Technically Creative by KoobrikLabs

The Future of Filmmaking: AI, Human Emotion, and Visual Storytelling

In this episode of the KoobrikLabs Podcast, Orlando speaks with filmmaker and writer-director Eran Creevy about the creative chaos, craft, and collaboration behind modern filmmaking – from music videos and commercials to major feature films and Netflix hits like The Gentleman.

Eran shares how growing up in a working-class household, absorbing ‘90s action movies, and starting out as a runner shaped his storytelling instincts and visual style. The conversation explores the evolution of his career, lessons from high-pressure directing environments, and the collaborative dynamics of working with actors like James McAvoy and Ray Winstone.

They dive into the role of AI in film and TV production – from co-writing and concept generation to its impact on VFX and budget decisions. Eran reflects on the nuances AI still can’t replicate, including performance direction, emotional resonance, and improvisation on set.

The episode also touches on the difference between UK and US writing rooms, the pressures of balancing creativity and scheduling, and why professional failure can be a turning point in defining your voice and values as a director.

Orlando and Eran uncover:

• Why AI can't replace human storytelling – the limits of nuance, taste, and emotional truth
• Directing under pressure – balancing performances, rewrites, and real-world chaos on set
• From music videos to Netflix – how early visual instincts shaped big-screen storytelling
• Lessons from failure – how Collide reshaped Eran’s creative compass
• UK vs US writers’ rooms – contrasting approaches to collaboration and script development

Chapter markers

[00:00] Getting nervous: Eran’s thoughts on AI, Affleck’s comments, and Schrader’s experiments

[02:59] From runner to Ridley Scott: Eran’s path from music videos to feature films

[06:50] The AI conversation: VFX, cost, and why taste still matters

[10:39] Writing nuance: Why co-writing is still a human task, even with AI tools

[14:36] Directing actors: Set stories from Ray Winstone to Riz Ahmed

[21:34] Writer-director challenges: From Shifty to Collide to The Gentleman

[26:30] Writers’ rooms: UK vs US approaches and what Eran learned in LA

[33:27] Visuals and influence: Music video instincts and stealing shots from KFC

[39:34] Shooting London like Hong Kong: How Welcome to the Punch shifted the visual tone

[44:43] Failing big: How Collide changed Eran’s mindset and sharpened his instincts

Useful Links

KoobrikLabs website: KoobrikLabs - KoobrikLabs

KoobrikLabs YouTube: KoobrikLabs - YouTube

In this episode of the KoobrikLabs podcast, Orlando Wood speaks with Kate Morrison, Global Head of Production for Products and Services at Google, about the evolving role of AI in creative workflows, production, and marketing strategy.

Kate shares her journey from political science at Georgetown to leading global production at Google, reflecting on the unique path that took her through Amsterdam’s advertising world to some of the biggest creative operations in the industry. She provides insights into how AI is shaping content production, from automation in workflows to personalized marketing at scale.

Beyond AI, the conversation explores the balance between creativity and operations, the power of mentorship in career growth, and the challenges of leadership in fast-moving, high-stakes environments. Kate also shares lessons from her biggest career mistakes, how AI is changing consumer behavior, and why human potential remains at the heart of great storytelling.

Whether you’re in media, tech, or creative production, this episode offers a fascinating look into the future of AI-driven content creation and the evolving landscape of marketing at one of the world’s biggest companies.

Orlando and Kate explore:

• Navigating career transitions – from law and business affairs to global production leadership
• AI’s role in marketing and content creation – automation, localization, and personalized consumer experiences
• Challenges in brand storytelling – balancing creative vision with short-form content and evolving digital platforms
• Lessons from failure – the importance of asking questions, making data-driven decisions, and adapting to industry shifts
• The human factor in AI – why technology should enhance human potential rather than replace creativity

Subscribe for more conversations with leaders in tech, creativity, and AI innovation.

Connect with Kate on LinkedIn: Kate Morrison | LinkedIn

Visit KoobrikLabs website: KoobrikLabs - KoobrikLabs

Chapter markers

[00:00] Introduction – Kate’s background in law, business affairs, and transition to production

[02:12] From legal to creative – Navigating a career shift into global content production

[05:48] AI in storytelling – Personalised content, localisation, and automation in marketing

[09:25] The creative challenge – Balancing storytelling with short-form and platform demands

[14:10] Lessons from failure – Data-driven decision making and learning through missteps

[19:03] Human creativity vs AI – Why technology should support, not replace, the creative process

[22:47] Cultural nuance in global content – How to tailor storytelling for international audiences

[27:15] Agency life vs in-house – Perspectives on collaboration, ownership, and structure

[31:00] Mentorship and leadership – Building teams and supporting diverse creative talent

[35:22] Closing reflections – Evolving roles, industry change, and staying creatively inspired

In this episode of the KoobrikLabs podcast, Orlando Wood speaks with Ralph Taylor, Global Head of 20th and 21st Century Art at Bonhams, about the intersection of street art, technology, and the global art market.

Ralph shares his journey from Sotheby’s to the Lazarides Gallery – home to Banksy, JR, and Invader – before returning to the auction world to lead Bonhams’ contemporary art division. He reflects on the early street art movement, its crossover into mainstream culture, and the tensions between authenticity, commercialization, and legacy.

The conversation delves into how blockchain and NFTs could reshape art authentication and secondary market royalties, why artists are still wary of digital provenance, and how Bonhams scaled from a £200 million to £1 billion business through a tech overhaul during the pandemic. Ralph also shares thoughts on AI art, digital scarcity, the cyclical nature of artistic value, and what it really means to own a piece of culture.

Whether you’re a collector, curator, or just curious about the future of creativity and commerce, this episode offers a rare inside look at how technology is reframing art’s value – from spray-painted streets to global auction houses.

Orlando and Ralph explore:

• Shifting roles in the art world – from Sotheby’s to street art galleries to leading global auctions at Bonhams
• The rise of street art – how Banksy, JR, and Invader bridged underground culture with mainstream recognition
• Technology’s impact on art – from social media and digital prints to NFTs and blockchain authentication
• Challenges in resale and royalties – navigating artists’ relationships with the secondary market and protecting their legacy
• The future of creative value – why authorship, authenticity, and cultural relevance still matter in an AI-driven world

Subscribe for more conversations with leaders in art, AI, and innovation.

Connect with Ralph on LinkedIn: Ralph Taylor | LinkedIn

Visit Bonhams website: Bonhams : Home

Visit KoobrikLabs website: KoobrikLabs - KoobrikLabs

Chapter markers

[00:00] Introduction to Ralph Taylor – From Sotheby’s to Bonhams and the journey through the art world.

[01:39] Breaking tradition – Leaving auction houses to work with street artists at Lazarides Gallery.

[04:23] Street art’s rise – Banksy, social media, and the appeal of accessible, message-driven art.

[07:24] Prints, resin, and Invader – Making ephemeral work collectible and the gamification of art.

[11:18] JR, tech, and storytelling – Street art beyond the wall and into digital content and social impact.

[16:36] The street art label – Why artists reject the term and how context in contemporary art matters.

[21:03] Auction dynamics – How artists react to secondary market sales and the importance of curation.

[26:26] NFTs and authentication – Smart contracts, blockchain, and the future of provenance in art.

[35:45] AI-generated art – Historic resistance to new tech and the creative opportunities AI presents.

[40:12] Inside the auction room – The mechanics, tech, and showmanship behind modern art auctions.