The Contractor Fight with Tom Reber

TCF850: The Psychology Behind the Shin-Fu


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You must have come across many prospects who agree to a job and price on the phone but then back out or make excuses when you go to their house for an in-person estimate. Why do they back out? Are you doing something wrong on the phone? 

 

This is where Steve's solution, Shin-Fu, comes in. With Shin-Fu, you’ll never have to return from an in-person estimate without a check. It helps you learn how to secure honest commitments from prospects and prevent time and resource-wasting excuses.

Steve shares the psychology behind the Shin-Fu and why it is the contracting success formula!

In this episode, Steve talks about:

  • The motivations and reasons why Steve created Shin-Fu

  • The psychology behind the Shin-Fu

  • The five essential steps of the Shin-Fu process: 

    • #1 Motive - Determining the client’s true motive

    • #2 Money - Discussing pricing upfront to prevent surprises

    • #3 Truth - Establishing the truth by getting commitments to prevent excuses

    • #4 Influencers - Presence of all influencers to address any objections

    • #5 Consultation fee - Having a consultation fee to filter out time wasters



Resources:

💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 

💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 

== Join us in BATTLEGROUND ==

Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 

== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 

== Grab the Gear ==

https://gear.thecontractorfight.com/ 

== Find Us on Social Media ==

YouTube: https://www.youtube.com/c/TomReber 

Instagram: https://thecontractorfight.com/ig 

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review! 

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The Contractor Fight with Tom ReberBy Tom Reber

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