Whilst Black Friday is traditionally a US holiday, it undoubtedly influences eCommerce merchants and online shoppers on a global scale. 2020 has been an unusual year, to say the least, but the question remains as to whether this year's events will have an impact on the consumer shopping behaviours during the holiday season. Will demand increase, or will the impacts of Covid 19 reduce the number of shoppers this holiday season? How should merchants prepare and what steps should they already be taking to gear up for the coming months?
In this week’s episode, Waldo (Senior Digital Strategist) and Leo (General Manager) deep dive into some key stats from Shopify Plus about the anticipated shopping behaviours of US holiday shoppers for 2020, how these stats will be reflected for APAC shoppers and how eCommerce merchants should prepare.
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