One of the missing pieces for personal finance managers is that many of them require a lot of work. From categorizing spending to acting on any of the analysis, there’s typically a big enough cognitive lift that limits their use.

Tally wants to change that. At the heart of its personal finance tools is automation — the company offers an automated debt manager that helps people save money, manage their cards, and pay down their balances faster. When you speak with Tally’s co-founder and CEO Jason Brown, you quickly understand that his ambitions to bring automation extend way beyond paying down debt. Jason sees an opportunity to roll automation out to many of our personal finance challenges and pain points. He describes this evolution as the third wave of consumer fintech — where we move beyond mobile tools into complete financial automation where we don’t need to carry the emotional or functional burden of managing our finances.

Jason Brown is my guest today on the Tearsheet Podcast.