Technically Creative by KoobrikLabs

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In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer.

Verena shares how she went from independent filmmaking — a world constrained by gatekeepers, budgets, and slow-moving studios — to helping shape the very AI tools that will define the next era of filmmaking. At Dream Lab LA, she and her team work directly with both creators and major Hollywood studios to test, refine, and reimagine workflows for an AI-first future.

With an insider’s view of how studios are cautiously adopting AI and how independent artists are rapidly experimenting with it, Verena explains why this moment is unlike any shift before — and why it represents both an incredible opportunity and a cultural responsibility.

She also breaks down:

• Why AI gives independent creators agency and bypasses Hollywood gatekeepers
• How Dream Lab LA partners with studios to design workflows, not just tools
• The real legal and ethical challenges around copyright, and how to navigate them
• Why documentation, transparency, and trust are essential for creators using AI
• How AI artists and traditional crew roles can collaborate in hybrid productions
• Why this era could finally democratize storytelling — making way for voices far beyond Hollywood

Whether you’re an artist trying to understand how to adapt your craft, or an executive looking at the future of studio production, Verena offers a candid, inspiring look at the creative playground AI is opening up.

Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Rob Rosenberg, partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation.

From the rise of streaming to today’s battles over copyright, AI, and deepfakes, Rosenberg has been at the intersection of every major entertainment shift. He now shares his insights in The Technotainment Scorecard, a weekly Substack where he unpacks the industry’s thorniest questions.

In this conversation, Rosenberg explains why “asking for forgiveness, not permission” won’t work in the age of generative AI, how Disney’s lawsuit against MidJourney could reset legal precedent, and what kinds of deals studios should be striking right now to protect their crown jewels of IP.

He also warns of the risks: from deepfake abuse to AI models threatening job pipelines, and explores whether a federal “compulsory licensing” law might be the only way forward.

Orlando and Rob uncover:

• Why copyright law must serve both protection and inspiration
• How the Disney v. MidJourney case could redefine fair use
• Why deepfakes represent the next major legal battlefront
• How studios can strike smart AI licensing deals without repeating the Netflix mistake
• What new contract clauses and union provisions mean for actors and creators
• The hidden opportunities in cable spinoffs and the coming return of bundles

In this episode of Technically Creative, Orlando talks with Alicia Teltz, the former LinkedIn strategist who left her corporate role, built a personal brand from scratch, and turned her audience into a business. With over 20,000 followers, a thriving WhatsApp community, and a growing list of paid clients, Alicia breaks down what actually works on LinkedIn in 2025.

Alicia shares the real story behind the algorithm, explains why LinkedIn prioritizes recent content and real people, and walks us through her now-famous “20-20-20” method. From live product testing in her DMs to monetizing content with no newsletter, Alicia gives a rare look at how to build a creator-led funnel that doesn’t rely on virality.

She also explains why AI-generated content is hurting your brand, what most creators are doing wrong, and how to think like a strategist instead of an influencer. This episode is a crash course in building a business on LinkedIn that actually works.

 In this episode of Technically Creative, Orlando sits down with Sergio Lopez, CEO of Omnicom Productions, to explore how one of the world’s largest advertising networks is rethinking production for the future.

With over 76 production units unified under a single global structure, Sergio shares how Omnicom is building a scalable model that balances efficiency, brand consistency, and creative excellence. From consolidating fragmented supply chains to embracing data-driven modular content, Lopez explains why production is the new creative frontier.

The conversation unpacks:

• Why production has a seat at the strategy table in a fragmented media landscape
• How Omnicom uses AI, automation, and data to scale personalization without losing creativity
• The balance between efficiency and creative freedom when working with global brands
• Why Lopez believes agencies need both creatives and creators to thrive in the future
• Lessons learned from failure, and why “failing fast” is critical in today’s industry

Whether you’re a marketer, creative, or brand leader, this episode is a masterclass in navigating the complexity of modern advertising — and what the next decade of production will look like.

In this episode of Technically Creative, Orlando Wood sits down with Doug Shapiro — former Wall Street analyst, Time Warner strategist, author of the upcoming book Infinite Content, and one of the most respected media futurists in the business.

With more than three decades studying disruption across Wall Street, Hollywood, and Silicon Valley, Doug unpacks the tectonic shifts reshaping entertainment today: from the fall of cable bundles and Hollywood studios to the rise of the creator economy, YouTube, and generative AI.

Doug reveals why media’s old playbook no longer works, and why the future won’t just be about making movies cheaper with AI, but about inventing entirely new forms of storytelling. 

He also breaks down:

• How digitization and the internet dismantled distribution monopolies
• Why YouTube now dwarfs Hollywood by 20,000x in hours produced
• The difference between “creatives” and “creators” — and why bargaining power has shifted
• How Netflix followed Clay Christensen’s disruption curve — and why YouTube + GenAI are the next wave
• Why legacy media’s last weapon may be trust in a world drowning in content
• The lessons he learned from his biggest failures — including betting on Adelphia before its infamous collapse

Whether you’re a studio executive, a creator, or simply someone trying to understand why Hollywood feels broken, Doug offers a clear-eyed map of where media is headed — and why the next golden age might not come from Los Angeles at all

Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Bryn Mooser — Oscar-nominated documentary filmmaker, co-founder of Asteria, and partner at Moon Valley — to discuss the creation of the world’s first commercially safe, fully licensed AI model built specifically for filmmakers.

From his early days making documentaries on Canon 5Ds with maxed-out credit cards to developing Moon Valley’s groundbreaking “clean” AI visual intelligence model, Bryn has always been driven by a single goal: breaking down the walls that keep new voices out of Hollywood.

We talk about how AI is transforming the film industry — from animation and VFX workflows to pre-visualization and custom models for individual projects — while still keeping artists at the center. Bryn explains why copyright compliance is the real battleground for AI in Hollywood, and how his team engineered a model that could pass studio legal tests without sacrificing creative power.

Bryn also shares:

• How a single piece of camera tech democratized documentary filmmaking
• Why Moon Valley’s “clean” AI model is a legal and creative breakthrough
• How real-time rendering is rewriting film production timelines
• Why small, agile teams could lead the next cinematic revolution
• The risks of AI-generated “slop” — and how to fight it
• Lessons from Hollywood’s past tech disruptions, from sound to streaming

 In this episode of Technically Creative, Orlando Wood sits down with Jeff Jenkins; Founder and President of Jeff Jenkins Productions, and the producer behind The Simple Life, Keeping Up with the Kardashians, Bling Empire, and Hulu’s Secret Lives of Mormon Wives, to unpack the craft of reality TV from the man who helped define it.

From creating Paris Hilton and Nicole Richie’s comedic playground to capturing the Kardashian family’s transformation into a billion-dollar brand, Jeff shares the instincts, casting secrets, and creative pivots that have kept him at the top of the game for over two decades.

Jeff’s career spans from his early days at Bunim/Murray Productions (the birthplace of The Real World) to running his own company and producing hit shows across Netflix, Hulu, and Peacock. Along the way, he’s witnessed the genre’s evolution; from pure documentary to guided storytelling to a return to vérité and reveals why social media has pushed reality TV back toward raw, unfiltered moments.

He also opens up about:

• How The Simple Life and Keeping Up with the Kardashians changed the definition of fame
• What makes someone “lean in” to the camera — and why not everyone can do it
• The art of shaping story without breaking authenticity
• How to spot the “anchor” personality in an ensemble cast
• Why filming outside LA is changing the types of stories we see on screen
• The tech upgrades that made reality TV look like cinema
• His philosophy on failure and the $200,000 lesson that shaped his career

From Utah mom-fluencers to Missouri cattle ranchers to yacht-based dating shows, Jeff is still proving that the most compelling reality TV comes from putting the right people in the right setting - and letting real life take it from there.

Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando sits down with Sue Anderson, VP of Creative at Roblox and former agency veteran, to unpack what happens when the creative lead of one of the most visited platforms on Earth doesn’t make any of the content.

With over 98 million daily users and more than 40 million user-generated experiences, Roblox isn’t just a game — it’s a decentralized creative economy. Sue breaks down how her team is building a brand inside a world that was built entirely by its users, and what that means for the future of marketing, creativity, and Gen Z engagement.

From leaving ad agencies for Meta and eventually landing at Roblox, Sue explains why the best creative ideas often die at the agency briefing stage — and how being closer to the product unlocked the kind of thinking she once had to hide at the back of a pitch deck.

She also shares why Roblox never tests creativity, why legacy brands fail to grasp user-generated content, and what every marketer can learn from a platform where fans earn $1M+ building experiences with their friends.

Orlando and Sue explore:

• Why Roblox doesn’t buy media, but is media
• How to build a brand when your users create the product
• What creative leadership looks like inside a tech company
• Why agencies are often pitching to the wrong problem
• The three audiences Roblox creates for: players, creators, and parents
• What adland can learn from a platform with 98M daily active users
• Why Gen Z “sniffs out” inauthentic marketing faster than any generation before
• What Cannes Lions judging taught Sue about creativity in a post-platform era
• Her biggest creative failure — and the email that turned it around

In this episode of Technically Creative, Orlando sits down with filmmaker and technologist Tom Paton, founder of AImation, to explore how AI is already disrupting the entertainment industry — and why the next generation of filmmakers won’t need studios, crews, or even cameras.

From releasing the first feature-length AI film Where the Robots Grow to building a closed-beta streaming platform for gamified video-on-demand (GVOD), Tom lays out a radically efficient future for storytelling. A future where two people can make a full film in six weeks, powered by generative tools and creative instinct.

He also explains why legacy Hollywood is so unprepared for what’s coming: decentralized creators, genre-bending formats, and a new pipeline where production starts after post. The old model? It’s not just outdated — it’s already being replaced.

Orlando and Tom uncover:

• Why AI filmmaking is like Sundance in the Handycam era
• How Where the Robots Grow was built by 9 people in under 90 days
• The new economics of post-first production and studio-less pipelines
• What GVOD means for content distribution after the death of subscription models
• How AImation is positioning as the “AMC Theatres of AI”
• Why the industry’s obsession with “tools” misses the point of agentic collaboration

In the Season 2 premiere of Technically Creative, we sit down with André Vargas, Chief Data Officer at CAA, to talk about why data (and the people behind it) matter more than ever in the entertainment industry.

From redefining AI as “augmented intuition” to building CAA Intell, a machine learning platform designed for artist representation, André breaks down what it really takes to integrate technology into one of the most human industries in the world. Hint: it starts with trust, ethics, and a relentless focus on the client.

Vargas shares stories from the frontlines of negotiating with streamers, the art of measuring black holes with proxy data, and why generative AI is both powerful and perilous. Most importantly, he makes a compelling case for what data should be: not a shortcut, but a supercharger for creative success.

Orlando and André explore:

• Why client-centricity is the only real AI strategy in entertainment
• What happens when a Chief Data Officer thinks like an artist, not just a technologist
• How CAA Intell closes the negotiation gap with actionable insights
• The real risks of generative AI—and how CAA is staying ethical in a hype-driven industry
• The power of feedback loops and co-design with agents
• What it means to say “the AI is guilty until proven innocent”