48% of salon owners say staff management and motivation is the hardest part of running their business. For many, February is when this hits hardest. Right after the January buzz comes the February funk.

In this episode, Phil Jackson cuts through the cheerleading nonsense to give you five practical motivation strategies that actually work, cost almost nothing, and don't require you to become a rah-rah motivational speaker.

What You'll Learn:

• Why throwing money at motivation problems doesn't work
• The five things that actually motivate salon teams (and it's not commission)
• How a £500 training session beats a £500 pay rise every time
• Why your team members might leave over an £8 mop
• The difference between standards and micromanagement
• How to make your team feel valued without breaking the bank

The Five Motivation Drivers:

1. Feeling Valued (Not Just Paid) - Recognition and specific acknowledgment
2. Growth and Learning Opportunities - Internal skill-sharing and consistent training
3. Autonomy and Control - Standards vs. micromanagement
4. Clear Expectations and Communication - Crystal-clear targets and monthly one-to-ones
5. Culture That Doesn't Drain - Nurturing environments and work-life balance

Key Takeaway:Money isn't why people joined this industry in the first place. Real motivation comes from feeling valued, growing professionally, having autonomy, clear expectations, and a culture that doesn't drain them.

Quick Win:This week, give each team member specific acknowledgment for something they've done well. Not "good job"—actual specific recognition of their contribution.

About Phil Jackson:Phil Jackson is a salon business coach with 27 years of industry experience and a Creative Head Most Wanted Award. He helps salon owners in hair, beauty, and aesthetics build profitable businesses without the hustle BS.

Work with Phil:

• 1:1 Ultimate Clarity Coaching: 90-day intensive delivering your 5-year lifestyle-first business plan, 12-month profit strategy, and 12-month marketing plan
• Book a free consultation: https://tidycal.com/philjackson/1to1-enquiry
• Email: [email protected]

Connect:Website: https://buildyoursalon.comEmail: [email protected]Podcast: Build Your Salon (available on all platforms)