Taylor Avakian, founder of The Group CRE, shares his background and journey in the commercial real estate industry. He discusses his experience in college, his interest in real estate, and his foray into content creation. Taylor also talks about the challenges and opportunities in the California real estate market, the importance of understanding the perspective of property owners, and the value of leveraging technology and AI in the brokerage business. The conversation explores the importance of social capital and emotional intelligence in the real estate industry. It emphasizes the value of building relationships, trust, and reputation as a form of currency. Including the balance between work and personal life, the power of simplicity and focusing on the basics, and the need to enjoy the journey rather than just the destination. They also touch on the importance of self-awareness, understanding one's values, and finding what resonates with oneself. The conversation concludes with the advice to do the basics better than anyone else and the reminder that everyone is constantly learning and figuring things out.

Chapters

00:00 Introduction and Background

05:53 The Power of Content Creation

12:41 Navigating the California Real Estate Market

18:55 Transitioning to Founding The Group CRE

25:03 Challenges and Opportunities in California Real Estate

28:52 Embracing Technology and AI in the Brokerage Business

33:14 The Future of the Industry

36:36 Building Relationships and Social Capital

37:31 Emotional Intelligence and Trust

38:15 Work-Life Balance

40:20 Simplicity and Basics

42:44 Enjoying the Journey

45:03 Self-Awareness and Values

49:03 Continuous Learning and Growth

52:38 Doing the Basics Better

56:21 Continuous Improvement and Reflection