It feels like branding and marketing goes in cycles of themes, from earnest to snarky to authentic to sarcastic. At the beginning of the pandemic it all felt very earnest: that banding together, we’re all one human race, let’s get through this together. But as often happens, the cycle … cycled, and we started to get the juicy sarcastic stuff again. A few years ago, Terry O’Reilly, gave his Walrus Talk about vice -- are we cycling back up to marketing vice again? Is that even possible in isolation? It was time for an update from the master of advertising himself.

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