It's really quite simple: Marketing drives sales. That's the hard truth from Tom Watson, the Channel Chief for Titan HQ, a 25-year channel veteran with the unique experiences as both an MSP owner and vendor. In this episode of "Sunny's Silver Linings" podcast, hosted by Sunny Kaila, Tom offers specific strategies on how to build an effective and manageable marketing campaign. From the need to start small to the value of using an outside vendor, he provides a proven recipe for driving your sales and growing your MSP. Learn more about ITBD. Contact us using the link below. https://itbd.net/contact-us/

How do you as an MSP create an effective and profitable cybersecurity service? You begin by listening to Jon Murchison, founder and CEO of Blackpoint Cyber! This former NSA computer operations expert joins "Sunny's Silver Linings" podcast to share his extensive background, list the challenges MSPs face in offering a defensible and profitable security stack, and how an MSP can increase its value and competitiveness by focusing on a security operation. Jon helps you better understand the value to adding security to your strategy. Learn more about ITBD. Contact us using the link below. https://itbd.net/contact-us/

We all face challenges and obstacles throughout our lives – some more than others. Colin Knox, the CEO and Founder of Gradient MSP, has faced plenty. In this episode of "Sunny's Silver Linings" podcast, he shares his journey beginning with a childhood dealing with Tourette's Syndrome in a low-income, high-crime area. Colin offers advice on protecting your self-confidence after failure, how his personal trials have shaped his leadership, and how he sees Gradient changing the MSP landscape. As he says, "There's no challenge too great that you can't overcome." Listen and learn from someone who has done just that. Learn more about ITBD. Contact us using the link below. https://itbd.net/contact-us/

Selling can be complicated for any MSP. Then you add cybersecurity to the mix and it gets even worse. What do you do? You listen to Jennifer Bleam, owner and founder of MSP Sales Revolution. In this episode of "Sunny's Silver Linings" podcast, she explains how she became an expert in teaching MSPs how to sell cybersecurity, then shares her secrets for driving leads to close and strategies to improve your "close rate". Watch as Jennifer unravels the sales mysteries that continue to plague MSPs.

How do you define "client engagement maturity"? Have you ever even considered the phrase? If not, then listen to Jeff Farris, the President and CEO of Cloud Radical. In this interesting episode of "Sunny's Silver Linings" podcast, Jeff defines client engagement maturity and explains why MSPs need to be very focused in this area in order to scale effectively and become a mature, self-managed business. Listen and get the lowdown on this rarely discussed but crucial topic.

Many MSPs don't understand the value of culture. Trevor Dierdorff, the founder and CEO of Amnet, didn't either until his company lost its biggest client. That set him off on an incredible journey where he's now one of the foremost culture advocates in the MSP channel. In this "Sunny's Silver Linings" podcast, he shares that journey and the lessons he learned, including how to attract and hire the right people, developing employee engagement, and keeping your team culture strong. Enjoy this very personal journey to understanding the value of culture in your business.

What is the most effective way for MSPs to sell cybersecurity to their customers? Find out in this brand new episode of Sunny's Silver Linings, featuring Matthew Koenig, VP of Channel Development at Threat Advice! Matt leverages his deep knowledge of cybersecurity to help give your customers confidence in your team's capabilities and products, while teaching other valuable lessons like knowing when it's time to walk away from a client.

Work from home vs. Hybrid? Full-time in-house vs. work from home? Every business is asking these same questions. Adam Slutskin, the co-founder of Password Boss/AutoElevate, included. He shares with you his experience struggling with these questions. He offers effective strategies to help your company go from work-from-home back to the hybrid workplace, dealing with remote hires who were hired during the pandemic but live too far to travel to the office, and ways to engage those team members to give them a better work experience. Whether you're in your office or at home, Adam's experiences are sure to help you. At IT By Design, our talent solutions are custom-built for MSPs by an #MSP. Visit us online today to learn more using the helpful links below.

What's the hottest topic in the MSP industry today? Talent, of course! The tough-to-get and tough-to-retain issue that plagues our industry is covered thoroughly in this podcast thanks to Kendra Lee, President of The KLA Group. She'll share with you the most common mistakes MSPs make regarding hiring and onboarding top sales talent, how to retain top team players, onboarding tips, and the greatest lesson she's learned in the sales onboarding process. Kendra's insights are the perfect antidote for your sales talent pain points.

If cybersecurity threats are keeping you awake every night, then listen to Ben Jenkins, the Director of Cybersecurity for ThreatLocker. In this "Sunny Silver Linings" podcast, he shares his views regarding zero trust, including his definition of it, the critical pieces that MSPs should be paying attention to in order to attain it, and the biggest challenges MSPs are facing regarding it. Ben might just have the answers to help you sleep better at night.