Malaysia’s retail sector is rebounding ahead of Raya 2025, fueled by wage hikes, cash aid, and digital-first spending—especially in F&B and fashion. However, inflation, uneven rural recovery, and online fatigue may curb gains. Can retailers sustain this momentum beyond the festive boost, or is a post-Raya slowdown on the horizon? Michael Liew, Secretary-General, Malaysia Retail Chain Association (MRCA) weighs in on the outlook of the retail sector this festive season.

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