Listener suggested topic ( thanks Pat Lane, Sydney Roosters strength coach ) - ‘developing trademarks’ - Trademarks for me need to be authentic so I can’t make them up for you ... but ... my advice is invest time into it, what does it look like? As an example I chose one word ‘RESPECT’ and used stories/examples the best I could to show how it needs to be more than words. It is something you can see and feel through someone’s actions and behaviour. In this episode I talk about Usain Bolt and Brad Fittler . Both world class from different countries and different sports. How does RESPECT look for you in your industry and your life? How can you make it more than just a word that you write down or put on a wall?