Talking AI

By HatchWorksBusiness Technology Education How To Management

Talking AI episodes

January 06From Vibes to Workflows: How AI Is Rewiring Modern Marketing
In this episode, Matt speaks with Thibault Imbert, Chief Product Officer and Growth Officer at The Brief, about the transformative impact of AI on marketing workflows.
They discuss 'vibe marketing' and how to turn disjointed AI-generated content into cohesive, repeatable marketing workflows.
Thibault shares insights from his tenure at Adobe and GitHub, highlighting the challenges and potentials of AI in marketing.
They explore the evolution and current capabilities of AI models in text, image, and video generation, and the emerging trend of 'vibe coding.'
The discussion also covers practical AI applications for marketers and the future of creative workflows.
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Key Moments:
00:40 Defining Vibe Marketing
01:11 The Evolution of AI in Marketing
02:21 Challenges in AI-Driven Design
03:21 The Power of Vibe Marketing
06:09 Blurring Lines Between Roles
07:07 The GitHub Copilot Revolution
09:47 Building Cohesive AI Workflows
11:43 Demo: AI-Powered Marketing Tools
16:44 Ensuring Brand Consistency with AI
19:30 The Evolution of Mobile Development
21:15 The Rise of Generative AI in Marketing
23:44 The Future of AI in Product Development
27:41 AI's Impact on Marketing Workflows
30:42 The Changing Role of Marketers with AI
33:51 Personal Insights and Future of AI

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Key Links:
The Brief
Connect with Thibault on LinkedIn

Mentioned in this episode:
GenROI by HatchWorks AI
Most companies don't have an AI problem. They have a prioritization problem. There are hundreds of places you could use AI, and the hard part is knowing which ones are worth the investment, which ones you're ready for, and what should come first.
GenROI uses AI-guided discovery to gather insights from across your whole organization, not just the few people who make it into a workshop. Our strategists then work with your leadership team to turn those insights into a prioritized AI roadmap weighted by business value, feasibility, and readiness.
Learn more at https://hatchworks.com/genroi
43 min
December 16, 2025Teaching Machines to Smell with Osmo CTO Richard Whitcomb
In this episode, we explore the frontiers of multimodal AI with Richard Whitcomb, CTO of Osmo, a company pioneering AI technology that understands and generates scents.
Richard, a former engineer at Twitter, Spotify, and Nvidia, delves into the intricacies of teaching machines to smell, explaining the challenges and breakthroughs in digitizing smell and chemical sensing.
From designing personalized fragrances and mosquito repellents to detecting counterfeit items and diseases, Osmo's advancements promise a fascinating future where AI seamlessly integrates with our physical and chemical world.
The discussion also highlights potential applications in robotics, health, and daily life, envisioning a platform where sensors can identify and recreate smells easily.
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Key Moments:
00:56 The Journey to Digitizing Smell
03:15 Challenges in Teaching AI to Smell
06:13 Generative AI and Fragrance Creation
08:34 Osmo Studio: Custom Fragrance Creation
12:34 Beyond Fragrances: Mosquito Repellent and More
16:17 Counterfeit Detection Using Scent
18:49 Future Applications and Vision

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Key Links:
Osmo
Connect with Richard on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
38 min
December 02, 2025From RPA to AI Workers: Appian’s AI Playbook
In this episode, Jake Sloan, VP of Global Insurance at Appian, discusses the transformative potential of agentic AI in the insurance industry.
Sloan elaborates on how Appian is modernizing processes like underwriting and claims management through domain-specific AI solutions.
He highlights the pitfalls of general AI models, the importance of contextual AI, and the significance of integrating AI into existing workflows.
Sloan also touches on the cultural and operational changes required for effective AI adoption and the future of hyper-personalized insurance products.
Practical insights into the use of AI in insurance processes are provided, along with Appian's ongoing innovations and partnerships aimed at driving industry change.
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Key Moments:
01:08 The Evolution of Process Automation
02:23 Challenges and Opportunities in AI for Insurance
03:51 Integrating AI into Existing Systems
04:33 Addressing AI Hallucinations and Risk
05:41 Purpose-Built AI Solutions
09:36 AI Adoption and Change Management
30:25 Future of Insurance with AI

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Key Links:
Appian
Connect with Jake on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
38 min
November 18, 2025AI Agents, LLM Crawlers, and the Future of Findability
In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.
As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.
Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility.
He explains that companies must now create exponentially more nuanced content to stay competitive.
The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.
The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.
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Key Moments:
01:24 The Evolution of Information Discovery
03:15 The Role of AI in Modern Search
04:44 The Future of Content Strategy
08:12 Personal Experiences with Google and AI
10:37 Emerging Terms and Concepts in AI and SEO
12:33 Conductor's Comprehensive Approach to AI Visibility
16:25 Challenges and Opportunities in AI-Driven Search
19:04 Communicating with AI: Short-Term and Long-Term Strategies
20:03 AI Bots and Content Quality
20:35 Effective Content for AI: FAQs and Structured Data
21:29 Personalizing Content for Different Personas
22:38 Leveraging AI for Content Creation and Analysis
26:04 Scaling High-Quality Content with AI
26:42 The Future of AI in Content Creation
30:06 Conductor's Vision and Roadmap
34:28 AI in Engineering and Product Development

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Key Links:
Conductor
Connect with Seth on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
41 min
November 04, 2025The Real Work of AI Translation: Frameworks, RAG, and ROI
In this episode of Talking AI, Matt Paige speaks with Olga Beregovaya, VP of AI at Smartling, about the complexities and challenges of deploying AI-powered translation systems at scale.
Olga provides an overview of Smartling's platform, which leverages fully automated and human-in-the-loop translation solutions, and discusses the evaluation framework they use for selecting suitable language models.
The conversation delves into the evolution of language processing from rule-based systems to transformer models, the impact of generative AI like ChatGPT on daily workflows, and the intricacies of translating diverse languages.
They also explore the potential for a universal language and the importance of adaptability in AI deployment within enterprises.
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Key Moments:
02:39 Daily Life of a VP of AI
04:04 Navigating the AI Landscape
04:55 Model Evaluation Framework at Smartling
08:50 Evolution of AI in Language Processing
15:38 Challenges in Language Translation
21:38 Enterprise Scale AI Solutions
28:52 Future of Language and AI

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Key Links:
Smartling
Connect with OIga on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
36 min
October 21, 2025AI in Healthcare: Accelerating Clinical Trials with Patrick Leung
This episode of Talking AI features an in-depth discussion with Patrick Leung, CTO and co-founder of Faro Health.
The conversation explores the slow and expensive process of bringing new drugs to market through clinical trials and how AI can revolutionize this area.
Patrick explains the concept of Eroom's Law and the increasing cost and complexity of clinical trials.
He highlights the application of AI in clinical writing, enabling the automation of complex clinical documentation.
The discussion also touches on AI's role in providing better insights, improving patient care, and the broader implications of AI in healthcare.
The episode concludes with a look at the hype and reality of AI capabilities, emphasizing the need for organizations and individuals to embrace and adapt to AI innovations.
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Key Moments:
00:46 Challenges in Clinical Trials
02:31 AI's Role in Clinical Documentation
04:37 Ensuring Accuracy and Quality with AI
07:40 The Future of AI in Clinical Trials
12:58 Faro Health's Journey and Innovations
18:25 Adapting to Advancements in AI
20:14 Innovating with New AI Models
21:12 Stanford AI Report Insights
22:27 Healthcare Innovations and AI
25:42 The Hype and Reality of AI in Healthcare
28:05 The AI Hype Curve
30:46 The Future of AI and Human Potential
34:54 Encouragement for Aspiring Innovators

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Key Links:
Faro Health Inc.
Connect with Patrick on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
41 min
October 07, 2025Turning Repetitive Work into Revenue with Automation
In this episode, we explore the vast potential of AI technology and its slow adoption in legacy industries.
Together with Meg Faibisch Kuhn, a former CPG marketer turned self-taught AI developer, we delve into how AI can revolutionize domains often overlooked by tech giants.
From training farmers to aid food entrepreneurs, Meg has transformed her career by building with tools like Lovable and Cursor.
We discuss her journey from marketing to coding, her innovative AI implementations for small businesses, and the significance of democratizing AI.
Additionally, Meg introduces her initiative, Women Building with AI, aimed at encouraging women to enter the AI space.
Tune in to discover how understanding domain expertise can make anyone an invaluable AI pioneer.
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Key Moments:
01:16 The Journey of Self-Teaching AI
02:02 Leveraging AI for Marketing and Operations
05:10 Using AI for Market Research and Problem Solving
08:15 Automation and AI in Small Businesses
13:05 Bridging the AI Knowledge Gap
16:14 Women Building with AI: Empowering Non-Technical Creators
23:16 Exploring AI Tools and Platforms
28:47 Real-World AI Applications and Success Stories

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Key Links:
Idea to App with AI
Meg Faibisch
Spread Aioli on YouTube
Spread Aioli on TikTok
Connect with Meg on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
35 min
September 23, 2025Building Search for AI Agents with Exa
In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.
They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.
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Key Moments:
01:17 Is SEO Dead?
01:24 The Importance of SEO in AI Searches
02:02 Optimizing Content for AI
03:46 Exa's Unique Approach to Search
06:31 Emerging Trends in GEO
12:38 The Future of Internet Content
18:13 Competitive Landscape in AI Search
21:15 Consumer Trust in AI and Ads
22:43 The Future of Search and Consumer Behavior
25:19 The Importance of Context in AI Queries
26:49 Introducing the Web Sets Tool
28:21 Live Demonstration of Web Sets
33:34 AI's Impact on Efficiency and Proactivity
36:57 Favorite AI Tools and Future Prospects

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Key Links:
Exa
Connect with Thais on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
43 min
September 09, 2025Vibe Coding with Noca AI: From Prompt to Production
The video discusses the challenges and advancements in AI-driven automation tools, highlighting the dynamic and intuitive nature of generative AI.
Matt Paige is joined by Avishai Gelley and Benny Tsabba, co-founders of Noca AI, a platform that integrates automation and AI coding.
They address the current gaps in automation, the rise of AI agencies, and the democratization of development processes.
The discussion includes a detailed look at how Noca AI simplifies integrations and automations, illustrated through live demos of their Web App Builder and Flow Builder.
The conversation underscores the importance of a human-in-the-loop approach to ensure reliability and effectiveness in AI applications.
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Key Moments:
The Evolution of Automation with Generative AI
The Role of AI in Bridging Technical Gaps
The Importance of Human Oversight in AI
Practical Examples of AI in Automation
Steps to Effective Process Automation
Future of UX/UI in an AI-Driven World
Live Demo: Exploring Noca AI's Capabilities
Connecting Front-End to Backend Systems
Introduction to Flow Builder
Creating Automations with Prompts
Live Demo: Customer Sync Automation
Real-Time Automation Execution
Advanced Automation Features
Vibe Coding and Flow Tool Integration

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Key Links:
Noca AI
Connect with Avishai on LinkedIn
Connect with Benny on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
38 min
August 26, 2025AI Agents or Automation? How to Choose the Right Approach
In this insightful episode, the host is joined by Marcus McGehee, the founder of the AI Consulting Lab, to dive deep into the realm of AI automation and agents.
They discuss the difference between automation and AI agents, how AI tools like make, n8n, and others are reshaping the landscape, and the concept of breaking down tasks for efficient AI application.
Marcus also shares a practical example using in n8n showing how to set up an AI agent for competitive analysis and email automation, and emphasizes the importance of data organization and targeted training for successful AI adoption.
Whether you are new to AI or looking to elevate your business processes, this episode provides valuable nuggets on optimizing your workflow with AI.
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Key Moments:
Defining Automation and AI Agents
Automation vs AI Agents: Key Differences
Identifying Automation Opportunities
Custom GPTs: A Game Changer
Live Automation Example
Fine-Tuning AI with System Assistant Messages
The Evolution of Prompt Engineering
Using Prompt Generators for Optimization
Practical Applications of Chat GPT
Setting Up AI Automation
Building Effective AI Tools
Competitive Insights and Use Cases
Challenges in AI Adoption
The Importance of Data Quality

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Key Links:
The AI Consulting Lab
Connect with Marcus on LinkedIn

Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
40 min

About Talking AI

From the publisher's feed

Welcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful…