I met up with Davis Smith at Taqueria 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

I met up with Chris Pan at Tocaya Organica in West Hollywood, CA. He’s the founder and CEO of MyIntent.org — maker of custom bracelets and necklaces that spark meaningful conversations. Even with scores of celebrities and over 2 million people worldwide wearing these one-of-a-kind bracelets engraved with each person’s chosen word of inspiration, Chris says they’re not a jewelry company. MyIntent is a service project. A catalyst to help all of us live with more purpose and passion. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

I met up with Carine Clark at Brasas Mexican Grill in downtown Provo, Utah. She ran Banyan, a software-as-a-service company (recently acquired by Nuvi), that helps elective healthcare businesses leverage social media content to build relationships with their patients that last a lifetime. I wanted to learn why she believes in the power of brand experience, what she does to create it and how it’s helped her thrive. All…over tacos. It really doesn’t get much better than this!

Scott Porter met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. We learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos.

Scott Porter met up with David Royce at Tacos Tu Madre near UCLA in Los Angeles. He founded Aptive Environmental — one of the largest and the fastest growing pest control companies in the United States. But for him, it’s about much more than just getting rid of bugs. We learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos.

I met up with Gayle Fuller on Taco Tuesday at Lotería Grill in sunny Los Angeles. She started a wildly successful spin cycling studio called Dragonfly that’s all about personal transformation. I wanted to learn why she believes in the power of brand experience, what she does to create it and how it’s helped her thrive. All…over tacos. It really doesn’t get much better than this!

Welcome to Tacoincidence with Scott Porter!