BRAVE COMMERCE

Suzanne Long of Albertsons on Achieving Meaningful Transformation


Listen Later

As Chief Sustainability and Transformation Officer at Albertsons Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community.


In order to avoid attempting impractical moonshots, Suzanne prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year roadmap to lead the organization in that direction.

 

After conducting a materiality assessment they set four main opportunities to demonstrate leadership:

  1. Climate Action
  2. Waste Reduction and Circularity
  3. Diversity, Equity, and Inclusion
  4. Community Stewardship


Suzanne also outlines how important Albertsons’ frontline workers are to their transformation efforts. She points out that only by unleashing the human magic in these employees can they provide a magical experience for their shoppers.

 

The conversation ends with a discussion about the need for retailer collaboration to make sustainability efforts more impactful. It will take pressure from all retailers to shift the packaging used by CPG brands and the recycling behavior of consumers.

 

Key Takeaways:

  • Grocery retailers differentiate themselves not by the products they sell, but by the experience and environment they provide for their shoppers
  • Successful goals begin with setting very clear objectives and outlining a plan to achieve them
  • Non-competitive sharing between retailers will help everyone achieve more sustainable practices

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

BRAVE COMMERCEBy Adweek

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

109 ratings


More shows like BRAVE COMMERCE

View all
WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,707 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,326 Listeners

Pivot by New York Magazine

Pivot

9,517 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,180 Listeners

Adspeak by Adweek

Adspeak

154 Listeners

Marketing Vanguard by Adweek

Marketing Vanguard

123 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,071 Listeners

My First Million by Hubspot Media

My First Million

2,650 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,444 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

48 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,556 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,986 Listeners

The Great Fail by Debra Chen

The Great Fail

127 Listeners

The Garage: Tools For Retail Media Innovation by Adweek

The Garage: Tools For Retail Media Innovation

16 Listeners

TechMagic with Cathy Hackl by Adweek

TechMagic with Cathy Hackl

55 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,192 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

1,130 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,431 Listeners

Young Influentials by Adweek

Young Influentials

10 Listeners

Champions of Change: Shattering Ceilings in Sports by Adweek

Champions of Change: Shattering Ceilings in Sports

4 Listeners

Home / Work by Adweek

Home / Work

2 Listeners

Touch of Truth with Jackie Cooper by Adweek & Edelman

Touch of Truth with Jackie Cooper

0 Listeners

Adweek Presents... by Adweek

Adweek Presents...

5 Listeners

Brandweek: The Podcast by Adweek

Brandweek: The Podcast

4 Listeners

Off Madison by Adweek

Off Madison

5 Listeners

Raging Moderates with Scott Galloway and Jessica Tarlov by Vox Media Podcast Network

Raging Moderates with Scott Galloway and Jessica Tarlov

1,358 Listeners