Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.

 

Conversation Highlights:

[00:24] - A common mistake contractors make repeatedly

[02:50] - There is money in your list

[03:12] - Repeat customers spend more money

[04:45] - Lifetime value of a client

[05:34] - Past customers are easier to sell to

[07:09] - Reach out and communicate with your past customers

[09:19] - New customers cost you more

[11:34] - Your repeat customers promote your business

[14:14] - Customer retention and repeat business will drive your business

[15:50] - Retain more customers to increase profitability

[16:36] - Actions you need to take

 

Resources: 

 

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