In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.

 

Conversation Highlights:

[00:00] - Intro

[00:55] - The SWOT analysis for marketing

[03:07] - Strengths of your marketing strategy

[05:31] - Identifying your Weaknesses and working on them

[06:39] - How a guy examined his marketing weaknesses

[09:38] - Questions to ask yourself to find your marketing weaknesses

[11:43] - Marketing Opportunities you have

[13:26] - The influencer-relationship opportunity 

[14:06] - Anticipating your Threats 

[14:50] - The Contractor Fight was prepared for a potential threat

[18:04] - Actions you need to take to grow your business

 

 Resources: 

 

== Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time:

https://thecontractorfight.com/cheap/ 

 

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