If companies want to grow and evolve, they need to think about what lies ahead in the future. Ari Popper is taking that one step further with SciFutures by tapping into the insights that Sci-fi authors have to envision what the future of a company looks like. “The problem is, when you're dealing with these nascent emergent technologies, that we don’t even know how to talk about them yet; we don’t have the right language to describe them. So, how can you build a disruptive solution when you can't even agree on what to call it? Science Fiction does that very well from what we’ve seen...sci-fi paved the way.”