Telecom Reseller / Technology Reseller News

“We believe in identity—on both sides of a communication. That identity builds trust.” — Keith Buell, Numeracle

In this episode of Technology Reseller News, publisher Doug Green speaks with Keith Buell, Head of Public Policy and Legal at Numeracle, to explore a critical issue facing enterprises, service providers, and consumers alike: the ongoing fight for caller integrity. Buell, a board member of the SIP Forum and a leader in branded calling technology, breaks down why logos alone can’t ensure call legitimacy—and how the emerging BCID (Branded Calling ID) framework is laying the groundwork for a secure, trusted caller ecosystem.

Founded to protect legitimate business communications from being mislabeled or blocked, Numeracle plays a key role in vetting and verifying trusted caller identities. Buell explains how branded calling is evolving beyond legacy CNAM systems and moving toward a more rigorous, secure model supported by the CTIA and the broader BCID ecosystem.

Key discussion points include:

Why branded calling must go beyond logos to include verified identity, secure transmission, and trusted presentation

The problem of spoofed caller names—how even sophisticated recipients can be fooled

The challenges of implementing identity assurance across IP and legacy networks

The three pillars of trusted communication and how STIR/SHAKEN fits into the larger puzzle

What enterprises and service providers can do now to participate in the BCID rollout

Buell shares a striking real-world example of receiving a spoofed call that appeared to come from his own bank, highlighting the urgent need for stronger guardrails around caller identity. He also outlines the roles enterprises and carriers can play in restoring trust to voice communications—and preventing the fragmentation of the public switched telephone network into app-based silos.

For more information, visit: www.numeracle.com.

“We’re turning a mandate into an operational advantage.” — Barbara Sharnak, SVP of Business Development, Relay

In a wide-ranging conversation with Technology Reseller News publisher Doug Green, Barbara Sharnak, Senior Vice President of Business Development at Relay, outlines how the company is transforming frontline communication for industries that have traditionally relied on walkie-talkies and two-way radios.

Relay replaces legacy radio systems with a cloud-connected platform designed for high-noise, high-mobility environments such as manufacturing, hospitality, education, healthcare, and logistics. “The legacy radio has been around for a reason,” says Sharnak, “but it hasn’t evolved to meet the productivity and safety needs of today’s frontline workers.”

Unlike traditional devices, Relay’s system unifies real-time voice, location tracking, text communication, and AI-powered features like Team Translate, which enables seamless multilingual communication across teams. Relay devices integrate cellular and Wi-Fi connectivity to deliver nationwide coverage without costly infrastructure upgrades. The hardware itself is rugged, waterproof, and designed for extended battery life — delivering up to 24 hours of uptime in even the most demanding environments.

Sharnak highlights how Relay’s panic alert system and precise indoor GPS capabilities have helped customers in hospitality and facilities management not only meet safety mandates but also improve operations. “We support over 5,000 properties,” she notes, “and for many of them, replacing radios with Relay has added value beyond compliance — driving analytics, workforce visibility, and improved morale.”

With mobile apps, dashboards, and seamless integration across devices, Relay enables centralized control while keeping frontline teams hands-free and heads-up. The platform also opens doors for MSPs, MSSPs, and channel partners seeking new revenue streams through communication modernization.

For more information, visit relaypro.com.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

At ISC West 2025, BluebirdSales.io, an outsourced sales and marketing firm dedicated to the technology sector, showcased its deepening partnership with floLIVE, a global cellular MVNO (mobile virtual network operator) known for simplifying and scaling connectivity in security and IoT applications.

Tom Dever, president and self-described “strategy guy” at BluebirdSales.io, explained the company's mission: “We’re not just about sales—we’re about helping technology companies build strategic paths to market. That means understanding the technical problems and delivering the right solutions to the right partners.”

At ISC West, Dever and his team were onsite supporting floLIVE’s booth, helping introduce the company’s carrier-agnostic connectivity to a range of security-focused exhibitors and attendees. floLIVE enables OEMs and integrators to embed global, multi-carrier eSIMs into their products, providing automatic access to networks like AT&T, Verizon, T-Mobile, and U.S. Cellular—with no need for separate SKUs or carrier contracts. “It’s a game-changer for manufacturers,” said Dever. “One SIM, one integration, and you're connected nearly anywhere.”

floLIVE’s technology is especially useful for security and monitoring devices—such as IP cameras and smart sensors—that need to transmit critical data from remote or variable locations. Their local IMSI capabilities ensure compliance with global data sovereignty rules, converting devices into local nodes on the cellular network and avoiding roaming restrictions in regions like Brazil and Turkey.

Dever also spotlighted floLIVE’s channel-friendly approach. MSPs and MSSPs can white-label floLIVE’s platform or refer it as a connectivity solution, offering new revenue streams while enhancing customer deployments. “Partners can resell the service or embed it in their offerings—either way, it’s a win-win,” he said.

In addition to floLIVE, BluebirdSales.io is also engaged with global tech brands like Arduino and Grin. The latter showcased an M.2 module at ISC West featuring floLIVE-enabled connectivity with both cellular and Skylo satellite support—ideal for rugged deployments in agriculture, energy, or isolated security locations.

BluebirdSales.io continues to bridge the gap between innovative products and effective go-to-market execution. As connectivity becomes increasingly central to physical security solutions, partnerships like the one between BluebirdSales and floLIVE are helping integrators, manufacturers, and MSPs meet the moment—with confidence and scale.

Learn more at: www.floLIVE.net and www.bluebirdsales.io.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

“Show me unattended cash. Show me wet floors. Show me signs still on display after the promo ends.” — Jac Ondaye, March Networks, introducing AI Smart Search at ISC West 2025

At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Jac Ondaye of March Networks to explore how generative AI is revolutionizing video surveillance and business intelligence.

March Networks’ new solution, AI Smart Search, brings the power of natural language and large language models to video data. With AI Smart Search, users can ask questions like “show me unattended cash” or “show me empty shelves”—and the system instantly scans millions of image snapshots across multiple cameras and locations to deliver actionable results.

“This isn’t just about security,” said Ondaye. “It’s about improving operations, compliance, marketing execution, and risk management. Whether you're a QSR, a retailer, or a bank, AI Smart Search helps you detect issues before they escalate.”

Key features include:

Generative AI and Natural Language Interface: Ask questions via text or voice-to-text for instant results.

Multi-Site, Multi-Camera Search: Analyze image snapshots across a vast camera network.

Use Cases Beyond Security: Identify safety risks (e.g. wet floors), operational inefficiencies (e.g. empty shelves), marketing compliance (e.g. outdated signs), and camera malfunctions.

Cloud-Based and Remote-Accessible: No need to review live footage or send staff on-site—monitor and manage everything remotely.

March Networks supports global sales through an extensive channel partner network, offering the solution to MSPs, MSSPs, and enterprise customers worldwide.

To learn more, visit marchnetworks.com and explore the AI Smart Search video demo and brochure.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

“Cellular isn’t just a cost center—it’s a revenue driver.” — Dan Heredia, Zipit Wireless, on turning IoT connectivity into a business asset

At ISC West 2025, Doug Green of Technology Reseller News caught up with Dan Heredia, Director of Marketing at Zipit Wireless, to discuss how the company helps OEMs and IoT solution providers unlock the full value of cellular connectivity.

Zipit Wireless is a global IoT Mobile Virtual Network Enabler (MVNE/MD&O), providing cellular services and the tools to connect, manage, and monetize IoT deployments. From connected cameras and drones to irrigation systems and smart vehicles, Zipit’s platform supports companies that need remote or mobile connectivity where Wi-Fi is not an option.

“More cameras mean more data—and that means more cost and more complexity,” said Heredia. “We help product companies simplify connectivity across multiple carriers, avoid overages, and turn cellular into a scalable subscription offering.”

Zipit’s value proposition includes:

Multi-carrier cellular connectivity through one provider

Connectivity management software to control usage and cost

Subscription monetization tools to package and resell services to end users

Serving OEMs, IoT product companies, and solution providers, Zipit enables its customers to bundle cellular data with SaaS or value-added services—creating a seamless, revenue-generating experience for end users and dealers alike.

As cellular becomes central to emerging use cases in security and beyond, Zipit offers a clear path forward: simplify, control, and capitalize.

To learn more, visit zipitwireless.com.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

“The code isn’t silly—until you need it.” — Jerry Last, RATH by AVIRE, on the life-saving role of emergency communications

At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Jerry Last, Technical Sales Manager at RATH by AVIRE, to explore the intersection of life safety, emergency communication, and the evolving world of POTS line replacement.

RATH by AVIRE is a leading manufacturer and distributor of code-compliant emergency communication systems for elevators, areas of refuge, and public safety networks. At the show, Last showcased the SmartView 2, the company’s latest two-way elevator communication system designed to meet the most recent codes—including visual capabilities for individuals who are deaf, mute, or otherwise unable to speak during an emergency.

“We’ve gone beyond voice,” said Last. “SmartView 2 adds a camera for visual confirmation and enables text-based communication, ensuring no one is left behind in a crisis.”

RATH’s solutions are deeply integrated into building safety infrastructure, especially in new construction where legacy POTS lines are unavailable. Their cellular voice gateways offer flexible, reliable alternatives that plug directly into analog devices, allowing contractors to meet stringent safety codes without traditional telecom service dependencies.

Key offerings discussed include:

Area of Refuge Systems: For individuals who can’t evacuate during a fire or emergency.

Code-Compliant Elevator Systems: Featuring both audio and video two-way communication.

DAS and BDA Systems: To ensure first responders maintain radio communication within buildings.

Cellular Gateways for POTS Replacement: An affordable and code-compliant option for elevator voice systems.

With operations across North America and support from regional sales teams, RATH helps customers navigate the complex patchwork of safety codes, which vary by county and municipality. “We stay ahead of code changes and keep our customers informed,” said Last. “Our job is to make sure people are safe—and that contractors are always code-ready.”

To learn more, visit www.rathcommunications.com or call 1-800-457-1461.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

“We don’t look for faces—we look for behaviors.” — Corbin Uselton, Koshee Security, speaking with Doug Green at ISC West 2025

At ISC West 2025, Technology Reseller News publisher Doug Green met with Corbin Uselton of Koshee Security to explore how the company is using AI to elevate surveillance while respecting privacy.

Koshee’s flagship product, Koshee Protect, uses on-site AI detection to monitor security camera feeds in real time—identifying suspicious behaviors such as theft, weapon detection, perimeter breaches, and more. “We’re not doing facial recognition,” Uselton emphasized. “We’re focused on behaviors—jumping a fence, concealing an item, or pulling a weapon—not identities.”

The system is designed for a range of customers, from small retailers and gas stations to global logistics companies. It works by processing video locally, maintaining privacy compliance while sending immediate alerts with image frames when predefined threats or behaviors are detected. The platform is highly configurable, allowing users to set different detection parameters by camera, location, and time of day.

Koshee also provides role-based alerts, enabling specific employees to receive notifications depending on the context—such as detecting weapons in restricted zones or after-hours movement on remote sites.

With integration options for both direct customers and channel partners (like MDI), Koshee is enabling smarter, more responsive security without compromising data ethics.

To learn more, visit koshee.ai.

This podcast is a part of a collection of podcasts recorded at ISC West 2025 and previously shared on social media.

“Secure by design, global by nature—floLive is redefining IoT connectivity for the security world.” — Emanuel Maceira, floLIVE, speaking with Doug Green at ISC West 2025

At ISC West 2025, Technology Reseller News publisher Doug Green sat down with Emanuel Maceira of floLIVE to explore how the company is transforming the way the security industry connects devices globally.

floLIVE, the world’s largest IoT connectivity provider, offers a powerful platform that enables seamless, secure deployment of connected devices across all industries—from smart agriculture to physical security. “Whether it’s a connected camera, an emergency response device, or a sensor, our platform eliminates the need for site surveys,” explained Maceira. “We ensure connectivity anywhere in the world with automated, over-the-air provisioning.”

Security is central to floLIVE’s architecture. By owning and operating a full, global mobile core network, floLIVE delivers local data breakout and compliance with data sovereignty regulations. “Wherever your data is generated, that’s where it stays,” said Maceira, highlighting how floLIVE supports both compliance and performance by maintaining local points of presence around the globe.

The conversation also touched on floLIVE’s expanding capabilities, including the upcoming launch of its global multi-carrier VoLTE (Voice over LTE) service—described as a long-awaited advancement for security providers requiring high-reliability voice support across geographies.

With a robust partner ecosystem of ODMs, OEMs, and manufacturers, floLIVE helps customers integrate eSIMs, 5G connectivity, and carrier-grade security into new products. The company’s upcoming presence at MVNO Nation in Miami, in partnership with Helix, underscores its continued commitment to enabling tailored solutions across verticals.

To learn more, visit floLIVE.net.

SAN FRANCISCO — RSA Conference 2025

"Sixty percent of the attacks we’re tracking target low-profile vulnerabilities—things like privilege escalation and security bypasses, not the headline-making zero days," says Douglas McKee, Executive Director of Threat Research at SonicWall. Speaking live from the show floor at RSA 2025, McKee outlined how SonicWall is helping partners prioritize threats that are actually being exploited, not just those getting attention.

In a fast-paced conversation with Technology Reseller News publisher Doug Green, McKee unveiled SonicWall’s upcoming Managed Prevention Security Services (MPSS). The offering is designed to help reduce misconfigurations—a leading cause of breaches—by assisting with firewall patching and configuration validation. SonicWall is also collaborating with CySurance to package cyber insurance into this new managed service, providing peace of mind and operational relief to MSPs and customers alike.

“Over 95% of the incidents we see are due to human error,” McKee noted. “With MPSS, we’re stepping in as a partner to reduce that risk.”

McKee also previewed an upcoming threat brief focused on Microsoft vulnerabilities, revealing an 11% year-over-year increase in attacks. Despite attention on high-profile CVEs, SonicWall’s data shows attackers often rely on under-the-radar vulnerabilities with lower CVSS scores.

For MSPs, McKee shared a stark warning: nearly 50% of the organizations SonicWall monitors are still vulnerable to decade-old exploits like Log4j and Heartbleed. SonicWall’s telemetry-driven insights allow MSPs to focus remediation on widespread, high-impact threats.

SonicWall’s transformation from a firewall vendor to a full-spectrum cybersecurity provider was on display at RSA Booth #6353 (North Hall), where the company showcased its SonicSensory MDR, cloud offerings, and threat intelligence.

"We’ve evolved into a complete cybersecurity partner," McKee said. "Whether it’s in the cloud or on-prem, we’re helping MSPs and enterprises defend smarter."

Visitors to the SonicWall booth were treated to live presentations and fresh coffee—while those not attending can explore SonicWall’s insights, including its February 2024 Threat Report and upcoming threat briefs, at www.sonicwall.com.

“Coverage on demand is here—and it's being built by the community.”—Mario Di Dio, General Manager, Network Helium, Nova Labs

Mario Di Dio

In a groundbreaking step toward redefining wireless connectivity, Helium Network and Nova Labs have teamed up with AT&T to deliver seamless, secure Wi-Fi access across the U.S. through a decentralized network model. In a podcast interview with Technology Reseller News, Mario Di Dio, General Manager of Network Helium at Nova Labs, walked us through this major milestone and explained how Helium is reshaping the economics and delivery of mobile data.

Unlike traditional networks built on costly infrastructure and centralized control, the Helium model allows individuals and businesses to host "mini cell towers"—hotspots that contribute to a nationwide mesh network. Now, with AT&T onboard, the Helium Network enables AT&T customers to connect automatically to these community-powered hotspots without any manual setup, thanks to Passpoint-enabled, WPA3-secure connections.

“Just walk into a participating venue like a restaurant or community center,” said Di Dio, “and your phone automatically connects to the network without passwords, boosting coverage in hard-to-reach indoor areas.”

The benefits extend to small business owners who can offer secure, guest Wi-Fi while earning Helium Network Tokens (HNT) for hosting a hotspot. This not only enhances customer satisfaction but also introduces a new revenue stream. Deployment is flexible—businesses can install purpose-built Helium devices or convert existing hardware from brands like Ubiquiti, Cisco Meraki, and Aruba into Helium-compatible units.

A central element of Helium's transparency and scalability is Helium World (world.helium.com), a live, blockchain-backed dashboard that displays real-time data on hotspot locations, user traffic, and network usage. With over 90,000 active hotspots and peaks of over 900,000 users, the platform provides both visibility for carriers and insights for potential deployers.

Another standout innovation is Helium’s real-time quality of experience (QoE) metrics. “For the first time, carriers can get live KPIs from third-party Wi-Fi connections just like they do from their own cellular networks,” said Di Dio. This allows providers like AT&T to monitor and dynamically manage the user experience, toggling between Wi-Fi and cellular as needed.

As Helium expands through partnerships with other mobile and virtual network operators, its vision for “coverage on demand” continues to gain traction. Using an innovative “expansion zone” feature, carriers can request network growth in targeted areas, and Helium’s community of deployers responds.

With this shift, Di Dio believes we're witnessing the future of wireless—one that's scalable, community-driven, and more responsive to real-world needs. “It’s a very interesting economic proposition for carriers, and a practical one for the people and places that make up our connected world,” he said.

Learn more: www.helium.com

Live dashboard: world.helium.com

#HeliumNetwork #NovaLabs #DecentralizedWiFi #AT&T #TelecomInnovation #WiFiConvergence #BlockchainConnectivity #vCon #TechReseller #HotspotEconomy #WirelessInfrastructure #ConnectivitySolutions