Listen and learn:

• The problem Unbounce was originally trying solve (1:14)
• My take on the risks of competing on features (3:30)
• How their industry became a race to the bottom (5:30)
• Why you should aim to be unique, instead of being the best (6:42)
• How Unbounce thinks about the competition (11:10)
• My thoughts on taking a differentiated position in the market (15:18)
• What category Unbounce are trying to create (20:54)
• My take on the power of category creation (21:14)
• What Unbounce are betting their entire business model on (24:47)
• Unbounce's secret sauce (31:17)
• Wrap up (33:44)

Mentioned:

Unbounce

Animalz

Michael Porter

Christopher Lochhead

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL