On this week’s episode of the PocketGamer.biz Podcast, Kooapps CEO CK Wang joins host Peggy Anne Salz to discuss his journey from Microsoft to co-founding his own company, evolving out of the hypercasual space and building strong brands.

CHAPTER TIMESTAMPS

00:00 - Intro

02:43 - Microsoft Research lessons

05:38 - Snake.io anniversary

07:34 - Hypercasual to unified casual

14:05 - Snake.io monetisation strategies

17:49 - Rewarded video ads

19:49 - Building a brand

25:40 - Listening to players

28:29 - Tools for the job

32:11 - Survival tactics

36:51 - ROAS modeling

39:24 - Kooapps’ future

43:25 - Favourite games Q&A

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