iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.
I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.
Why Apple made the change
What's dangerous about IDFAs
What motives might be behind Apple's decision besides privacy
Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes
Why Apple delayed full implementation until 2021
How Facebook influence those decisions
Where Google might go with GAID
And ... what the long-term impact to mobile and advertising is likely to be