Tell Me Something Good About Retail

From ten years old Clint Pulver knew he had been given a moment. He shares that revelation and how it has informed everything he has done as a speaker, motivator, and performer. Having performed over 1100 undercover interviews with employees in all walks of life, he has culled his learning in to speeches, training, and music. Clint shares the four types of managers - and which is best as well as how to create moments that stick with employees and teams.

We need products that make an impact on us and the world we live in. But how to understand a roadmap for changing your brand? Tiffany’s has done a great job of moving out of the “Breakfast at Tiffanys” lore of Audrey Hepburn who fewer and fewer customers even know about. Brand strategy and advertising has changed whereby marketing professionals, brand strategists, can no longer dictate the brand to the audience, but must be willing to co-create with the audience or else the brand might get canceled. We’ll discuss all of this and more on this episode.

Deanna Wallin, a former nurse turned skincare pioneer, founded Naples Soap Company out of her passion for assisting individuals suffering from chronic skin issues such as eczema and psoriasis. A Southwest Florida native, Wallin earned her Bachelor’s Degree in Psychology from Barry University. She returned home to earn her LPN certification from Lorenzo Walker Technical College and worked in the healthcare industry in Southwest Florida for 15 years. Following the recession of 2007-08, she was looking to make a career change and was inspired to share her journey to find relief from her own painful, chronic skin conditions. In 2009, she opened a small 300 square foot retail store in Tin City where she sold skin care items including natural soaps and body butters. Today, Naples Soap Company operates 9 stores (soon to be 13) across the state of Florida, offers products nationwide direct to the consumer through a robust e-commerce site (naplessoap.com), and sells products wholesale to retailers including Dillards and the Woodhouse Day Spa. In 2021, Deanna took the company public. Naples Soap Company stock is traded on the OTC markets under the symbol NASO. As CEO, Deanna provides strategic direction for the company while overseeing company operations, product development, merchandising, buying, marketing, investor relations, and talent development.

Naomi Wheeless is the Global Head of Customer Success at Square, a company whose mission is to enable economic empowerment for all. In this position, she leads a team of nearly two thousand associates in 10 countries, each focused on creating stellar customer experiences by marrying technological solutions and fantastic human delivered support. Throughout her career, Naomi has become a highly regarded leader with exceptionally strong operational skills, having built globally adopted businesses, leading both established and emerging companies through mission-critical market launches, mergers, and acquisitions. She also excels at establishing senior-level alliances, leading high-value negotiations, and running businesses with operational, fiscal, risk, and regulatory rigor. Naomi has a proven track record in driving revenue, and helping organizations master their digital transformation journeys. She thoroughly enjoys developing & mentoring other leaders and consistently improving production results. Building upon previous senior-level management roles at companies such as Capital One, TMX Finance & Servicemaster, she continues to implement her operational and people development skills to execute on company goals and initiatives.

Dan Hodges is the CEO of Consumers in Motion (CIM Tours) that provides a service which assesses your company’s place in today’s marketplace. We identify opportunities for innovation, performance improvement and revenue growth. Retail Store Tours ( A CIM Company) offers customized, highly time-efficient programs that provide real-time marketplace intelligence and insights as part of a shared experience. Its programs rely on the Intelligent Engagement Index (IEI), a metric pioneered by parent company Consumers in Motion. Developed using extensive field research, the IEI assesses a company’s standing in the marketplace, focusing on the factors that most directly influence retail sales.

Matt Lafone is the president and general manager of The Athlete's Foot (TAF) North, South and Central America. Lafone joined The Athlete’s Foot with strong experience across branding, retail, merchandising, marketing and franchising. The Athlete’s Foot launched StAART, the Strategic African American Retail Track, in 2020 as an initiative to grow diversity and representation in the sneaker industry through franchising. The Athlete's Foot has 564 stores and e-commerce shops across 32 countries which generated sales of USD 400 million in 2020.

Serge Khalimsky serves as the Senior General Manager of Westfield Old Orchard. In this role, Serge is responsible for delivering Old Orchard’s long-term revenue growth for parent company Unibail-Rodamco-Westfield (URW), in addition to leading the asset’s day-to-day business operations, managing complex tenant relationships with more than 150 property retailers and restaurateurs, overseeing taxation and land-use negotiations with relevant municipality and elected officials, as well as directing meaningful community relations initiatives alongside key philanthropic partners and local nonprofit organizations. Notably, Serge was also the driving force behind THE CUBE, Old Orchard’s architecturally stunning glass pavilion hosting dynamic events and activations for premier brand partners such as Samsung, Dyson, Nespresso and Kia. Serge is also proud to actively serve on the Board of Directors for several worthwhile local organizations including the Skokie Chamber of Commerce, the Skokie Economic Development Commission, and the ICSC Illinois Government Relations Committee.

Elizabeth Herbst-Brady is currently Head of Global Revenue & Client Solutions at Yahoo.

Bruce Winder a Toronto-based retail analyst, business instructor and author of the book, Retail Before, During & After COVID-19.

Steve Cook, business owner of Cook Feed and Outdoor and podcast host of The Better Business Podcast.