Highlights:

• The importance of identifying the needs of the market before building any product. 01:38
• Shruti's thought process behind competing in an MSP vertical space. 02:48
• The bottlenecking of tools and MSP space's hesitance towards adapting new tools. 06:28
• Leveraging AI's data-driven insights in the SMB business. 09:01
• The advantage of being an outsider in the space when it comes to problem-solving. 12:10
• The opportunity for new players to enter the MSP space. 14:22

Resources Mentioned:

• Reddit
• ChannelE2E.com

Things you will learn:

• Quality of service is the biggest differentiator between good and bad companies.
• Internal speed of execution should be the primary priority for a startup.
• MSPs need to start taking advantage of new, modern tools to facilitate growth.

Highlights

• How digital marketing has taken prominence over face-to-face marketing. 02:03
• The importance of cultivating trust and building relationships in growing a brand. 02:54
• The importance of storytelling in communicating the value of a business. 06:52
• Things to look out for when hiring a marketer. 07:47
• Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09
• Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02
• The importance of hiring a marketer early on in a growing organization. 19:32

Resources mentioned

• MSP sales 101
• Figuring out branding and acquisition: the MSP angle
• Getting started with Branding for your MSP

What you will learn

• People are drawn in by a brand's interaction with the people
• In a B2B environment, people relate more to your brand's personality as opposed to the logo
• Creative and emotional connection take precedence over templates in marketing

• Adoption of newer sales techniques in the MSP space-selling the commoditized way
• The need for MSPs to focus around cybersecurity
• The necessity of educating the clients on the border between general IT services and the cybersecurity realm.
• The need to focus on sales and marketing in the MSP space 
• Reaching the 1 million mark and the challenges involved
• The stigma associated with wealth and how a dedicated sales engine helps
• Brand value and the need to upsell oneself
• Mistakes made by MSPs while hiring sales people
• Mindset that helps with disruption in the industry
• Future of MSPs—Transitioning from widget sellers to risk management firm

• Pete's MSP's acquisition journey and what you can learn- 2:30
• The emotional journey— Letting go of your MSP and team 5:52
• Communication dilemma during the acquisition phase and how to get past it 12:14
• Pete's take on handling taxes as an MSP 15:02
• Insights that can help a new MSP figure out branding 17:45
• Video medium and the limitless potential it posits in the areas of branding and marketing 19:10
• Tips on using video in the area of recruitment and collaboration 21:26
• The quality of content Pete delivers in his videos and the intention behind it 23:18
• Things to be careful about when working on videos—emphasis on lighting and audio 28:18
• How to cope with the stress of being an MSP owner 36:10

• How Andrew's work with defence helped him with operations and processes. 01:35
• The challenges with MSPs working remotely and how it has affected them. 05:15
• The untapped remote work opportunities for MSPs and how to tap into them. 07-26
• The distributed and remote workforce dilemma and what Andrew's team decided to do about it. 09:00
• The exact framework Andrew used to ensure his team nailed WFH making it their biggest quarter). 10:15
• The tools that his teams used to nail WFH. 13:45
• The lessons that MSPs can learn from his framework. 17:15
• The fatigue of WFH and why there's a need for awareness around mental health. 21:37
• 1 piece of advice for MSPs starting this year. 22:41
• A note on automation and productivity. 30:13

Tune in to learn the MSP aquistion journey, getting to know video marketing, the framework that helped Pete scale his video marketing efforts. And Pete's #1 advice for MSPs to start a video marketing channel. 

What you will learn

• A framework that will turn your website into a lead generating monster.
• Why (and how) to win more clients between 90-180 days of signing up.
• Picking a side to position your MSP and ensure you have a good brand recall.
• Frameworks to help you generate ideas, and marketing metrics you need to measure.

• The marketing lesson all of us can learn from The Tech Tribe- 2:40
• How 'The Tech Tribe' stands out amongst other popular MSP communities- 4:35
• How MSPs were at the centre of technology shift in 2020 (and how it's helping MSP sales)- 9:20
• Tapping into the co-managed IT opportunity for MSPs- 11:25
• Nigel breaks down the right pricing strategy based on various levers- 15:20
• A unique experiment Nigel ran to get his MSP acquired- 18:50
• What are the leverage points you can use while selling your MSP- 24:38
• The biggest pricing mistake MSP commit- 32:41