Brazil’s football team Sports Club Recife has some of the world’s most devoted fans so when the team asked its fans to give their organs after they died by signing organ cards, the response was overwhelming. The Immortal Fans campaign promised die-hard followers of the team that even death won’t stop them from remaining fans, forever. Athletic achievement makes us want to be that good at something and we are in awe of what athletes can do. There’s a connection to athletes--we watch them struggle to come back from defeat and we feel like we are part of it when they stand on top of the field as champions. On the outside, athletes are in top physical shape, but inside, it’s a lonely place for them.

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