Supra Insider

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Robert Hamilton, executive coach and former Meta and Google PM, to unpack the art and science of behavioral interviews. If you’ve ever struggled with the infamous “leadership and drive” loop or wondered why your best stories aren’t landing, this episode is a must-listen.

They explore why behavioral interviews are often harder to prepare for than case-style interviews, how to identify the signal behind the questions, and why storytelling, self-awareness, and emotional authenticity are so critical. Robert shares actionable tactics like the STARLU framework (Situation, Task, Action, Result, Learning, Upgrade) and explains how to build a versatile story bank that reveals your growth mindset and values.

Whether you're actively interviewing, coaching others, or just want to improve how you tell your story as a PM, this episode is packed with practical wisdom.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.

* Supra has teamed up with Maven to bring you something special – courses that our own community members have personally curated. And because you're part of the Supra family, you get $100 off any of these handpicked selections with code SUPRAxMAVEN.

In this episode, we covered the following topics:

* Why behavioral interviews feel uncomfortable—and why they’re valuable

* How Meta’s “Leadership and Drive” and other behavioral interviews are structured and what they aim to measure

* The difference between project storytelling and self-reflective storytelling

* How to identify if a question is behavioral and what the interviewer is really asking

* The STARLU framework (Situation, Task, Action, Result, Learning, Upgrade) and how to use it

* How to build a story bank mapped to core evaluation criteria like ownership, collaboration, scrappiness, and communication

* The biggest mistakes candidates make (e.g., lacking authenticity or giving polished but shallow answers)

* How to prep for follow-ups and show growth through adversity

* Why interviewer calibration is often broken—especially at early-stage companies

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Robert Hamilton: https://www.linkedin.com/in/roberthamiltoncoach/

* Acceleration Coach: https://www.accelerationcoach.com/

* Marc: https://www.linkedin.com/in/marcbaselga/

* Ben: https://www.linkedin.com/in/benerez/

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.

* Supra has teamed up with Maven to bring you something special – courses that our own community members have personally curated. And because you're part of the Supra family, you get $100 off any of these handpicked selections with code SUPRAxMAVEN.

* If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc sat down with Kyle Ledbetter and Andy Keil, the co-founders of Dreambase—an AI-native toolset built on top of Supabase. Despite not having formal engineering backgrounds, Kyle and Andy have built and launched three fully functional products in just nine months.They unpack their unique zero-to-one process—from jamming on whiteboards to building multimodal prompts, doing bake-offs across V0, Bolt, and Lovable, and validating with real users in days, not months.

This episode is packed with insights on collaboration, prototyping workflows, and why the best AI builders might not be engineers.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.

* Supra has teamed up with Maven to bring you something special – courses that our own community members have personally curated. And because you're part of the Supra family, you get $100 off any of these handpicked selections with code SUPRAxMAVEN.

In this episode, we covered the following topics:

* How Kyle and Andy shipped 3 full AI-native apps in 9 months with no engineering background

* Their very unique zero-to-one process for building: from database-first thinking to “stuffed prompts” and bake-offs

* Why non-technical founders might have an edge in the AI era

* The tools they use (Cursor, Supabase, ShadCN, V0, Lovable, Bolt, Runway, Whimsical, and more)

* How they split responsibilities across product, design, research, and code

* The importance of high-speed customer validation

* How Markdown-powered prompting unlocked 10x productivity for their team

* Their advice for new AI builders—especially PMs

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Andy Keil LinkedIn: https://www.linkedin.com/in/andykeil/

* Andy Keil X: https://x.com/alwaysunday

* Kyle Ledbetter LinkedIn: https://www.linkedin.com/in/kyleledbetter/

* Kyle Ledbetter X: https://x.com/kyleledbetter

* Dreambase: https://dreambase.ai/

* Marc: https://www.linkedin.com/in/marcbaselga/

* Ben: https://www.linkedin.com/in/benerez/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Mike Curti, a recently hired product leader, and Joshua Herzig-Marx, a trusted advisor to early-stage startups and product teams. Together, they unpack one of the most mission-critical and misunderstood topics in product leadership: hiring.

They break down what’s broken in today’s interview processes, especially for product roles and why simply copying Big Tech often leads to poor outcomes. Josh shares lessons from working with founders on their first PM hire, while Mike reflects on his own job search and why structure, calibration and interviewer training are essential.

If you're hiring your first PM or your 100th, this episode is full of practical advice to help you sharpen your process, catch bias early and avoid costly mis-hires.grows.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting June 17th.

In this episode, we covered the following topics:

* Why most companies are bad at hiring and how layoffs worsened interview quality

* The danger of emulating Big Tech interview processes without context

* The case for structured interviews and rubrics to reduce bias and inconsistency

* Why hiring fast and well can accelerate your company’s growth

* How to train interviewers to act like investigative journalists, not gatekeepers

* The myth of the perfect candidate and the risks of hiring based on credentials

* How startups can compete with better branding, clarity, and candidate experience

* What founders get wrong about evaluating “culture fit”

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Mike Curti: https://www.linkedin.com/in/michaelcurti/

* Joshua Herzig-Marx: https://www.linkedin.com/in/joshuaherzigmarx/

* Joshua Herzig-Marx Website: https://jhm.lol/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Melissa Perri, author of Escaping the Build Trap and one of the world’s leading product strategy experts. Melissa shares lessons from advising CEOs, founders, and product leaders on how to build strategy that works, scale from VP to CPO, and navigate the often tricky dynamic between founder-CEOs and product leaders.

They also explore how AI is shifting product management and why the fundamentals still matter more than ever. Whether you’re a founder, product leader, or operator, this conversation is packed with practical advice on how to step up as your company grows.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and his AI Copilot for interview practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting May 20th.

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

In this episode, we covered the following topics:

* Why product strategy often fails and how to fix it

* The mindset shift required to go from VP to CPO

* How founders and product leaders can build better working relationships

* The most common mistakes founders make when hiring product leaders

* Why CPO tenures are so short—and what successful partnerships look like

* How product leaders can proactively level up and scale with their company

* The double-edged sword of AI in product development

* Where AI accelerates product work and where human judgment still matters

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Melissa Perri Website: https://melissaperri.com/

* Melissa Perri LinkedIn: https://www.linkedin.com/in/melissajeanperri/

* The Product Institute: https://productinstitute.com/

* The Product Thinking Podcast: https://www.produxlabs.com/product-thinking

* Melissa’s Book: Escaping The Build Trap

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Troy Sultan, co-founder and CEO of Guide, to unpack the state of job searching and recruiting in the AI era.

Troy shares a compelling behind-the-scenes look at what’s really going on inside recruiting teams today—and why the typical candidate experience is often so broken. He also explains how AI and modern tooling are reshaping hiring in real-time, helping teams scale quality and efficiency without sacrificing humanity.

They also dive into how job seekers can regain power in the process by getting crystal clear on what they want, leading with authenticity, and treating interviews like two-way conversations. Whether you’re currently on the job market or hiring for your team, this episode is packed with insight on how to play the game better—from both sides.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting May 20th.

In this episode, we covered the following topics:

* The two tectonic shifts driving changes in hiring: economic and cultural

* Why most candidate experiences feel broken—and how AI can actually help

* What companies with great hiring processes do differently

* Why recruiter incentives don’t always align with long-term culture fit

* How job seekers can identify red (and green) flags early in the process

* A better approach to interview prep and strategy, especially in tough markets

* How to show up with authenticity, ask hard questions, and still land the offer

* The risk of taking the “wrong” job and how to avoid it

* Practical ways to gain clarity on what matters most in your next career move

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Troy Sultan: https://www.linkedin.com/in/troysultan/

* Guide: www.guide.co

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Sanket Kavishwar, Director of Product at Relyance AI. Sanket is one of the most active members in Supra’s AI workflows Slack channel, and in this episode, we explore how he’s transforming his company’s product development process with AI prototyping tools like V0.

We dive into how Relyance AI shifted from traditional PRDs to problem statements and interactive prototypes, dramatically accelerating iteration speed, improving customer feedback loops, and empowering PMs to communicate ideas visually without waiting on design resources. Sanket also shares practical advice for introducing AI prototyping into your company - no matter the size, and how it can unlock faster cross-functional collaboration across product, engineering, and go-to-market teams.

If you’re a PM, designer, or founder looking for ways to make your product development cycles faster, sharper, and more collaborative, this episode is packed with actionable insights you can apply today.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting May 20th.

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

In this episode, we covered the following topics:

* How Relyance AI shifted from lengthy PRDs to quick, problem-driven prototypes

* Why AI prototyping tools like V0.dev are changing the way teams collaborate

* Practical strategies for introducing AI prototyping into your organization

* How prototyping helps speed up customer feedback cycles and product iteration

* Ways PMs can build stronger partnerships with design, engineering, and CS teams

* Potential trade-offs to watch out for when using AI prototypes

* How AI tools are giving PMs more agency to shape product experiences directly

* Insights into how smaller product teams can work faster and smarter

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Sanket Kavishwar: https://www.linkedin.com/in/sanketkavishwar/

* Sanket Kavishwar X: https://x.com/sanketkav

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Will Newton, Principal Product Architect at Amplitude—and one of our most popular past guests—for a follow-up conversation on the fast-evolving world of AI tooling in product design and development.

In just a few weeks since our last chat, Amplitude has gone from early AI experimentation to giving Bolt licenses to every designer. Will takes us inside this transition and breaks down how AI is changing design workflows, redefining prototyping, and collapsing traditional linear product development.

We also get deep on the concept of taste—what it means to produce high-quality work in a world where the UI layer is increasingly commoditized. Plus, a live Bolt demo, the hidden risks of lazy thinking with AI, and why the future belongs to generalists with strong judgment and taste.

If you’re a PM, designer, or product leader trying to make sense of the new AI-powered stack, this one’s for you.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is closing in one day for the next cohort starting April 22nd.

In this episode, we covered the following topics:

* How Amplitude moved from AI experimentation to company-wide adoption of Bolt

* The current “happy path” for AI-driven prototyping at Amplitude

* Where AI tools like Bolt and Vercel’s V0 outperform Figma—and where they don’t

* Why the “fake it” phase of prototyping is being reinvented and front-loaded

* The rise of UI as a disposable layer and what that means for product teams

* A live demo of Bolt’s new Figma-to-UI workflow

* Why “taste” is now a critical skill in the AI era—and how to define and sharpen it

* The dangers of lazy thinking when using AI tools

* How PMs and designers can level up by embracing generalist skills

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Will Newton: https://www.linkedin.com/in/williamnewton/

* Will Newton’s X: https://x.com/willdjthrill

* Bolt: www.bolt.new

* Amplitude: https://amplitude.com/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Ben and Marc sat down with Tal Raviv and Colin Matthews for a candid conversation about how AI is reshaping the work and mindset of modern product managers.

They unpack insights from Tal’s recent survey on AI prototyping adoption, common challenges for PMs using AI tools, and the importance of learning how to experiment effectively. Colin shares how his approach to evaluating side projects has shifted now that AI accelerates time to build—and why go-to-market remains the biggest bottleneck.

They also explore why some companies still penalize failure, how team dynamics are evolving as PMs become more self-sufficient, and why embracing high-leverage work is more critical than ever. If you’re a PM, solopreneur, or product leader trying to navigate the new AI era, this episode is packed with honest takes and practical advice.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting April 22nd.

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

In this episode, we covered the following topics:

* Insights from Tal’s survey on how PMs are (and aren’t) using AI prototyping tools

* The common hurdles that prevent people from reaching “aha” moments with tools like Bolt and Replit

* Why AI is making product management fun again—and how to use it to become a “double threat” or a “triple threat” PM

* How Colin evaluates side projects by reverse-engineering go-to-market from the start

* Why most AI-built projects still fail at distribution, not development

* How internal incentives at big companies kill risk-taking and innovation

* The evolving relationship between PMs, designers, researchers, and marketers as AI blurs boundaries

* The importance of following your creative energy when working independently

* Reframing productivity through the lens of leverage, not hours

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Colin Matthews: https://www.linkedin.com/in/colinmatthews-pm/

* Tal Raviv: https://www.linkedin.com/in/talsraviv/

* AI Prototyping for Product Managers: https://maven.com/tech-for-product/ai-prototyping-for-product-managers

* Technical Foundations for Product Managers: https://maven.com/tech-for-product/tech-fundamentals

* Build Your Personal PM Productivity System & AI Copilot: https://maven.com/tal-raviv/product-manager-productivity-system

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with John Cutler and Joshua Herzig-Marx for a wide-ranging conversation about how AI is transforming the way product teams build, collaborate, and scale. John shares why he joined a new early-stage startup as Head of Product and how the team is breaking the traditional rules of product development—starting with a platform-first mindset.

The conversation explores the rise of highly configurable tools, the new personas emerging in AI-native organizations, and how simulations, knowledge graphs, and organizational ontologies might shape the next generation of work. Whether you're a product leader, founder, or operator curious about the frontier of product ops and AI tooling, this episode offers tons of insight—and inspiration.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting April 22nd.

In this episode, we covered the following topics:

* Why John Cutler returned to full-time product leadership and what excites him about the role

* How platform-first thinking changes the way early-stage teams build and ship

* The importance of optionality and choosing the right design partners

* How AI is reshaping product ops—turning operators into builders and enabling faster experimentation

* The power (and limitations) of building synthetic organizations to simulate internal dynamics

* Why abstractions, ontologies, and knowledge graphs matter for collaboration in AI-era companies

* How product teams should approach pricing, packaging, and customer segmentation in a world of custom solutions

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* John Cutler: https://www.linkedin.com/in/johnpcutler/

* Joshua Herzig-Marx: https://www.linkedin.com/in/joshuaherzigmarx/

* Joshua Herzig-Marx’s Website: https://jhm.lol/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Steven Fabre, co-founder and CEO of Liveblocks, a company helping product teams seamlessly build collaborative experiences—now with AI copilots in the mix.

In this conversation, Steven shares his journey from being a designer at InVision to leading a developer tools company that’s rethinking collaboration in the AI era. They talk about how Liveblocks is evolving from enabling human-to-human collaboration to supporting humans and AI working together in real time—and what that means for interface design, trust, and product differentiation.

Steven also shares how he's staying ahead of the curve by studying patterns across tools like Figma, Notion, Stripe, and Claude—and how building great developer tools today means thinking about developer experience and end-user UX at the same time.

Whether you're a founder, product leader, or designer thinking about how AI might shape your product, this episode offers a grounded and inspiring look at what's coming next.

All episodes of the podcast are also available on Spotify, Apple and YouTube.

New to the pod? Subscribe below to get the next episode in your inbox 👇

To support the podcast, please check out the links below:

* Supra just launched its first Product Leadership compensation & tools benchmarks report. The report covers comp trends across different seniority tiers, work settings, and reporting structures. Want to get access to the full report? Please fill out this form to get your exclusive copy.

* Preparing for a PM interview with tech companies like Meta and Google? Check out Ben's course for Product Sense and Analytical Thinking PM interviews (selected by Lenny Rachitsky as a Top Course in Product on Maven 🔥) and the standalone AI Copilot for practice. Supra Insider listeners get 10% off the course with promo code “suprainsider”. Enrollment is now open for the next cohort starting April 22nd.

In this episode, we covered the following topics:

* How Liveblocks helps teams add multiplayer collaboration to any product

* Why collaboration patterns from tools like Figma and Notion are becoming standard UX

* The shift from collaborating with humans to collaborating with AI agents

* Why visibility and trust are essential for AI copilots

* The future of product development tools like Bolt and Cursor

* How Steven thinks about staying one step ahead in a rapidly evolving landscape

* Developer experience, open protocols like MCP, and the challenge of AI SEO

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Steven Fabre: https://www.linkedin.com/in/steven-fabre-5510bb38/

* Steven Fabre X: https://x.com/stevenfabre

* Liveblocks: https://liveblocks.io/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed:

And here are some less recent favorites:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com