Welcome back to Small Business School! I'm thrilled to be chatting with Kelsey Kloss today! Kelsey is the CEO of Kloss Creatives, which positions companies as lasting industry thought leaders through powerful PR, social media, and branding. Previously, she was a national magazine editor for brands like Good Housekeeping, ELLE Decor, and Reader’s Digest. Kelsey's background in journalism uniquely positions her to help business owners share their expertise and stories with the world. So let’s dive into our conversation!

Topics Covered:

• In the world of small business, knowing how to bring in money and get visible is crucial. Kelsey emphasizes the importance of making sales and getting visible for sustainable growth.
• The impact of integrating PR into the overall marketing strategy. When visibility becomes part of the sales funnel and customer journey, it can significantly benefit a company.
• Learn the art of crafting a compelling pitch. Kelsey recommends platforms like Quoted and Help a Reporter to connect with journalists. Emphasize your expertise, credentials, and provide clear links to your bio to make a lasting impression.
• Once featured, don't let it end there. Optimize your ‘about page’, provide a next step for the audience, and leverage PR across all channels to amplify its impact.

Every business owner is worthy of press coverage, believe in your story and expertise! Connect with Kelsey in order to level up your PR game!

Kelsey's Links:
Website: www.KlossCreatives.com
LinkedIn: https://www.linkedin.com/company/kloss-creatives/
Instagram: https://www.instagram.com/klosscreatives/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!