Success Unscrambled Podcast

Lisa needs some liquid cash injections in her business but it's not going to be possible without launch management.

You see Lisa left her corporate job 5 years ago with the dream of running her own business.

For the first 3 years, Lisa managed things as a solopreneur by wearing many hats.

She handled the bookkeeping, billing, client onboarding, marketing and everything else.

In year 4, Lisa hired her first virtual assistant to do general admin work which saved her loads of time.

Lisa knows that she will need help for her upcoming course launch to avoid burnout.

Let me know if you too are aware of these.

* The secret to scaling your business is offering group programs* Running a services business has its limits* Launching comfortably is a team effort* Scaling to 6 and 7 figures requires multiple launches

If only there was a way to launch as seamlessly as possible with less stress.

In this post, you'll learn closely guarded secrets to launching successfully multiple times a year.

You'll also find how to stay in your zone of genius even with 6 or 7 figure launches.

Launch Statistics

Before diving into launch secrets let's spend some time looking at a few key statistics when it comes to launching.

According to G2 and Harvard Business School over 30,000 new consumer products are launched each year but the failure rate is 95%!

Nine out of every 10 customers believe that brand innovation should impact society.

56% of people surveyed said that their friends and family are the sources of new product awareness.

The most hilarious statistic is this; the biggest problem faced by most launchers is a lack of preparedness.

It takes about 28 weeks for a new product to achieve 75% of reach distribution.

According to Saasworthy, when it comes to early adoption the percentage of people buying at launch is 21%.

Another 63% will finally buy when the product has been on the market for some time.

Did you know that on average brands spend around $15 million to launch a new product?

Around 65% of men are early adopters of newly launched products.

While 59% of women tend to wait until the product has been on the market for some time before making a purchase.

7 Secrets to Successful Launch Management

Now that you have a general idea of what most brands are experiencing when it comes to launching.

Let's look at what should be included in standard launch projects.

* Clarified ICA* Budget* Team* Planning* Central Repository* All the Tech* Hype Event* Community

I know I said 7 but the reality is that if you want your launch to be successful you need a pre-built community too.

So, let's look at each one of these items one by one.

1. Clarified Ideal Client Avatar - ICA

As a launch manager, I'm constantly surprised by this one thing.

Many small business owners continue to run their business year after year without mapping out their ICA.

Betty wants to automate client appointment bookings so she wants to see a Calendly vs Acuity comparison.

You see Betty is confused about which one of these online appointment scheduling platforms is better for her business.

She is a business coach helping business owners to become unstuck.

Many small businesses become stagnant when they get to a certain revenue level.

Betty offers a 3-6 month program where she offers business consultations.

She spends way too much time playing "email ping-pong" to get a meeting booked.

Let me know if this sounds relatable.

* Your focus is to do more income-generating activities daily* You spend 20-50% of your day setting up meetings* There are way too many manual touchpoints in your new client acquisition process

If only there was a way to have a seamless workflow that takes your clients from booking a meeting through to onboarding then off-boarding.

In this post, you'll understand the differences between Acuity and Calendly.

You'll also learn how to automate the online booking process.

5 Reasons to Automate Your Online Booking Process

For many small businesses, having an automated system is a dream.

The reason why they crave automation is that manual processes take time.

If you are the only person in your business you'll reach a limit quickly.

Even if you have a small team they can only accomplish a small number of tasks each day.

This is why it's important to consider streamlining your business workflow.

Here are 5 reasons to do so.

* You would get more done in less time* Your buyers have a better user experience* You'll get more referrals* Human error is greatly reduced* You'll easily spot the bottlenecks

Notice how much better things will be for your business and revenue bottom line.

While all these reasons are great the challenge you'll face is figuring out the best system to implement.

Every business is different even though they may share the same business model.

Calendly - Acuity Alternative

As of January 2021, Calendly was worth $3 billion but it wasn't due to overnight success.

It was founded by Tope Awotona when he got an idea for an online appointment system.

He had 3 failed startups before finally striking gold with an appointment booking app.

He decided to use his savings and fund the project himself and his plan worked.

In 2014, he raised seed money to the tune of $550k from Atlanta Ventures.

As a result, Calendly has been profitable since 2016.

Calendly Pricing

There are 5 options available with Calendly prices.

These include Basic, Essentials, Professional, Teams and Enterprise.

The good news is that there is a free version available if you'd like to try it out or if your budget is restricted.

Calendly Features Free Verison

In case you are wondering about the restrictions with t...

Betty wants to automate client appointment bookings so she wants to see a Calendly vs Acuity comparison.

You see Betty is confused about which one of these online appointment scheduling platforms is better for her business.

She is a business coach helping business owners to become unstuck.

Many small businesses become stagnant when they get to a certain revenue level.

Betty offers a 3-6 month program where she offers business consultations.

She spends way too much time playing "email ping-pong" to get a meeting booked.

Let me know if this sounds relatable.

* Your focus is to do more income-generating activities daily

* You spend 20-50% of your day setting up meetings

* There are way too many manual touchpoints in your new client acquisition process

If only there was a way to have a seamless workflow that takes your clients from booking a meeting through to onboarding then off-boarding.

In this post, you'll understand the differences between Acuity and Calendly.

You'll also learn how to automate the online booking process.

5 Reasons to Automate Your Online Booking Process

For many small businesses, having an automated system is a dream.

The reason why they crave automation is that manual processes take time.

If you are the only person in your business you'll reach a limit quickly.

Even if you have a small team they can only accomplish a small number of tasks each day.

This is why it's important to consider streamlining your business workflow.

Here are 5 reasons to do so.

* You would get more done in less time

* Your buyers have a better user experience

* You'll get more referrals

* Human error is greatly reduced

* You'll easily spot the bottlenecks

Notice how much better things will be for your business and revenue bottom line.

While all these reasons are great the challenge you'll face is figuring out the best system to implement.

Every business is different even though they may share the same business model.

Calendly - Acuity Alternative

As of January 2021, Calendly was worth $3 billion but it wasn't due to overnight success.

It was founded by Tope Awotona when he got an idea for an online appointment system.

He had 3 failed startups before finally striking gold with an appointment booking app.

He decided to use his savings and fund the project himself and his plan worked.

In 2014, he raised seed money to the tune of $550k from Atlanta Ventures.

As a result, Calendly has been profitable since 2016.

Calendly Pricing

There are 5 options available with Calendly prices.

These include Basic, Essentials, Professional, Teams and Enterprise.

The good news is that there is a free version available if yo...

Sarah's new year got off to a slow start because she needed a yearly habit tracker printable.

You see Sarah knew that the key reason that she failed at achieving her goals is that she couldn't track them visibly.

Like many entrepreneurs, Sarah had big plans for her life.

She wanted to develop a successful business that would support the dream lifestyle that she mapped out on her vision board.

Sarah started to doubt if vision boards, yearly plans and long term goals would really work for her.

Let me know if these sound familiar.

Like Sarah, you're an entrepreneur with big dreams for your life too.

However, it feels as if you are part of that famous statistic that states 90% of startups fail in the first 3 years.

You believe that you've tried everything to become successful.

* SMART goal planning is a technique that you've used in the past

* You've started journaling as a way to track your doubts and fears

* Inspirational quotes keep you going each and every day

* Developing new habits is hard and you're prepared to try them for 3 months

If only there was a way to finally make the progress and see the results that you are hoping for in your life and business this year.

In this post, you'll learn the best-kept secrets of why some entrepreneurs seem to speed past everyone else in the pack.

You'll also be able to get your hands on the best and simplest free printable habit trackers for entrepreneurs.

Entrepreneur + StartUp Statistics

In case you're wondering why it is important to track or develop habits as an entrepreneur let's look at a few statistics.

According to Small Biz Genius, 46% of small business entrepreneurs are between the ages of 41 and 56.

On the flip side of that 20% of businesses fail in their first year.

Their research also showed that middle-aged men start the most successful businesses (come on ladies we can do this too).

The folks at FindStack said that 69% of US entrepreneurs started their businesses at home.

Did you know that only 50% of businesses will survive until their 5th year in business?

According to Statista, the main challenge faced by startups is generating new business.

This may surprise you but the number one reason why startups fail is that they misread market demand.

The 2nd largest reason why they fail is that they run out of funding and personal money.

Therefore it would make sense to develop and track habits that help you read market demand, generate new business and bring in more income.

Habit Statistics + Tips

How does one develop a new habit anyway?

Let's spend some time looking at the reality of forming a new habit.

In his article about forming new habits, James Clear says that it takes an average of 66 days to develop a new habit.

Did you know that about 92% of people fail to keep their new year's resolu...

Sarah's new year got off to a slow start because she needed a yearly habit tracker printable.

You see Sarah knew that the key reason that she failed at achieving her goals is that she couldn't track them visibly.

Like many entrepreneurs, Sarah had big plans for her life.

She wanted to develop a successful business that would support the dream lifestyle that she mapped out on her vision board.

Sarah started to doubt if vision boards, yearly plans and long term goals would really work for her.

Let me know if these sound familiar.

Like Sarah, you're an entrepreneur with big dreams for your life too.

However, it feels as if you are part of that famous statistic that states 90% of startups fail in the first 3 years.

You believe that you've tried everything to become successful.

* SMART goal planning is a technique that you've used in the past* You've started journaling as a way to track your doubts and fears* Inspirational quotes keep you going each and every day* Developing new habits is hard and you're prepared to try them for 3 months

If only there was a way to finally make the progress and see the results that you are hoping for in your life and business this year.

In this post, you'll learn the best-kept secrets of why some entrepreneurs seem to speed past everyone else in the pack.

You'll also be able to get your hands on the best and simplest free printable habit trackers for entrepreneurs.

Entrepreneur + StartUp Statistics

In case you're wondering why it is important to track or develop habits as an entrepreneur let's look at a few statistics.

According to Small Biz Genius, 46% of small business entrepreneurs are between the ages of 41 and 56.

On the flip side of that 20% of businesses fail in their first year.

Their research also showed that middle-aged men start the most successful businesses (come on ladies we can do this too).

The folks at FindStack said that 69% of US entrepreneurs started their businesses at home.

Did you know that only 50% of businesses will survive until their 5th year in business?

According to Statista, the main challenge faced by startups is generating new business.

This may surprise you but the number one reason why startups fail is that they misread market demand.

The 2nd largest reason why they fail is that they run out of funding and personal money.

Therefore it would make sense to develop and track habits that help you read market demand, generate new business and bring in more income.

Habit Statistics + Tips

How does one develop a new habit anyway?

Let's spend some time looking at the reality of forming a new habit.

In his article about forming new habits, James Clear says that it takes an average of 66 days to develop a new habit.

Did you know that about 92% of people fail to keep their new year's resolutions? This is according to the

Betty needed a flexible way to keep on top of her marketing content.

So, she wondered if there was a Google spreadsheet calendar template that was versatile enough.

You see, like many entrepreneurs and small business owners, Betty had a lot on her plate.

She also knew that grabbing a regular freebie calendar that she found online may require too much customisation.

What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars.

Let me know if you find these points relatable.

* You've used dozens of tools to map out your promotion calendar without success

* You're a planner who likes to map things out weeks or months in advance

* If you get an idea for content 12-24 months in advance you'd like to put it on the calendar

* You've searched high and low for the perfect editorial calendar but none was perfect

If only there was a Google sheets calendar template that'll help you develop content ideas for the next 3-5 years successfully.

In the post, you'll learn how to customise your very own editorial calendar template.

You'll also get the opportunity to grab the best Google spreadsheet calendar template on the market.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What is an Editorial Calendar

In case you've never heard the term before, let me first explain what is an editorial calendar.

An editorial calendar is also known as a publishing schedule or content calendar.

Normally it is a 12-month calendar that has important dates, public holidays and calendar events.

It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content.

This content is published across various platforms like a blog, magazine, newsletter, social media, etc.

One reason why people use an editorial calendar is that they have a team of people producing the content.

For example, they'll have graphic designers, video producers, copywriters, photographers and editors.

Other team members include social media managers and at least one marketing strategist.

The bigger the team the higher the need for a single source of truth or a central repository.

Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns.

It means that a content calendar template is a powerful tool for marketing campaigns.

If everything is not in one location then it gets difficult to manage the content effectively.

Content Marketing Statistics

At the end of the day, the main reason for creating an editorial calendar is for content marketing.

So, before investing time and energy in developing one it's important to look at the content marketing statistics.

According

Betty needed a flexible way to keep on top of her marketing content.

So, she wondered if there was a Google spreadsheet calendar template that was versatile enough.

You see, like many entrepreneurs and small business owners, Betty had a lot on her plate.

She also knew that grabbing a regular freebie calendar that she found online may require too much customisation.

What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars.

Let me know if you find these points relatable.

* You've used dozens of tools to map out your promotion calendar without success* You're a planner who likes to map things out weeks or months in advance* If you get an idea for content 12-24 months in advance you'd like to put it on the calendar* You've searched high and low for the perfect editorial calendar but none was perfect

If only there was a Google sheets calendar template that'll help you develop content ideas for the next 3-5 years successfully.

In the post, you'll learn how to customise your very own editorial calendar template.

You'll also get the opportunity to grab the best Google spreadsheet calendar template on the market.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What is an Editorial Calendar

In case you've never heard the term before, let me first explain what is an editorial calendar.

An editorial calendar is also known as a publishing schedule or content calendar.

Normally it is a 12-month calendar that has important dates, public holidays and calendar events.

It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content.

This content is published across various platforms like a blog, magazine, newsletter, social media, etc.

One reason why people use an editorial calendar is that they have a team of people producing the content.

For example, they'll have graphic designers, video producers, copywriters, photographers and editors.

Other team members include social media managers and at least one marketing strategist.

The bigger the team the higher the need for a single source of truth or a central repository.

Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns.

It means that a content calendar template is a powerful tool for marketing campaigns.

If everything is not in one location then it gets difficult to manage the content effectively.

Content Marketing Statistics

At the end of the day, the main reason for creating an editorial calendar is for content marketing.

So, before investing time and energy in developing one it's important to look at the content marketing statistics.

According to Ahrefs, 82% of marketers are investing in content marketing.

Nancy wanted to grow her audience quickly but she had one question...

How to make a 60-second Tik Tok video with music.

Like many other entrepreneurs, Nancy has been hearing that you can build your audience quickly using Tik Tok.

However, Nancy considers herself a technophobe so she finds it difficult to adopt new technology.

Even though Tik Tok might be easier to use compared to other platforms.

Nancy still had her reservations.

Let me know if you can relate to these.

* You are an introvert or camera shy* Like Nancy, you too have been hearing about Tik Tok a lot* The thought of publishing 2-4 times a day puts you off* You haven't a clue what software to use to edit videos

If only there was a way to get started on Tik Tok quickly and easily.

In this post, you'll learn how to get started on Tik Tok in a matter of minutes as well as what tools are available to help with your success.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

The History of Tik Tok

As a platform, Tik Tok started only a few short years ago in September 2016 and since then it has grown from strength to strength.

It's a social media platform specifically designed for short videos also known as short-form videos or short clips.

Video lengths range from 15 seconds to 3 minutes and users have the ability to add filters, music, effects and much more.

According to Wikipedia, It is owned by a Chinese company called ByteDance.

As of October 2020, Tik Tok has surpassed 3 billion downloads worldwide.

In China, Tik Tok is known as Douyin, it has similar features but they are not exactly the same.

Tik Tok was launched outside of China in 2017, however, it was only after it merged with Musica.ly that it became available worldwide.

There are 3 video formats available on Tik Tok including the following aspect ratios.

* 1280x720* 720x1280* 640x640

The minimum video length is 5 seconds.

Tik Tok Statistics

For many entrepreneurs like you, it's important to know that a social media platform will give you a return on investment before using it.

This is why I'd like to spend some time looking at the statistics as they stand.

According to 2022 statistics from Backlinko, Tik Tok has 1 billion monthly active users.

Of those 1 billion users, between 73 to 100 million of them are in the US.

Tik Tok has 50 million daily active users in the US alone.

US users spend an average of 33 minutes a day on Tik Tok.

Annual revenues in 2019 were $17 billion.

Tik Tok is the 7th most used social media site globally.

41% of Tik Tok's active users have an age range between 30 and 49 which is quite surprising.

Many people assume that Tik Tok is for teens but that doesn't appear to be the case.

Nancy wanted to grow her audience quickly but she had one question...

How to make a 60-second Tik Tok video with music.

Like many other entrepreneurs, Nancy has been hearing that you can build your audience quickly using Tik Tok.

However, Nancy considers herself a technophobe so she finds it difficult to adopt new technology.

Even though Tik Tok might be easier to use compared to other platforms.

Nancy still had her reservations.

Let me know if you can relate to these.

* You are an introvert or camera shy

* Like Nancy, you too have been hearing about Tik Tok a lot

* The thought of publishing 2-4 times a day puts you off

* You haven't a clue what software to use to edit videos

If only there was a way to get started on Tik Tok quickly and easily.

In this post, you'll learn how to get started on Tik Tok in a matter of minutes as well as what tools are available to help with your success.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

The History of Tik Tok

As a platform, Tik Tok started only a few short years ago in September 2016 and since then it has grown from strength to strength.

It's a social media platform specifically designed for short videos also known as short-form videos or short clips.

Video lengths range from 15 seconds to 3 minutes and users have the ability to add filters, music, effects and much more.

According to Wikipedia, It is owned by a Chinese company called ByteDance.

As of October 2020, Tik Tok has surpassed 3 billion downloads worldwide.

In China, Tik Tok is known as Douyin, it has similar features but they are not exactly the same.

Tik Tok was launched outside of China in 2017, however, it was only after it merged with Musica.ly that it became available worldwide.

There are 3 video formats available on Tik Tok including the following aspect ratios.

* 1280x720

* 720x1280

* 640x640

The minimum video length is 5 seconds.

Tik Tok Statistics

For many entrepreneurs like you, it's important to know that a social media platform will give you a return on investment before using it.

This is why I'd like to spend some time looking at the statistics as they stand.

According to 2022 statistics from Backlinko, Tik Tok has 1 billion monthly active users.

Of those 1 billion users, between 73 to 100 million of them are in the US.

Tik Tok has 50 million daily active users in the US alone.

US users spend an average of 33 minutes a day on Tik Tok.

Annual revenues in 2019 were $17 billion.

Tik Tok is the 7th most used social media site globally.

Lisa wanted this year to be the year that she achieved a major goal.

However, Lisa had one problem, she needed a daily goals template that'll help her to break her big goals into manageable tasks.

You see, it has been 10 years since Lisa has been trying to leave her 9-5 job.

Every time she started a project or program that would change her life she got distracted or lost hope along the way.

Let me know if you too can relate to any of these points.

* You know that you need to become an entrepreneur* You've achieved the coaching certification needed to start practising your skill* The one thing holding you back is getting your first client or 10th* Imposter syndrome is your biggest obstacle right now

If only there was a way to finally get your business off the ground or earn 5-figures in your business so that you can quit your job.

In this post, you'll learn the tricks and tips needed to become a full-time entrepreneur as well as how to map out the goals daily.

What Nobody Is Telling You About Goals

If you are like me you've probably set goals or written down your dreams in the past.

However, those goals never became a reality.

What you need to know is that writing down your goals is not enough.

To achieve goals you need to put some action behind them.

If you find yourself like Lisa where you feel stuck in a rut.

Maybe you've invested in a coaching program, hired a VA or even started a blog.

After taking some action you became depressed after 6 months or even 2 years because the results were inadequate.

Here's what you need to know about goals.

In order to achieve resounding success, you need to keep taking action even though the results are disappointing.

Of course, if you've been taking consistent action for 10 years without results then you are doing something wrong.

Have you been taking consistent action for 10 years without results?? If yes, it's possible that you need a helping hand to get you success so feel free to book a call with me here.

If you're experiencing mindset blocks then these journaling tips and refillable journals will help you big time.

Let's spend some time looking at goal setting so you can get an idea of how to do it right.

Goal Setting

When it comes to setting goals, there's a right way to do it and a wrong way.

Let's look at the right way to set goals. Hint: it involves setting specific goals with an action plan for each one.

You've probably already heard of the acronym SMART before.

* S - specific* M - measurable* A - achievable* R - realistic* T - time-bound

Specific

Using the SMART methodology, your goal needs to be specific.

For example, you want to generate a liveable income in your business in 30 days.

Measurable

Taking the previous example, let's make it measurable so that it can be managed.

Generate $1,000 in your business in the next 30 days by offering social media management to potential...