you're considering a career as a typist, here are some interesting and relevant statistics to keep in mind:

According to Zippia, as of 2021:

* There are more than 21,754 typists currently working in the US.

* Women make up 88.8% of all typists, while 11.2% are men.

* The average starting salary for a Typist is $26,000.

* The average annual salary for a Typist is $31,263.

* The top 10% of highest-earning typists make $37,000 or more.

* Typists are more commonly hired by private companies as an independent contractor rather than public companies.

As you can see from these key statistics only 0.00006% of the population are typists which is shocking in one sense.

What this means is that there are lots of room for growth in this career.

Jannessa wanted to get paid for posting ads online but there was one problem.

She had no idea how to get started.

Being a mother of 3 under 5 years old, Jannessa wanted the flexibility to work her own hours from home. She also wanted financial independence.

How on earth would she be able to get paid to post ads? Yes, she has a diploma in marketing and she just enjoys communications and public relations.

A regular 9 to 5 job just would not work as she would need either a full-time nanny or expensive childcare for her kids.

She was listening to Nick Loper's podcast called "The Side Hustle Show" where someone just like her was posting ads online and getting paid 6-figures.

Does this sound like you?

* You're interested in making extra money online

* You want to know more about getting paid to post ads online

* You're looking for the best methods to start posting those ads

If this describes you, then you've come to the right place!

In this post, we will discuss 17 of the best ways to make money by posting ads online.

Whether you're a stay-at-home mom or dad, a college student, or just someone who wants to make some extra income, these methods are sure to help you get a head start!

Why Consider Posting Ads as a Career

There are plenty of benefits to posting ads for a living.

For starters, there is a low barrier to entry.

This means anyone who spends 30 to 60 days learning the craft can easily jump in and get started.

Posting ads is also a top way to earn some extra money or replace your income altogether.

And since you're doing it from home, you can work as much or as little as you want–you get to be your own boss.

Plus, if you're great at it and generate enough income you can travel the world and live a nomad lifestyle and still earn great money!

It gives you the financial independence to develop a lifestyle of your choosing.

You'll also have the ability to look after your immediate and extended family members.

Latest Statistics on Ad Spend in the Business World

The online advertising industry is a rapidly growing market. In 2022, the industry was projected to spend an estimated $566 billion.

This is expected to grow to $770 billion by 2025. That's a lot of money!

People see between 4,000 to 10,000 ads per day. And that number is only going to continue to grow.

Advertisers are spending more and more money on online advertising as it becomes increasingly more effective.

This is a great opportunity for anyone looking for work from home jobs.

There are plenty of opportunities in the online ad space for people with all types of skill sets and expertise.

The online advertising industry is booming, and there's plenty of money to be made!

The Best Personality and Skillset to Thrive at Posting Ads

Janice was stressed, she needed some cute photoshoot ideas for her upcoming holiday but she had no idea where to start.

Her family reunion will finally become a reality after years of planning.

If you are from a decent sized family with several adults, you'll understand the difficulty of getting everyone together in a physical location at the same time.

Because this is so special she wanted to get a number of special photographs taken of these memories.

Yes, while hiring a photographer is a great idea, they'll never understand the family as intimately as you do.

As an entrepreneur it's important to remember why you started your journey in business.

For most of us, we wanted more freedom to spend time with family and loved ones. What better way to celebrate it via a family reunion.

If you're looking for a fun and creative way to capture a special moment in time, a photo shoot is the perfect solution.

You can have a professional photographer take your photos, or you can take them yourself with a friend.

Here are some cute photoshoot ideas that will help you get the perfect picture. Try taking photos at different angles or in different locations. Use natural light whenever possible, and experiment with different props and poses.

If you're looking for something extra special, try a themed photoshoot like a birthday party or family gathering. And don't forget to post your photos on social media for all to see! Read on for some more great photoshoot ideas!

Taking Photos of Your Family or Friends Cooking

One great way to capture a moment in time is to take photos of your family or friends cooking.

This is a great way to show off some skills in the kitchen, and it's also a fun way to spend time with your loved ones.

If you're taking photos of someone cooking, be sure to get a variety of shots.

Remember to capture the candid moments too - like someone licking their fingers after tasting the food!

A Food Photoshoot

If you're a foodie, then a photoshoot focused on food is the perfect way to capture your passion.

You can style the food in creative ways and take photos from different angles. Be sure to use a good light source, and experiment with different props.

You can also try a themed food photoshoot like a smash cake photoshoot for a child's first birthday or a holiday-themed photoshoot.

Whatever you choose, make sure the photos are appetising!

In case you want to learn how to take amazing photos for your food blog then checkout out the program at Pretty Focused.

Make a Life Event Timeline Photo Album

Another great way to capture moments in time is to make a life event timeline photo album.

This is a great way to document your life, and it's also a fun project to work on with friends or family.

To make a life event timeline photo album, start by picking a date range - like from your birth until now or from your child's birth until their first birthday.

Then, gather photos that represent different events during that time period. You can also add captions or journal entries to accompany the photos.

Once you have all of your photos, arrange them in chronological order and put them in an album or ...

Debby read the job requirements and wondered how much to charge per blog post.

You see, Debby started as a freelance writer a few weeks ago so she's fairly new to the field.

Although she had general training on how to become a freelancer the thing about her specific skillset is that every writing project is different.

The freelance writing space is so broad because there are so many niches and tons of writing sub niches.

How can Debby figure this out on her own without undercharging or overcharging for her work?

Since you're here, then you're most likely...

* Interested in becoming a freelance writer

* Unsure of how to price your services

* Looking for guidance on how to find clients

* Wondering if freelance writing is a sustainable career

If so, then you've come to the right place!

Freelance writers are in high demand. Every small business needs a copywriter at some point and many are willing to pay freelance writers top dollar to produce consistent content for their websites and blogs.

So how much should you charge per blog post? That all depends on your experience and the market rates in your area.

In this post, you'll learn what factors go into determining how much to charge for freelance writing services, as well as some tips to help you get started.

Why small businesses need blog writers

If you're just getting started as a freelance writer, you're probably curious about how you can put your skills to use. The answer is blog post writing.

Most small businesses understand that blogs are necessary to improve their visibility and reach on the internet–and many take advantage of this SEO-boosting business tool.

Blogs help small businesses build trust with their audiences. The ability to share helpful, informative, and engaging content regularly shows their audience that they're an expert in their industry. And when they trust you, they’re more likely to do business with you.

Blogs can also help small businesses drive traffic to their websites.

Every time a new blog post is published, they get the opportunity to optimise it for search engines and share it across all social media platforms.

This means more eyes on their websites–and more potential customers for their businesses.

10 Blog marketing statistics you should know

* Bloggers who write articles of 2,000+ words are far more likely to have strong results.

* Websites that also have a blog are shown to have 434% more indexed pages.

* Companies who blog get 97% more links to their websites.

* Blogs have been rated as the 5th most trustworthy source for gathering online information.

* 77% of internet users read blogs.

* 36% of readers prefer list-based headlines.

* The “how-to” headline—a close cousin to the listicle—is the third most popular headline preference at around 17%.

* Titles with 6-13 words attract the highest and most consistent amount of traffic.

* SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

* 72% of online marketers describe content creation as their most effective SEO tactic.

Lisa was apprehensive she needed to get paid to write stories like yesterday.

As a single mom with 7 kids, Lisa needed a way to generate an income from home so that she could pay the bills and buy food.

You see, Lisa has always been ambitious but her husband didn't want her to bring home the bacon.

He wanted her to stay at home and look after the kids.

Now that he's ran off with a new girl friend that's half his age it's up to Lisa to find a way to provide for her family.

The only problem with this is that Lisa has no experience with writing for clients but she knows that she will be able to pull this off if only someone can guide her.

Does this sound like you...

* You want to get paid for your writing skills.

* You're wondering how to start out as a new writer.

* You’re a professional writer, but unable to find steady work.

* You have a love for writing and want to help others.

If so, then you're in luck! There are a number of different career opportunities that will allow you to use your writing skills to make money while helping others with your skill.

In this post, you'll learn 51 different ways that you can get paid to write stories and useful tips, facts and components for good story writing.

How can small businesses benefit from story writers?

Story writers have a unique skill set that can benefit small businesses in a number of ways.

For example, they can write blog posts that help to promote small businesses and attract new customers.

They can also contribute articles to local literary magazines, helping to raise awareness of small businesses on the community-level.

And if small business owners ever need to write a press release or create some marketing materials, story writers can help with that, too.

In short, story writers can be a valuable asset for any small business with a skill that is always in demand.

Storytelling Statistics

Every day new writers are entering the field of storytelling, attracted by the potential to earn a good income from their words. And it's not just full-time writers who are cashing in on this trend.

More and more people are turning to a freelance writing career as a way to supplement their income or even replace their day job.

So what's driving this growth? In part, it's the ever-expanding online marketplace. With more businesses looking to create compelling content, there's a growing demand for writers who can produce quality work.

In addition, new technology has made it easier than ever for writers to connect with clients and get paid for their work.

From online platforms like Upwork to freelancing websites like Fiverr, there are a variety of ways for writers to find new gigs.

If you're thinking about making money from writing, now is a great time to get started. With so many opportunities available, there's never been a better time to cash in on your skill.

Here are some useful statistics to keep in mind while exploring this lucrative skill...

* In 2020, the freelance market accounted for $1.2 trillion in the US economy.

* As of 2020,