If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. 

If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack."

If someone asked what was one of my favorite magazines to read, I wouldn't say "Men's Health Magazine." I would say "Men's Health."

So why do I see "The Ernie and Bert Podcast" as the title of shows? It seems like so many shows have the word PODCAST in the name. 

While you might say, Dave, your show is Your PODCAST Consultant. I get a pass as I'm talking about podcasting. 

The Global News Podcast could just be "Global News." The minimalists Podcasts could just be "The Minimalists."

The Generation Why Podcast could be "Generation Why."

Apple Search Has Issues

When you leave words like "The" and "Podcast" in your name you are ranked against every show with the word "The" or "Podcast" in the name. When you remove this clutter, it can actually boost your search results in apps. 

While most people learn about new podcasts via word of mouth, anything you can do to make it easier to be found in apps is a plus. 

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Mentioned in this episode:

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