It's only February, but beverage companies are already setting the stage for the rest of 2024 with new products, big investments, and… TV ads? Today, Kate Bernot and me, Beth Demmon, recap the best and most blah Super Bowl commercials, discuss the potential of high and low ABV products, and you'll hear from Drinkways Editor Emma Janzen about the economic outlook for spirits this year. This is the Gist.