Taste Radio

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises.

In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood's relationships with the companies.

"Surprises are the worst part of a relationship as you move forward," he said in an interview included in this episode. "Being honest and upfront about what those challenges are… will bring you closer together."

As part of our conversation, Kahn outlined Beechwood's investment thesis and discussed how his previous job experience as an advertising executive and with his family's company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn't say in a funding pitch.

Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon.

Show notes:

1:32: Tee-ing Up The Show -- The hosts thank listeners who've rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray's recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast.

12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood's portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors.

29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company's Series B round of funding. On Dec. 20, Revive announced that Peet's Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood's shares. BevNET's Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon.

Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises.

In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood’s relationships with the companies.

“Surprises are the worst part of a relationship as you move forward,” he said in an interview included in this episode. “Being honest and upfront about what those challenges are… will bring you closer together.”

As part of our conversation, Kahn outlined Beechwood’s investment thesis and discussed how his previous job experience as an advertising executive and with his family’s company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn’t say in a funding pitch.

Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon.

Show notes:

1:32: Tee-ing Up The Show -- The hosts thank listeners who’ve rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray’s recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast.

12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood’s portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors.

29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company’s Series B round of funding. On Dec. 20, Revive announced that Peet’s Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood’s shares. BevNET’s Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon.

Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola

In this special edition of Taste Radio, we feature highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including BodyArmor investor Kobe Bryant, Angie's Boomchickapop co-founder Angie Bastian, "Bizarre Foods" host Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America's Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio.

Show notes:

1:56: Interview: Angie Bastian, Co-Founder, Angie's Boomchickapop -- We kick off the episode with Angie Bastian, who we featured in Ep. 126. Angie and her husband Dan launched Angie's Boomchickapop in 2001 and it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand that was acquired last year by ConAgra Foods for $250 million. In the following clip, she spoke with NOSH editor Carol Ortenberg about why she believes in celebrating "the feminine with food," and how that perspective played into a celebrated package revamp.

7:20: Interview: Christopher Kimball, Founder, Milk Street/America's Test Kitchen -- Next up is Christopher Kimball, best known as the creator of television show "America's Test Kitchen." In 2015, Christopher, who also founded the magazines Cook's Illustrated and Cook's Country, launched Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this clip, from Episode 124, he explained why he's not a fan of the term "ethnic cooking" and shared his stance on trendy buzzwords in the food business.

13:26: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- We continue with Zoë Sakoutis & Erica Huss, the founders of Blueprint, a brand that pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing. In a clip from our wide-ranging interview, which we featured in Ep. 133, they explained how a phone call from former Starbucks chairman and CEO Howard Schultz accelerated BluePrint's eventual sale to Hain Celestial.

19:58: Interview: Andrew Zimmern, Host/Co-Creator, "Bizarre Foods" -- From Blueprint to Bizarre Foods, the show, that is. Andrew Zimmern is the host and co-creator of the popular television series in which he has chowed down on stomach-churning foods like raw pig testicles, a frog's beating heart and cobra penis. In an interview included in episode 127, Zimmern discussed the role of food as a cultural medium that unites people and why he has a bone to pick with the natural food industry.

25:22: Interview: Don Vultaggio, Co-Founder/Chairman, AriZona -- On to Don Vultaggio, co-founder and chairman of AriZona Beverages and, at height quite literally, a towering figure in the drinks industry. In this clip, pulled from Ep. 139, Don discussed the mindset of successful entrepreneurs, how the company has maintained its iconic 99 cent pricing model for 26 years and why running a business means handling all kinds of problems, even if it means mopping up blood.

30:05: Interview: Kobe Bryant, Investor, BodyArmor -- Last, but certainly not least, we have NBA legend Kobe Bryant, who is an investor in fast-growing sports drink brand BodyArmor and has an active role in its business and marketing strategy. As part of an interview featured in Ep. 137, Kobe explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand.

Brands in this episode: Angie's Boomchickapop, Blueprint, Starbucks, Evolution Fresh, AriZona Beverages, BodyArmor

In this special edition of Taste Radio, we feature highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including BodyArmor investor Kobe Bryant, Angie’s Boomchickapop co-founder Angie Bastian, “Bizarre Foods” host Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America’s Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio.

Show notes:

1:56: Interview: Angie Bastian, Co-Founder, Angie’s Boomchickapop -- We kick off the episode with Angie Bastian, who we featured in Ep. 126. Angie and her husband Dan launched Angie’s Boomchickapop in 2001 and it has evolved from a tiny operation selling kettle corn at farmers’ markets and fairs to an ubiquitous retail brand that was acquired last year by ConAgra Foods for $250 million. In the following clip, she spoke with NOSH editor Carol Ortenberg about why she believes in celebrating “the feminine with food,” and how that perspective played into a celebrated package revamp.

7:20: Interview: Christopher Kimball, Founder, Milk Street/America’s Test Kitchen -- Next up is Christopher Kimball, best known as the creator of television show “America’s Test Kitchen.” In 2015, Christopher, who also founded the magazines Cook’s Illustrated and Cook’s Country, launched Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this clip, from Episode 124, he explained why he’s not a fan of the term “ethnic cooking” and shared his stance on trendy buzzwords in the food business.

13:26: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- We continue with Zoë Sakoutis & Erica Huss, the founders of Blueprint, a brand that pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing. In a clip from our wide-ranging interview, which we featured in Ep. 133, they explained how a phone call from former Starbucks chairman and CEO Howard Schultz accelerated BluePrint’s eventual sale to Hain Celestial.

19:58: Interview: Andrew Zimmern, Host/Co-Creator, “Bizarre Foods” -- From Blueprint to Bizarre Foods, the show, that is. Andrew Zimmern is the host and co-creator of the popular television series in which he has chowed down on stomach-churning foods like raw pig testicles, a frog’s beating heart and cobra penis. In an interview included in episode 127, Zimmern discussed the role of food as a cultural medium that unites people and why he has a bone to pick with the natural food industry.

25:22: Interview: Don Vultaggio, Co-Founder/Chairman, AriZona -- On to Don Vultaggio, co-founder and chairman of AriZona Beverages and, at height quite literally, a towering figure in the drinks industry. In this clip, pulled from Ep. 139, Don discussed the mindset of successful entrepreneurs, how the company has maintained its iconic 99 cent pricing model for 26 years and why running a business means handling all kinds of problems, even if it means mopping up blood.

30:05: Interview: Kobe Bryant, Investor, BodyArmor -- Last, but certainly not least, we have NBA legend Kobe Bryant, who is an investor in fast-growing sports drink brand BodyArmor and has an active role in its business and marketing strategy. As part of an interview featured in Ep. 137, Kobe explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand.

Brands in this episode: Angie’s Boomchickapop, Blueprint, Starbucks, Evolution Fresh, AriZona Beverages, BodyArmor

What will 2019 hold for funding, innovation, and emerging categories in the food and non-alcoholic beverage industries? In this episode, BevNET and NOSH editors offered their predictions on how they see the business of food and beverage evolving over the next 12 months.

Also in this episode: an interview with Danny Grossfeld, the founder of HotShot Coffee, a brand of canned coffees that are served hot. Grossfeld was inspired by a trip to Japan where warmed beverages are commonly sold in vending machines throughout the country. In our conversation, we discussed the opportunities and challenges in bringing an international food/beverage concept stateside, his experience on Shark Tank and how he's incubated HotShot in non-traditional retail channels.

Show notes:

0:53: Review and Reward -- A call to action! Rate and review Taste Radio Insider on iTunes, let us know that you did by sending an email to [email protected], and we'll send you a brand spanking new Taste Radio t-shirt. It's soft and high quality and you'll be the envy of all of your fellow entrepreneurs. The hosts also discussed upcoming travel in January for the Taste Radio/BevNET/NOSH teams, including visits to Bend, Ore., Sonoma County and San Francisco, where we'll be attending the 2019 Winter Fancy Food Show. They also examined a recent rebrand and new product from Nomad Trading Co.

11:00: Trendspotting for 2019 -- In a series of short interviews, John Craven, Carol Ortenberg, Martín Caballero and Jeff Klineman shared their perspective on factors that could shape the food and beverage industry in 2019, including the continued emergence of cannabis, the environment for funding and M&A, plant-based brands, global flavors and micro-diets.

31:23: Interview: Danny Grossfeld, Founder/CEO, HotShot Coffee -- Grossfeld discussed the origins and development of HotShot Coffee, which is merchandised in heating cabinets that warm the cans to 140 degrees and sold in a mish-mash of convenience stores, sporting venues, movie theaters; the brand also has a presence at Cirque du Soleil. He also explained why it took six years and $2 million to launch HotShot, which debuted in 2015 -- the same year he presented the brand on the ABC reality show Shark Tank.

Brands in this episode: Nomad Trading Co., Bai, Oatly, Quaker Oats, Starbucks, Califia, Brew Dr. Kombucha, Humm Kombucha, GT's Kombucha, Revive Kombucha, Peet's Coffee, HotShot Coffee

What will 2019 hold for funding, innovation, and emerging categories in the food and non-alcoholic beverage industries? In this episode, BevNET and NOSH editors offered their predictions on how they see the business of food and beverage evolving over the next 12 months.

Also in this episode: an interview with Danny Grossfeld, the founder of HotShot Coffee, a brand of canned coffees that are served hot. Grossfeld was inspired by a trip to Japan where warmed beverages are commonly sold in vending machines throughout the country. In our conversation, we discussed the opportunities and challenges in bringing an international food/beverage concept stateside, his experience on Shark Tank and how he’s incubated HotShot in non-traditional retail channels.

Show notes:

0:53: Review and Reward -- A call to action! Rate and review Taste Radio Insider on iTunes, let us know that you did by sending an email to [email protected], and we’ll send you a brand spanking new Taste Radio t-shirt. It’s soft and high quality and you’ll be the envy of all of your fellow entrepreneurs. The hosts also discussed upcoming travel in January for the Taste Radio/BevNET/NOSH teams, including visits to Bend, Ore., Sonoma County and San Francisco, where we’ll be attending the 2019 Winter Fancy Food Show. They also examined a recent rebrand and new product from Nomad Trading Co.

11:00: Trendspotting for 2019 -- In a series of short interviews, John Craven, Carol Ortenberg, Martín Caballero and Jeff Klineman shared their perspective on factors that could shape the food and beverage industry in 2019, including the continued emergence of cannabis, the environment for funding and M&A, plant-based brands, global flavors and micro-diets.

31:23: Interview: Danny Grossfeld, Founder/CEO, HotShot Coffee -- Grossfeld discussed the origins and development of HotShot Coffee, which is merchandised in heating cabinets that warm the cans to 140 degrees and sold in a mish-mash of convenience stores, sporting venues, movie theaters; the brand also has a presence at Cirque du Soleil. He also explained why it took six years and $2 million to launch HotShot, which debuted in 2015 -- the same year he presented the brand on the ABC reality show Shark Tank.

Brands in this episode: Nomad Trading Co., Bai, Oatly, Quaker Oats, Starbucks, Califia, Brew Dr. Kombucha, Humm Kombucha, GT’s Kombucha, Revive Kombucha, Peet’s Coffee, HotShot Coffee

"I'm starting a new category." It's a familiar refrain often heard in the food and beverage industry, even if most times what's spoken isn't necessarily true. But in the rare cases in which an entrepreneur is indeed breaking new ground, the challenges are plentiful.

GT Dave, the founder of GT's Living Foods and a pioneer in packaged kombucha, has experienced firsthand the difficulties of introducing an entirely new category to the market after launching his brandin 1995. For years, GT's was the singular bottled kombucha brand and paved the way for what is now a thriving category that includes dozens of players.

Reflecting on the first few years of his business in an interview included in this episode, Dave said that entrepreneurs should carefully consider consumer needs before launching a product that sits outside the lines of traditional food and beverage categories.

"To me, looking back, the questions that need to be answered to define and determine if you're creating a new category [are], 'What is it that the consumer needs and wants?' and 'Why are they not getting it?' and 'How am I, the company, the brand owner, the pioneer… going to satisfy that need?' he said."

Dave also discussed why being an "artistic sponge" supported GT's development,spoke about his approach to working with competitors and emphasized the importance of authenticity in and around the bottle.

Also in this episode: an interview with Karen Nation, the founder/CEO of no-bake protein bar mix brand Creation Nation, which was victorious in NOSH's Live Pitch Slam 5. Nation spoke about the genesis of her early-stage brand and experience in the competition.

Show notes:

2:20: Pitch Slam Food For Thought -- The hosts humbly asked listeners to please rate and review Taste Radio Insider on iTunes. They also reflected on NOSH Live Winter 2018's Pitch Slam competition, which was held on Nov. 30 in Santa Monica, discussed Mike's evil dentist, and thanked the founders of Nectar CBD Drink and Enduraphin for visiting BevNET HQ earlier in the week.

16:27: Interview: GT Dave, Founder/CEO, GT's Living Foods -- Dave sat down with BevNET's John Craven and Mike Schneider for an interview recorded at the headquarters of GT's Living Foods in Vernon, Calif. As part of their conversation, Dave spoke about the early days of introducing kombucha to consumers and the milestones that helped chart his entrepreneurial journey. He also opined on the pitfalls of criticizing your competition and discussed the company's innovation strategy, which includes a new line of CBD drinks.

41:23: Interview: Karen Nation, Founder/CEO, Creation Nation -- About an hour northwest of Vernon, Calif., you'll find Calabasas, a quiet celebrity haven that's also home to Creation Nation, an upstart brand of protein bar and bite mixes. Creation Nation was the winner of NOSH Live's Pitch Slam 5, having bested five other emerging and better-for-you packaged food brands in the competition, Shortly after her big win, Nation sat down with BevNET CMO Mike Schneider and spoke about what she's learned about her consumers, her go-to-market strategy, surprises about being a CPG entrepreneur, and preparation for the Pitch Slam.

Brands in this episode: GT's Kombucha, Creation Nation, Bumble & Butter, Spudsy, Tiny Giants, Kotatsu (formerly Punk Rawk Labs), Olyra, Nectar CBD Drink, Enduraphin, Odwalla

“I’m starting a new category.” It’s a familiar refrain often heard in the food and beverage industry, even if most times what’s spoken isn’t necessarily true. But in the rare cases in which an entrepreneur is indeed breaking new ground, the challenges are plentiful.

GT Dave, the founder of GT’s Living Foods and a pioneer in packaged kombucha, has experienced  firsthand the difficulties of introducing an entirely new category to the market after launching his brandin 1995. For years, GT’s was the singular bottled kombucha brand and paved the way for what is now a thriving category that includes dozens of players.

Reflecting on the first few years of his business in an interview included in this episode, Dave said that entrepreneurs should carefully consider consumer needs before launching a product that sits outside the lines of traditional food and beverage categories.

“To me, looking back, the questions that need to be answered to define and determine if you’re creating a new category [are], ‘What is it that the consumer needs and wants?’ and ‘Why are they not getting it?’ and ‘How am I, the company, the brand owner, the pioneer… going to satisfy that need?’ he said.”

Dave also discussed why being an “artistic sponge” supported GT’s development,spoke about his approach to working with competitors and emphasized the importance of authenticity in and around the bottle.

Also in this episode: an interview with Karen Nation, the founder/CEO of no-bake protein bar mix brand Creation Nation, which was victorious in NOSH’s Live Pitch Slam 5. Nation spoke about the genesis of her early-stage brand and experience in the competition.

Show notes:

2:20: Pitch Slam Food For Thought -- The hosts humbly asked listeners to please rate and review Taste Radio Insider on iTunes. They also reflected on NOSH Live Winter 2018’s Pitch Slam competition, which was held on Nov. 30 in Santa Monica, discussed Mike’s evil dentist, and thanked the founders of Nectar CBD Drink and Enduraphin for visiting BevNET HQ earlier in the week.

16:27: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Dave sat down with BevNET’s John Craven and Mike Schneider for an interview recorded at the headquarters of GT’s Living Foods in Vernon, Calif. As part of their conversation, Dave spoke about the early days of introducing kombucha to consumers and the milestones that helped chart his entrepreneurial journey. He also opined on the pitfalls of criticizing your competition and discussed the company’s innovation strategy, which includes a new line of CBD drinks.

41:23: Interview: Karen Nation, Founder/CEO, Creation Nation -- About an hour northwest of Vernon, Calif., you’ll find Calabasas, a quiet celebrity haven that’s also home to Creation Nation, an upstart brand of protein bar and bite mixes. Creation Nation was the winner of NOSH Live’s Pitch Slam 5, having bested five other emerging and better-for-you packaged food brands in the competition, Shortly after her big win, Nation sat down with BevNET CMO Mike Schneider and spoke about what she’s learned about her consumers, her go-to-market strategy, surprises about being a CPG entrepreneur, and preparation for the Pitch Slam.

Brands in this episode: GT’s Kombucha, Creation Nation, Bumble & Butter, Spudsy, Tiny Giants, Kotatsu (formerly Punk Rawk Labs), Olyra, Nectar CBD Drink, Enduraphin, Odwalla

Humm Kombucha co-founder and CEO Jamie Danek says that after several years and lots of practice, she's finally become a good listener.

Danek admits that during her first few years at the helm she had a talk first, listen second approach to leadership, and, as a result, struggled as a manager. She eventually realized that for Humm to grow, she needed to evolve from being what she described as a "solopreneur," who constantly put her voice ahead of others, into an attentive leader.

"Listening is the number one thing you can do as a CEO or a leader," she said in an interview included in this episode. "Listening to your staff, listening to your partners, listening to your investors -- just listening."

That change in leadership style helped accelerate the rapid rise of Humm into one of the top brands in the red hot kombucha category, with sales more than doubling last year.

In the following interview, we spoke with Danek about the steps she took to support her development while growing into the role of CEO. We also explore why launching the brand during a recession actually worked, how Humm was incubated within its hometown of Bend, Ore., and why relationships were key to its landmark deal with Target, one that made Humm just the second kombucha brand with a national distribution footprint.

Show notes:

2:38: Interview: Jamie Danek, Co-Founder/CEO, Humm Kombucha -- Recorded at BevNET Live Winter 2018, Danek sat down with BevNET's Ray Latif for a wide-ranging conversation that explored her transition from a career in recruiting to co-founding Humm Kombucha and the role that Bend, Ore. played in her journey. Danek also discussed how she and co-founder Michelle Mitchell divided responsibilities, how her leadership style has evolved over the years and the four core values and three pillars that guide Humm. She also spoke about her growing concern with kombucha made from concentrate and how Humm landed a deal with the NFL's Seattle Seahawks.

Brands in this episode: Humm Kombucha

Humm Kombucha co-founder and CEO Jamie Danek says that after several years and lots of practice, she’s finally become a good listener.

Danek admits that during her first few years at the helm she had a talk first, listen second approach to leadership, and, as a result, struggled as a manager. She eventually realized that for Humm to grow, she needed to evolve from being what she described as a “solopreneur,” who constantly put her voice ahead of others, into an attentive leader.

“Listening is the number one thing you can do as a CEO or a leader,” she said in an interview included in this episode. “Listening to your staff, listening to your partners, listening to your investors -- just listening.”

That change in leadership style helped accelerate the rapid rise of Humm into one of the top brands in the red hot kombucha category, with sales more than doubling last year.

In the following interview, we spoke with Danek about the steps she took to support her development while growing into the role of CEO. We also explore why launching the brand during a recession actually worked, how Humm was incubated within its hometown of Bend, Ore., and why relationships were key to its landmark deal with Target, one that made Humm just the second kombucha brand with a national distribution footprint.

Show notes:

2:38: Interview: Jamie Danek, Co-Founder/CEO, Humm Kombucha -- Recorded at BevNET Live Winter 2018, Danek sat down with BevNET’s Ray Latif for a wide-ranging conversation that explored her transition from a career in recruiting to co-founding Humm Kombucha and the role that Bend, Ore. played in her journey. Danek also discussed how she and co-founder Michelle Mitchell divided responsibilities, how her leadership style has evolved over the years and the four core values and three pillars that guide Humm. She also spoke about her growing concern with kombucha made from concentrate and how Humm landed a deal with the NFL’s Seattle Seahawks.

Brands in this episode: Humm Kombucha