How to market online to get paid, not just attention. When people dream of writing a book, they tend to stop at the dream because they don’t think it’s something they can actually accomplish. If you are one of those people, then I’m here to tell you, “YES YOU CAN!” You can write and publish your own book, and this is how ... It all begins with defining the purpose of your book. You can write for passion, to build a platform, to build your list, or to make money. There’s no right or wrong here, but it is important to be crystal clear on WHY you’re writing your book.