The annual NAB Show delivered a more fully digital ecosystem when it convened in Las Vegas this year. While traditional broadcast technologies are still the focus, hyperscale cloud providers, digital media platforms and no shortage of AI were all on display. Returning guests Justin Neilson and Peter Leitzinger join host Eric Hanselman to discuss what they saw at broadcasting's big event and the impacts of various technologies on the media landscape. The digital television evolution is continuing apace. The ATSC 3.0 NextGen TV standard has been rolling out across the globe, albeit a bit more slowly in the U.S.. The higher resolution, more interactive capability is available to over three quarters of the market. Multi-screening functionality is interesting, but digital advertisers are looking to the direct access to consumers as a better path to monetizing viewers and delivering a direct path to content creators. The smart TV market is also hopeful, driving the uptake of new chipsets and televisions.

The show also revealed the greater participation of the hyperscale cloud providers in broadcast media. Greater volumes of digital content are depending on cloud scale in ever greater measure. The creeping incrementalism of AI in media production still has to overcome some fundamental objections from studios and some content creators, but it is working its way into many parts of the industry. It seems like its convenience and velocity may be too much to resist.

More S&P Global Content:

• Radio/TV station annual outlook, 2024
• MediaTalk | Season 3 | Ep. 16 - Broadcasters Band Together Over Tech Advancements, Deregulation

For S&P Global subscribers:

• US TV set projections through 2028: Solid rebound on track to continued growth
• Digital multicast TV database 2024 update: NextGen TV expands reach to 75% of US

Credits:

• Host/Author: Eric Hanselman
• Guests: Justin Nielson, Peter Leitzinger
• Producer/Editor: Adam Kovalsky
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith