At SXSW 2025, labor leaders gathered in a provocative panel discussion to address one of entertainment's most pressing challenges: A.I. regulation. Hosted by SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland, the panel featured Sam Wheeler (Executive Director/WGA East), Vanessa Holtgrewe (International Vice President / Assistant Department Director, Motion Picture & Television Production/ IATSE), and Rebecca Rhine (Associate National Executive Director/Western Executive Director/DGA) discussing recently negotiated contracts protecting creative workers. The conversation explores crucial provisions, including informed consent requirements, fair compensation models, protections against job displacement, and how unions are establishing ethical A.I. frameworks in the absence of comprehensive state and federal A.I. policies. *The views expressed by the panelists are their own and not that of their respective organizations. Any mention of products or services does not imply endorsement.