In today's episode, we turn our focus to small businesses, technology, and the evolving role of digital tools in helping companies grow and stay competitive. We'll be talking about how technology can balance automation with human connection, and how agencies and organizations can better serve small businesses in a rapidly changing digital landscape.

About the Guest

Rachel is Vice President of Brand & Product Marketing at vcita, where she helps companies serving small businesses turn technology into practical, human-centered tools that owners actually use and trust.

Her journey began in college, when she founded her first business helping local companies build their web presence and transition from offline to online marketing. Since then, she has worked across the tech industry, leading marketing and sales enablement initiatives designed to help small businesses grow and thrive in a digital-first world.

At vcita, Rachel partners closely with enterprise organizations to define go-to-market strategies, train teams, and launch branded solutions built on the vcita platform. A self-described tech enthusiast, she is passionate about simplifying digital tools to create real opportunities and smoother everyday business operations.

vcita is an SMB technology company dedicated to helping small and medium-sized businesses manage and grow their operations. Its AI-driven platform supports scheduling, billing, messaging, and marketing—balancing automation with human interaction. Through inTandem by vcita, enterprise partners can deliver white-label AI solutions that unlock new revenue, reduce churn, and deliver measurable value at scale.

Guest social media

• Website: https://www.vcita.com
• inTandem: https://intandem.vcita.com
• Facebook: https://www.facebook.com/vcitainc

• Instagram: https://www.instagram.com/vcita
• LinkedIn: https://www.linkedin.com/company/vcita
• YouTube: https://www.youtube.com/@vcitaofficial

Host social media

• Website: www.siinda.org
• LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

• Facebook: https://www.facebook.com/followsiinda/