How do today’s biggest films reach audiences across social media, streaming, and beyond? In this episode, Nicole Schlegel, Vice President of Global Digital Marketing at Universal Pictures, joins Jacqueline Coley to talk about crafting digital campaigns for blockbusters like Get Out, Oppenheimer, and The Fast and the Furious franchise.

Growing up as the child of actors, Nicole was immersed in the world of entertainment from an early age. While her parents encouraged her to explore careers beyond acting, their passion for storytelling ultimately inspired her own path in Hollywood. She shares her journey from publicity to digital marketing and how the rise of social media has transformed the way movies connect with audiences. Nicole also discusses working with talent like Jack Black, Tiffany Haddish, and Jeff Goldblum, the creative strategies behind viral movie moments, and how digital campaigns continue to evolve alongside the industry.