Take It Personal Radio

Over the last 10 years, we’ve interviewed some of the biggest names in hip-hop. Some of our favorite rappers, some of your favorite rappers and plenty of people in between. Rappers, producers, record label executives and even media personalities.

But Take It Personal has never just been about playing the records you already know. Anybody can play the fucking hits.

We want to remind you why those records mattered, introduce you to the ones you might have missed and give you the stories and context behind the music. Because sometimes knowing the story can make a record sound completely different.

Sometimes the lesson comes from a classroom. Sometimes it comes through your speakers.

So after 10 years, we wanted to do something a little different.

COLD CASE FILES: The Stories You Never Heard.

We’re still chopping it up with guests, but this time we’re putting the spotlight on people who might not have gotten enough of it the first time around.

The names you remember but don’t know enough about. The records you know, but not always the stories behind them. The people who helped build this culture without always getting the attention, credit or flowers they deserved.

More eyeballs. More ears. More attention. More flowers while they’re still here to receive them.

Our first Cold Case File: Deadly Threat.

We get into:

• His East Coast influence
• Rakim & Kurupt
• Growing up with DJ Pooh & Bobcat
• Breaking with the Wild Style Crew
• The origins of the Likwit Crew
• Befriending Ice Cube during his Above the Law beef
• Debuting on Color Blind and how the record came together
• Working with King Tee and being around Tha Triflin’ Album and 21 & Over
• Writing for 2Pac, Eazy-E & Yo-Yo
• The St. Ides commercial
• Touring with then-labelmates Edo G & Black Sheep
• Walking from the Bronx to Brooklyn with Edo G just to get some weed
• The Friday soundtrack
• The story behind NY ’87
• Working with Dr. Dre
• Breaking down Sickinnahead
• The Mack 10 origin story — when he was still the rappers’ barber
• Bumping into LL Cool J at Sylvia’s
• Jumping on Nas’ Where Are They Now remix
• The 300–400 unreleased Deadly Threat songs sitting in the vault
• RC cars
• His 10,000+ sports card collection

Cold Case Files. The Stories You Never Heard.

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

You’re listening to Take It Personal Radio—where hip-hop lives, legends are honored,
and the music always speaks louder than words. 📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 🎧 Listen on: 

On Episode 192 of Take It Personal Radio, we debut our newest series, Cold Case Files.

Over the last 10 years, we’ve interviewed some of the biggest names in hip-hop. Some of our favorite rappers, some of your favorite rappers and plenty of people in between. Rappers, producers, record label executives and even media personalities.

But Take It Personal has never just been about playing the records you already know. Anybody can play the fucking hits.

We want to remind you why those records mattered, introduce you to the ones you might have missed and give you the stories and context behind the music. Because sometimes knowing the story can make a record sound completely different.

Sometimes the lesson comes from a classroom. Sometimes it comes through your speakers.

So after 10 years, we wanted to do something a little different.

COLD CASE FILES: The Stories You Never Heard.

We’re still chopping it up with guests, but this time we’re putting the spotlight on people who might not have gotten enough of it the first time around.

The names you remember but don’t know enough about. The records you know, but not always the stories behind them. The people who helped build this culture without always getting the attention, credit or flowers they deserved.

More eyeballs. More ears. More attention. More flowers while they’re still here to receive them.

Our first Cold Case File: Deadly Threat.

We get into:

• His East Coast influence
• Rakim & Kurupt
• Growing up with DJ Pooh & Bobcat
• Breaking with the Wild Style Crew
• The origins of the Likwit Crew
• Befriending Ice Cube during his Above the Law beef
• Debuting on Color Blind and how the record came together
• Working with King Tee and being around Tha Triflin’ Album and 21 & Over
• Writing for 2Pac, Eazy-E & Yo-Yo
• The St. Ides commercial
• Touring with then-labelmates Edo G & Black Sheep
• Walking from the Bronx to Brooklyn with Edo G just to get some weed
• The Friday soundtrack
• The story behind NY ’87
• Working with Dr. Dre
• Breaking down Sickinnahead
• The Mack 10 origin story — when he was still the rappers’ barber
• Bumping into LL Cool J at Sylvia’s
• Jumping on Nas’ Where Are They Now remix
• The 300–400 unreleased Deadly Threat songs sitting in the vault
• RC cars
• His 10,000+ sports card collection

Cold Case Files. The Stories You Never Heard.

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

You’re listening to Take It Personal Radio—where hip-hop lives, legends are honored,
and the music always speaks louder than words. 

Instagram: ⁠⁠@takeitpersonalradio⁠⁠

Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com (NEW MERCH DROP!)

Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

On Episode 191 of Take It Personal Radio, we're hitting you with the final installment of our Summertime Series.

As we head into the long weekend, we put together a show to keep you bouncing through all your Labor Day activities.  Two killer mixes featuring Ill Al Skratch, Nice & Smooth, O.C., Masta Ace, Davina, Erykah Badu, Black Moon plus a homage to D'Angelo, Biggie, Mary J. Blige, 2Pac, Jay-Z and Tha Dogg Pound. 

At the break, we discuss what some of us did on our summertime hiatus, bicker, banter—you know, the usual TIP activities. 

Hit play, enjoy, and then hit play again. 

You’re listening to Take It Personal Radio—
where hip-hop lives, legends are honored,
and the music always speaks louder than words. 

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠ 🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠ 💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠  

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

On Episode 190 of Take It Personal Radio, we're resuming our Summertime Series, but this time with a little help from the Spike Lee classic Do the Right Thing.

What better way than to marry this quintessential summer classic along with some hip-hop classics? So whether you're on a stoop in Brooklyn sweating your balls off or fishing somewhere in the Florida Keys, this episode is for you. 

What better way than to marry this quintessential summer classic along with some hip-hop classics? We have two mixes for you, done in free-form, spanning decades and different styles of hip-hop, yet all perfect for the summertime grooves. 

So whether you're on a stoop in Brooklyn sweating your balls off or fishing somewhere in the Florida Keys, this episode is for you. 

DJ 360 lets the poison out on this one with a classic bedroom mix like back the day with innovating blends, newly inspired remixes and bangers from from P.E., ATCQ, Brand Nubian, Digable Planets, Gang Starr, Double Trouble, Jigmastas, Kenny Dope, Special Ed, Blahazay Blahzay, Fela Kuti, Slick Rick and much more.

You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words. 

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

On Episode 189 of Take It Personal Radio, we're taking a brief intermission from our Summertime Series to remind everyone that no matter how far we go into the commercial abyss, especially during these summer sessions, we can easily do a 180 and showcase the beautiful side of the obscurities of the '90s. 

We've got music from Company Flow, CRU, Organized Konfusion, No I.D., Diamond D, Boogiemonsters, Atmosphere, Del, Casual, Latryx, Royal Flush, Ram Squad, Chubb Rock, Krumb Snatcha and Capone-N-Noreaga. 

At the break, Dick Knickerbocker returns with a game of Hip-Hop Jeopardy, where you can play along with us, test your knowledge and see if you can hang with the TIP crew. 

You're listening to Take It Personal Radio—
where hip-hop lives, legends are honored,
and the music always speaks louder than words.

Peace to our listeners worldwide, our Patreon family, and our summer sponsors. We appreciate you all!

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

• Mike’s Hot Honey• B-Side Buttons — use code TIP25 for 25% off
• Get On Down
• Homage
• Mr. Chico International
• Boundless Audio
• Late Night Record Pool — use code TIP10 for 10% off 

On Episode 188 of Take It Personal Radio, we're continuing our summertime sessions. Last episode we hit you with the party vibes. This time, we're taking it to the basement.

We've got music from Masta Ace, AZ, Mos Def, Common, Pharoahe Monch, Talib Kweli, Hieroglyphics, People Under the Stairs, Styles of Beyond, Dilated Peoples, Kardinal Offishall, Brother Ali, The LOX, Freeway, Pete Rock & CL Smooth, and much more.

At the break, we're going to upset a bunch of listeners with some of our hip-hop revelations. Who has the worst takes? Let us know!

Peace to our listeners worldwide, our Patreon family, and our summer sponsors. We appreciate you all!

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

• Mike’s Hot Honey• B-Side Buttons — use code TIP25 for 25% off
• Get On Down
• Homage
• Mr. Chico International
• Boundless Audio
• Late Night Record Pool — use code TIP10 for 10% off You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words. 

On Episode 187 of Take It Personal Radio, we're officially entering the summertime season. Last episode was full of beef, murder and mayhem, so despite being Ep 187, we decided to hit you with our first summertime show. Just good party vibes for the car rides, poolside lounging, beach days and backyard barbecues.

We've got music from Little Shawn, Miilkbone, Tracey Lee, AZ, Junior M.A.F.I.A., Busta Rhymes, SWV, Raekwon, The Beatnuts, KRS-One, Ol' Dirty Bastard, Lil' Kim, MC Lyte, Gang Starr, Trigger Tha Gambler, Lords of the Underground, Da Brat, Jay-Z, Groove Theory, Big Pun, Redman and much more.

At the break, we dive into these party grooves and give away prizes courtesy of Boundless Audio, Homage and Mr. Chico International. Plus, one lucky listener will take home a pack of Take It Personal baseball cards.

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

• Mike’s Hot Honey• B-Side Buttons — use code TIP25 for 25% off
• Get On Down
• Homage
• Mr. Chico International
• Boundless Audio
• Late Night Record Pool — use code TIP10 for 10% off 

You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words. 

On Episode 186 of Take It Personal Radio, we're diving headfirst into one of hip-hop's most compelling traditions: the beef record. We've assembled some of the greatest diss tracks and rivalries in rap history and woven them into one cinematic audio documentary.

From Boogie Down Productions vs. MC Shan and LL Cool J vs. Kool Moe Dee, Hammer, Ice-T and Canibus to N.W.A vs. Ice Cube, Eazy-E vs. Dr. Dre, Nas vs. Jay-Z, and 2Pac vs. everybody, we explore the battles that shaped the culture. We also revisit clashes including Ice Cube vs. Cypress Hill, Ice Cube vs. Common, DJ Quik vs. MC Eiht, Uncle Luke vs. Dr. Dre, and more.

There’s far too much history to cover in a single episode, but we do what TIP does best: deliver a carefully curated, immersive listening experience packed with legendary records, unforgettable moments, and the stories behind hip-hop’s most infamous feuds.

Press play and experience the beefs that helped define rap music. 

At the break, we dissect these rap beefs. The good ones, the bad ones, even the embarrassing ones. And we have a bunch of giveaways as well thanks to Boundless Audio, Mike's Hot Honey, Homage, Get On Down Records, B-Side Buttons, Mr. Chico International and the Late Night Record Pool. 

• Mike’s Hot Honey
• B-Side Buttons — use code TIP25 for 25% off
• Get On Down
• Homage
• Mr. Chico International
• Boundless Audio
• Late Night Record Pool — use code TIP10 for 10% off 

You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words. 

📸 Instagram: ⁠⁠⁠@takeitpersonalradio⁠⁠⁠

🛒Store: ⁠⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠⁠

💖 Patreon: ⁠⁠⁠patreon.com/TakeItPersonal⁠⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Pandora⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Player FM⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Podchaser⁠⁠⁠⁠⁠ 
• ⁠⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠⁠ 

On Episode 185 of Take It Personal Radio, we’re bringing you the second installment of our Hip-Hop Quotables series. This time around, we’ve got verses from Kurupt, Common, Prodigy, Keith Murray, Jadakiss, Scarface, Eminem, Black Thought and more. At the break, we dissect some of these quotables.

We talk Biggie, Keith Murray, and even get into a few unpopular opinions—which is always fun.  

Shouts to our sponsors Mike’s Hot Honey, Homage, Boundless Audio, Get On Down, B-Side Buttons, Mr. Chico, and Late Night Record Pool.

Keep it locked for some incredibly dope giveaways all summer long, right here on Take It Personal Radio.

• Mike’s Hot Honey
• B-Side Buttons — use code TIP25 for 25% off
• Get On Down
• Homage
• Mr. Chico International
• Boundless Audio
• Late Night Record Pool — use code TIP10 for 10% off 

You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words.

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠ 

On Episode 184 of Take It Personal Radio, we bring you the first installment of Hip-Hop Quotables. We’ve selected a collection of memorable verses and put them together for an incredible show.

Featuring verses from Big Daddy Kane, Kool G. Rap, LL Cool J, Redman, Nas, Pharoahe Monch, Big L, Canibus, Big Pun, Inspectah Deck, Mos Def, Black Thought, Andre 3000, Jay Electronica, Kendrick Lamar, MF DOOM and more.

This is Part 1 of Hip-Hop Quotables. The replay value is off the charts on this one—and we’re just getting started.

Reminder: 5/1 is the last day to order our newest TIPSober! baseball cards:
https://sell-out.co.uk/take-it-personal

You’re listening to Take It Personal Radio — where hip-hop lives, legends are honored, and the music always speaks louder than words.

📸 Instagram: ⁠⁠@takeitpersonalradio⁠⁠

🛒Store: ⁠⁠takeitpersonalradio-shop.fourthwall.com⁠⁠

💖 Patreon: ⁠⁠patreon.com/TakeItPersonal⁠⁠ 

🎧 Listen on: 

• ⁠⁠⁠⁠Apple Podcasts / iTunes⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Pandora⁠⁠⁠⁠ 
• ⁠⁠⁠⁠iHeartRadio⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Player FM⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Podchaser⁠⁠⁠⁠ 
• ⁠⁠⁠⁠Vevo YouTube Channel⁠⁠⁠